PM Dragonfly

With #GoogleCloudNext in full flow, we’re spotlighting how cloud technology powers marketing that performs - unlocking real business value. In this case study, we partnered with a global automotive brand to tackle shrinking access to 1st-party data, and increasingly limited tracking and targeting capabilities. The goal? Enriched insights, smarter targeting, and more personalised, privacy-first media activation. Using our proprietary data clean room solution, Dragonfly-Connect, we delivered: → Enhanced Value-Based Bidding → Predictive audience modelling → Privacy-compliant data flows The results? +71% increase in online sales +23% uplift in ROAS +7% increase in qualified leads -7% reduction in cost per qualified lead Find the full case study linked in the comments below ↓ #GoogleCloudNext #CloudForMarketing #DataCleanRooms #1stPartyData

This week we all got together for a Dragonflies All-Hands Workshop - a day dedicated to collaboration, innovation, and ambition. Together, we focused on how to fuel our next stage of growth, push the boundaries of innovation, and strengthen a culture that empowers and inspires our people. From dynamic breakout sessions to actionable strategy creation, the day was a true reflection of what makes Dragonfly exceptional: a team that thinks big and moves fast. Exciting times ahead - a huge thank you to our team for the energy, commitment, and passion that drive us forward! #Innovation #GrowthMindset #TeamDragonfly

Thank you, Google, for hosting us at ThinkMeasurement London last week. James Bantick, Managing Partner of Solutions Delivery, shares his key insights from the event. Read here ⤵︎ #ThinkMeasurement #technology #innovation #digitalmarketing

We were thrilled to have Thuong-Le Phong represent us at Google Cloud's Agentic Era Hackathon yesterday! The event was a fantastic opportunity for leading engineers and developers to explore the power of end-to-end, production-ready AI applications using Google's new AI agent starter pack. Teams had the chance to develop and build their own fully customisable AI agents, experiencing first-hand how these solutions can tackle a range of real-world challenges. A huge thank you to Google for hosting such a valuable experience! #GoogleCloud #AI #AIAgents #AgenticAI

The certifications keep coming... Thuong-Le Phong Nguyen has achieved his Google Cloud Professional Machine Learning Engineer certification, recognising his expertise in designing and building machine learning models on Google Cloud. A huge well done to Thuong 👏 #GoogleCloud #MachineLearning #AI #ProfessionalGrowth #CloudSolutions #DataScience

Congratulations to Theo Kokonas for achieving his Google Cloud Cloud Digital Leader certification! This certification demonstrates Theo's knowledge of how Cloud products and services can drive business transformation — from modernising infrastructure to unlocking value through AI and data. We're excited to see Theo continue to support our clients in harnessing cloud solutions to achieve their goals. #GoogleCloud #CloudDigitalLeader #DigitalTransformation #ProfessionalGrowth #CloudSolutions

The Marketing landscape continues its transformative journey this year — with AI now fully shifted from buzzword to tangible value driver. Our latest article focuses on how AI chatbots are driving better efficiency and performance for marketers. Discover: → Personalisation at scale: From dynamic product recommendations to hyper-relevant messaging, AI chatbots are unlocking personalised customer journeys in real time. → Operational efficiency: Automating and connecting reporting, best practises, and more — these chatbots are freeing up teams to focus on strategic priorities and democratising data and insights across organisations. Check out the article link in the comments ↓

Congratulations to Nicolas Marengo for achieving his Google Cloud Professional Data Engineer certification! As our Head of Data and Technology Solutions, Nico is dedicated to designing and implementing scalable, data-driven solutions. We’re excited to see how Nico continues to push the boundaries of innovation and drive even more value for our clients. #GoogleCloud #DataEngineering #ProfessionalGrowth #Innovation #CloudSolutions

We had a fantastic time at Google Partner Kickstart '25 last week, diving into building future success for our clients and key product innovations. Importantly, we explored how, as partners, we can help advertisers navigate the rapid pace of change and innovation to stay ahead. Thanks for having us Google! #GooglePartner #DigitalInnovation #MarketingExcellence #AI #Advertising

Google has officially launched Meridian this week, a free and open-source Marketing Mix Modelling (MMM) tool designed to help advertisers make smarter, data-driven decisions across all media channels - not just Google’s.   Why should advertisers care? Better measurement, better decisions, better ROI.   #MMM #MarketingMixModelling #GoogleMeridian