Introducing a new brand and positioning for NEI! Our Directors Chris Gankerseer and Jake Mallen, give some insight into the new development on wearenei.com/blog/
About us
We’re a talent management agency that helps clients drive cultural relevance through content, brand partnerships and owned IP.
- Website
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www.wearenei.com
External link for NEI
- Industry
- Spectator Sports
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2019
Locations
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Primary
17 Hardwidge Street
London, England SE1 3SY, GB
Employees at NEI
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Chris Gankerseer
Co-Founder at New Era Ingenious and Football Intermediary at New Era Global Sports
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Jake Mallen
Co-founder & Director at New Era Ingenious Limited
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Rio Ferdinand
Rio Ferdinand is an Influencer Broadcaster | Ambassador | Digital Content Creator | Partner WeAre8 | Investor
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Tom Tribe
Head of Video and Production at New Era Ingenious
Updates
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At the start of 2024 New Era Ingenious partnered with The Football Association & Experiences By Wembley Stadium to secure football legends for their 4 hospitality lounges & private boxes. Throughout the year we secured an impressive lineup of 80 legends across 11 domestic and international fixtures. We also procured and managed talent for their "Play on Pitch Days" & "Changing Room Dinners" experience, providing names such as: Michael Owen, Theo Walcott, Patrice Evra, Jaap Stam, Ashley Young, Phil Jones, Glenn Hoddle, Yaya Toure, Robbie Keane, Gianfranco Zola & many more working across some of the biggest games football has to offer. This collaboration not only enhances our offerings but also creates memorable interactions for Experiences by Wembley members. We can’t wait to continue this relationship in 2025 & elevate match day experiences to new heights! Huge thanks to the whole team at Experiences by Wembley & The FA for being so great to work with! #Football #Wembley #Talent #Legends #Events
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What a start to the 2024/25 season it's been!! 🤯 Since rebranding FIVE to Rio Ferdinand Presents in August, we've been creating exciting content across 4 new formats: Rio Presents, Rio Meets, Rio Reacts, & Rio's VLOGS. and the numbers speak for themselves: 📈 338M Impressions across all social platforms 👀 228M Views across all social platforms 💬 14M Engagements across all social platforms Huge thanks to the incredible team at New Era for all their hard work & of course to the legend, Rio Ferdinand!! What's next for 2025? We've got some BIG plans, including some HUGE guests. Stay tuned! #NewEraIngenious #RioFerdinand #Football #YouTube #Podcast #Content
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Huge shoutout to our amazing client, Fara Williams MBE!!! We're incredibly proud of Fara for having a pitch named after her at St. Georges Park! This is a fantastic recognition of her legendary status and the immense impact she's had on the sport. Thank you to The Football Association for arranging everything!!!
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