Wow! What fabulous news and very exciting for the Oriflame team. 😊
We are delighted to announce that, as part of a comprehensive recapitalisation programme, we have secured a significant new investment of €50million from the af Jochnick family and a consortium of existing investors along with a significant reduction of debt. The af Jochnick family, the original founders of Oriflame, will continue to play a pivotal role in the company going forward. The current shareholding structure remains unchanged. This news will put Oriflame on a strong and stable financial footing and will enable us to unlock the full potential of our business in the future. From this firm foundation, we will continue enacting our transformation strategy and delivering on the promise we made to all our Beauty Entrepreneurs located in more than 60 markets: Oriflame makes you a beauty industry insider and offers a plug-and-play micro-entrepreneurship opportunity. The Oriflame Beauty Entrepreneurs will continue to have access to our diverse portfolio of high-quality, innovative, and responsible beauty products inspired by nature and backed by science. Find out more on this news along with the Oriflame 2024 End of Year report at: https://lnkd.in/eQwCXcHQ #Oriflame #Reachyourhappyplace