LXA

AI Marketing Course We kick off in a months time on 8th April for this live online training to equip you with the skills to thrive in the AI era. This course is designed for marketing professionals looking to harness AI for greater efficiency, smarter execution, and enhanced marketing impact. Covering foundational AI models, generative AI for content, AI-driven campaign activation, analytics, and the rise of AI marketing agents, it provides a structured, hands-on approach to integrating AI into daily marketing workflows. Learn how to optimize content operations, automate decision-making, personalize at scale, and leverage AI-driven insights—all while future-proofing your role in an AI-first marketing landscape. The breakdown: - Module 1: Foundations of AI Marketing. AI Landscape, Marketing Prompting & Logic, AI Framework - Module 2: GenAI and AI Content Operations Creative, Content Ops, SEO - Module 3: AI Activation Segmentation, Orchestration, Personalisation, Testing - Module 4: AI Marketing Analytics and Insight Customers, Competitors, Channels - Module 5: The Marketing AI Agent Revolution Agentic AI, Agent Builder, Digital Employees Download the course brochure > https://hubs.ly/Q03cfnQJ0

Your essential roadmap for sales enablement and sales operations. Our third annual State of Sales Enablement Report, created in partnership with Allego explores the biggest trends, challenges and opportunities shaping the future. Key insights include: ✅ 78% of buyers prefer self-service and digital-first engagement ✅ AI-powered sales enablement is transforming team efficiency ✅ The biggest barriers to success—data silos, budget constraints & tech gaps ✅ The rise of AI agents: 54% of businesses expect major role shifts in the next 24 months Download here: https://hubs.ly/Q03cs-4h0

Building a world-class marketing function requires the right strategy, skills, and structure. The Marketing Capabilities Periodic Table is your ultimate blueprint for integrating marketing excellence into your organization’s DNA. This resource will guide you through every stage of a marketing capability programme from initial audit to academy design. Helping you: ✅ Assess and design an effective marketing capability program ✅ Identify key competencies needed for success ✅ Structure teams strategically through reskilling, upskilling, and recruitment ✅ Optimize operations for better adoption and impact ✅ Leverage the right technology to enhance learning and execution Craft your marketing strategy by developing, adopting, and embedding capabilities across these critical elements. Download your copy - https://hubs.ly/Q03cfnDz0 #MarketingCapabilities #KeepUpgrading

Your essential roadmap for sales enablement and sales operations. Our third annual State of Sales Enablement Report, created in partnership with Allego explores the biggest trends, challenges and opportunities shaping the future. Key insights include: ✅ 78% of buyers prefer self-service and digital-first engagement ✅ AI-powered sales enablement is transforming team efficiency ✅ The biggest barriers to success—data silos, budget constraints & tech gaps ✅ The rise of AI agents: 54% of businesses expect major role shifts in the next 24 months Download here: https://hubs.ly/Q03bF6C40

What's the state of sales enablement in 2025? Buyers are more independent than ever. ✅ 78% prefer self-service and digital-first engagement ✅ Deals now require 12.4 touchpoints, up from 9.2 in 2023 ✅ AI is reshaping sales—54% of leaders expect AI agents to replace sales roles The State of Sales Enablement 2025 report explores the biggest trends, challenges, and opportunities shaping the future. Download here: https://hubs.ly/Q037Z2tD0

We're back...

As part of our latest state of AI marketing and sales research report we got to chat with Tim Armstrong. This is just one of his great insights. (Link to full report in the usual place to try and beat the Linkedin algo).

Our martech and marketing ops periodic table has had a little glow-up. Download the refreshed version and check out what's new ... ➡️ https://lnkd.in/gCUUQdpd

Just a few of the stats from our recent State of AI Marketing & Sales Report: 🚨 78% of CMOs recognise AI opportunity is exponential 🚨 55% of CMOs struggle to find talent with AI and tech skills 🚨 Data Privacy & Security is a primary concern for 50% of respondents. Get the full report here: https://hubs.ly/Q02WXMmW0

21 subscribers explains why we were able to bag the legendary Parry Malm as the instructor for our new Certificate AI Marketing Course this November...get in quick before we can't afford him! In all honesty, he might be humble, but this guy is the real deal: Tech Entrepreneur of the Year and a true AI marketing pioneer, he founded and was the CEO of Jacquard (formerly Phrasee), an AI platform for enterprise marketers, which he successfully built and exited for nine figures. In partnership, we've developed the ultimate AI Marketing course, which will be delivered live over 3 online sessions starting on November 26th. Check it out 👉 https://lnkd.in/gfWN4qPR