IFPI

🎶🤠 “This isn't generative AI. This isn't a computer creating something. But this is a bunch of humans who are using a tool to help someone who has a disability and still wants to live their life's purpose” - Cris Lacy, Co-Chair and Co-President, Warner Music Nashville.   Find out how Warner Music Nashville gave Randy Travis his voice back in an exclusive IFPI #GlobalMusicReport case study https://lnkd.in/dAZXk5jU

🎶 ➕ 🎮 “This is about authentic storytelling and our commitment to empower artists to lean into cutting-edge immersive experiences in order to reach and engage with fans” - Stacey Tang, President of RCA UK   Music meets gaming with Myles Smith taking his hit songs into a new universe. Discover exactly how Sony Music UK used their tools and expertise to reimagine the British star in his own virtual world on Fortnite in an exclusive #GlobalMusicReport case study https://lnkd.in/dAZXk5jU

“Mutual trust sits at the heart of our partnership.” - Tega Oghenejobo, Chief Operating Officer, Mavin Global Find out more about Universal Music Group's collaboration with leading Nigerian Afrobeats label Mavin Records, joining together to champion local artists on the global stage. Read more in an exclusive IFPI #GlobalMusicReport case study https://lnkd.in/dAZXk5jU

"What truly excites us about Lars is his unwavering passion and dedication. He's got that spark, that hunger to be the best, which is exactly the kind of talent we love to champion in this vibrant and competitive region." - Andrew Chan, CEO Sony Music Entertainment China. Lars Huang has emerged as one of the most exciting Gen Z talents coming out of China. Find out how this exciting new star is working with Sony Music China to find global collaborations and connect with fans in an exclusive #GlobalMusicReport case study https://lnkd.in/dAZXk5jU

"For us at Warner Music Canada, we've recognised that it is not only about South Asian music, but that Canada is just so diverse and so multicultural." - Kristen Burke, President, Warner Music Canada Music is all about the fusion of cultures and styles. Discover how Warner Music Canada and Warner Music India joined forces to create 91 North Records - focused on elevating South Asian artists on the global stage in a #GlobalMusicReport case study https://lnkd.in/dAZXk5jU

“This great success is largely due to the immense richness of Latin music and the investment by record companies.” IFPI Regional director, Latin America and Caribbean, Adriana Restrepo has been included in Billboard's 2025 Latin Women In Music list

🚨 The third draft of the GPAI Code undermines the #AIAct, contravenes EU law & ignores the EU legislator's intention. We cannot support it. 📢 Read the full statement: https://lnkd.in/exQ6STmB

"And the risk here is that if we don’t get that right, we could end up, if we’re not careful, in a world where human-created music has no value" IFPI CEO, Victoria Oakley, recently sat down with Euronews to discuss, among other things, the role that Generative AI could play in music’s future. Click through below to find out more, and listen to the full interview here - https://lnkd.in/dbcDkmHT

Thanks to everyone that joined us for the launch of the IFPI #GlobalMusicReport this time last week at 180 Studios 🌍 🎤 💫

IFPI CEO Victoria Oakley (née Dean) sat down for an interview with Hannah Brown at Euronews to discuss how markets across the world are backing local talent – as well as the meteoric success of Taylor Swift, Benson Boone and Sabrina Carpenter. 🎤🌍 #GlobalMusicReport Watch the full interview here 👉 https://lnkd.in/dbcDkmHT