Lateish Drinks

I have always had a pure affinity for indie retail. These spaces are not just places of discovery or community hubs; they are often the first locations to take a chance on new products. When I first started working in this space, deli owners were the first people beyond farmers markets to believe in what I was selling. They took the time to work on how to sell my products and ultimately gave me the feedback I needed to grow. However, indie retailers are often mistaken for stepping stones to bigger listings, larger volume accounts, and bigger numbers on a balance sheet. Indie retail is a proving ground where you can test whether your brand has what it takes. These stores often curate a niche, distinct selection of products. If you’re a Welsh brand, can you expand beyond local delis? If you’re an East London brand, does your product resonate with consumers outside of the M25? If not, what impact would that have on a national grocer? These questions are crucial because failing to establish broader appeal could significantly impact your potential success with larger retailers. Link in comments...

I have always had a pure affinity for indie retail. These spaces are not just places of discovery or community hubs; they are often the first locations to take a chance on new products. When I first started working in this space, deli owners were the first people beyond farmers markets to believe in what I was selling. They took the time to work on how to sell my products and ultimately gave me the feedback I needed to grow. However, indie retailers are often mistaken for stepping stones to bigger listings, larger volume accounts, and bigger numbers on a balance sheet. Indie retail is a proving ground where you can test whether your brand has what it takes. These stores often curate a niche, distinct selection of products. If you’re a Welsh brand, can you expand beyond local delis? If you’re an East London brand, does your product resonate with consumers outside of the M25? If not, what impact would that have on a national grocer? These questions are crucial because failing to establish broader appeal could significantly impact your potential success with larger retailer... Link in commments

Launching September, 24. www.lateishdrinks.co

Meet Lateish. The agency taking a

highly distilled approach

to the drinks industry.