HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. Mission The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue. Values Our values show in all we do – from the development of activities to communication with our members and partners. engaging enabling connecting HSMAI Region Europe Service Pledge We pledge to provide transparent and neutral environments We pledge to drive personal and professional growth We pledge to be your industry point of reference We pledge to provide you with cutting edge tools to grow your business We pledge to go above and beyond to engage you
External link for HSMAI Region Europe
59A Brent Street
London, NW42EA, GB
Amazing networking party in Koji Bar at EPIC SANA Marques to wrap up the HSMAI Europe Commercial Strategy Forum in Lisbon last night! #HSMAIeu #Networking #Commercial #Hospitality
Revenue Management and AI on the agenda in Oslo on Tuesday afternoon April 29th. Please join Frederic Toitot and Raimund Notz, Dipl.-Kfm. (FH), CRME and us ! As HSMAI member you can join us for free. Read more and sign up here: https://lnkd.in/d78gdj5T
The energy kept building this afternoon at the HSMAI Europe Commercial Strategy Forum in Lisbon! 🔥 From bold Lightning Rounds to action-packed breakouts, today’s speakers delivered cutting-edge insights on innovation, AI, and strategic growth in hospitality. ⚡ Lightning Rounds – Insight worth sharing in Just 6:40 Minutes! • André Santos, Director of Hospitality Solutions EMEA at Duetto & HSMAI Europe Advisory Board Portugal on the topic: The Future of Revenue Strategy: Forward-Looking Data, Strategic Pricing, and Personalization • Sofia Morais De Sousa, Business Development Manager - Iberia at Lighthouse on the topic: Low-Season, High Profit: Forecasting Secrets in 6 Minutes and 40 Seconds • Catarina Alves Ribeiro • Neuromarketing, CEO at Brainding on the topic: Neurotourism: Creating Emotion-Based Stays That the Brain Never Forgets • Filipa Guedes de Campos, Commercial Director EMEA at GuestCentric Systems on the topic: How Revenue and Marketing, Hand in Hand, Use Tech and Emotions to Win Guests 🧠 Breakout Sessions – Deep Dives into Strategy and Innovation 🔹 Workshop: Designing Leverage of MICE Potential in the Business Mix Moderated by Mark Struik and Thijs Peters, Partners at Conventus Consultants 🔹 Roundtable Discussions – Participants explored these dynamic topics: • Revenue Management Meets AI, led by @João Ribeiro and Pedro Mendes, RM Hub • Achieving Commercial Success with Data-Driven Decision, led by Pedro Colaco, GuestCentric & Great Hotels of the World • Total Revenue Playbook, led by Sofia Morais de Sousa, Lighthouse • Understanding Your Hotel Owner and Their Objectives, led by Christelle Pitrel, Highgate Portugal • AI and Marketing: Challenges, Trends, and Opportunities, led by Pauline Foucher, Hospitality & Lifestyle Marketing Consultant • Sales Meets AI, led by Benjamin Devisme, Quicktext A huge thank you to all our speakers, moderators, and participants for the insightful discussions and shared experiences. What a day! 👏
A powerful start to the HSMAI Europe Commercial Strategy Forum in Lisbon! This morning’s sessions delivered sharp insights and set the tone for an exciting day of learning and collaboration. Here's who took the stage so far: 👥 Welcome & HSMAI Europe Update by Ingunn Hofseth, President & CEO at HSMAI Region Europe and Christelle Pitrel, VP Asset Management at Highgate Portugal & Chair of HSMAI Europe Advisory Board Portugal, and Industry insight from our moderator of the day Henrique Tiago de Castro, COO at Estoril Living & member of HSMAI Europe Advisory Board Portugal 💡 Keynote – Navigating Change: The Art of Agile Decision-Making by Nadim Habib, Faculty Member at NOVA School of Business & Economics 🌍 The European Outlook: Economic and Geopolitical Risks and Opportunities Ahead by Sergio Guerreiro, Senior Director at Turismo de Portugal 🧠 An engaging Panel Conversation – The Portuguese Outlook: Economic and Geopolitical Risks and Opportunities Ahead Led by Pedro Colaco, CEO at GuestCentric and Great Hotels of the World With panelists: • Sérgio Guerreiro, Director at Turismo de Portugal • Sofia Brandaoão, Managing Director at AlmaLusa Hotels • Gavin Eccles, Managing Partner at GE Consulting & Advisory ⚡ Lightning Rounds - Insight worth sharing in Just 6:40 Minutes! • Pedro Mendes, COO at RM Hub on the topic: Strategic Revenue Management to Achieve KPIs • Benjamin Devisme, Senior Problem Solver at Quicktext on the topic: How Can Human and AI Co-exist Instead of Compete? Huge thanks to all our inspiring speakers and moderators this morning! Let’s keep the energy high for the afternoon workshops and discussions.
Excited for tomorrow’s Commercial Strategy Forum in Lisbon! Looking forward to learning, exchanging experiences, and engaging in meaningful discussions and networking with speakers and participants. This marks the first of many events, meetings, and conferences we plan to host in Portugal in the years ahead. The topic of our panel conversation resonates strongly with today’s economic and political landscape – and is well aligned with the rest of the dynamic program. You can find it here: https://lnkd.in/ehSWZm4Z #CommercialStrategyForum #Lisbon #CSF2025Lisbon Pedro Colaco | Sergio Guerreiro | Sofia Brandao | Gavin Eccles
We’re all set for HSMAI Europe Commercial Strategy Forum in Lisbon – and we couldn’t be more excited! The event is now at full capacity, and we’re thrilled to welcome a full house of brilliant minds from across the hospitality industry. This Thursday promises to be nothing short of inspiring. Lisbon, here we come! Let’s make it unforgettable. Christelle Pitrel | Pedro Colaco | André Santos | Henrique Tiago de Castro | Afonso Magalhães | Rudi Azevedo | Ingunn Hofseth | Marius Flåskjer | Pia Moser | Lighthouse | RM HUB
🚀 We’re proud to present our Gold Sponsors for the upcoming Commercial Strategy Forum in Athens! A big thank you to HBIS/Hotelinsider, Lighthouse, Plusgrade, RevitUp.direct - Hotel Digital & Revenue Mastering, The Hotels Network and Wallbid for your support and commitment to driving innovation in hospitality. Your partnership helps us bring together industry leaders for a day packed with forward-thinking ideas, impactful discussions, and meaningful connections. 📍 Athens – April 23, 2025 📌 Full day of expert insights, dynamic panels, workshop and hands-on roundtables 🥂 Networking evening with hospitality leaders from across Greece We’re looking forward to welcoming you to the stunning Electra Metropolis Athens! 👉 Learn more and register here: https://lnkd.in/eEMX7EZ9 Nikos Giokas | Sybil Hofmann | Vasilios Riavoglou, MBA | Elena Klouda | Marta Varela
Exciting Update! HSMAI Europe Mentor Program 😀 😀 Right after Easter, we will proudly introduce the incredible lineup of HSMAI Europe Mentors – and open up applications for those eager to join as mentees. The response so far has been fantastic, with many passionate professionals stepping forward to offer their time and support. That said, we are still looking for a few more experienced leaders to join this inspiring initiative. If you have been thinking about becoming a mentor, now is the time! We have extended the application deadline to April 14, 2025 – don’t miss this chance to make a real difference in someone’s career journey. If you have any questions or would like to learn more, please reach out to Helle Luxe at hl@hsmai.eu We are very excited to see our important mentor program expand and we would like to thank all who have already been involved in the program for quite some time already. Read more here: https://lnkd.in/dFHHpX4f
🌟 We’re proud to present our Gold Sponsors for the upcoming Commercial Strategy Forum in Lisbon! A big thank you to Lighthouse and RM HUB for your support and commitment to driving innovation in hospitality. Your partnership helps us bring together industry leaders for a day packed with forward-thinking ideas, impactful discussions, and meaningful connections. 📍 Lisbon – April 10, 2025 📌 Full day of expert insights, dynamic panels, workshop and hands-on roundtables 🥂 Networking evening with hospitality leaders from across Portugal We’re looking forward to welcoming you to the beautiful EPIC SANA Marquês Hotel! 👉 Learn more and register here: https://lnkd.in/ehSWZm4Z
Amazing #ConnectingFutureLeaders today in Oslo with more than 60 young leaders joining the gathering at the beautiful Amerikalinjen! #networking #leadership #personaldevelopment #HSMAIeu An Nguyen, Svein Harald Røine, Hero Azeez, Hisham Mansour, Live Lorck, Simon Barman-Jenssen, Helene Skaret Karlsen, Marius Flåskjer