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It's an exciting day for digital news! The Independent has launched Independent Studio, doubling down on creator-led production to produce verticals, podcasts and newsletters. It's all part of a plan to get in on the booming creator economy 📈 What does it mean for creators? Read about all the details below 👇

🚨New series alert! Welcome to our exciting first instalment of Creator Compass 🧭 In this exclusive series, we'll examine influencer marketing in different countries across the world, starting with Spain. This week, we spoke with Nacho Selma from Influrating about how the Spanish market reacts to viral campaigns, authentic influencer content and seamless promotions of products. It's going to be one hell of a series, so check out our first article below 🇪🇸

🚨 Introducing #fraud-watch: A Private Slack Channel for Advertisers & Agencies 🚨 Affiliate and influencer marketing should be built on trust, but we all know that fraud, PPC abuse, and shady subnetwork activity still slip through the cracks. That’s why we’re launching #fraud-watch, a private space for advertisers and agencies to share insights, flag bad actors, and stay ahead of threats. This is an invite-only channel within the Hello Partner Slack community. If you’re an advertiser or agency looking to join the conversation: 1️⃣ Join our Hello Partner Slack group (if you haven’t already). 2️⃣ DM Sol Wilkinson once you’re in. 3️⃣ Get access to #fraud-watch and connect with others monitoring fraud in the industry. Join our Slack group: https://lnkd.in/eW_xSaJY

JCPenney has announced an exciting new partnership with VaynerMedia as part of its marketing strategy revamp. The retailer is looking to up its social and influencer marketing game, and the move comes as its latest step. Read more about the partnership below ⬇️

“We’ll Be Relentless” Adam Ross, CEO of Awin Global, Provides Update on CPI As Deadline Looms Adam Ross sat down with Hello Partner for a long interview on Awin's CPI and its progress since its announcement back in October. He discusses the challenges, successes, and journey with the CPI so far, as well as reactions from other networks.

TikTok Shop is expanding its operations into France, Germany and Italy as part of its huge European movement. Huge local brands like AboutYou and Cosnova Cosmetics in Germany, as well as Carrefour in France, are some of the first to join the social media store. Read more about their big plans for the expansion below 👇

Influencer marketers - it's time to stop underestimating the power of TikTok Shop. A PartnerCentric, Inc. report revealed that 63% of Americans take advice and product suggestions from their favourite influencers and would even spend an average of $95 if an item was recommended by them. Read more about how you can make the most out of TikTok Shop as an influencer marketer 👇

At Rakuten Advertising Dealmaker, we caught up with Valeria Alesiani, Vice President of Publisher Partnerships EMEA, to discuss the latest shifts in the affiliate space – including AI’s growing influence, evolving publisher models, and the nuances of different European markets.

At Rakuten Advertising Dealmaker, we caught up with Nick Fletcher, SVP EMEA, to learn more about his welcome speech, significant changes in the industry, Google’s impact on affiliate marketing, attribution solutions, MMM, and Pie’s proposed stand-down solution. Find out what he said below 🔽

🙌 Agency Wins - March Edition 🙌 Agency Wins is our new feature, taking a look at the excellent work affiliate and influencer marketing agencies are doing in the space. In this month's edition: MG OMD secures increased investment from Nissan Motor Corporation and British Airways WiredCo. to drive global affiliate growth for P.E Nation RevWise grows presence for Sykes Holiday Cottages in USA Glass Digital bolsters affiliate operations Relatable launches Libero across the Nordic region The Partnerships Collective moves into finance vertical Affiliate Marketing Partners (AMP) secures new fintech client Lodestar Marketing to grow Hostinger’s affiliate programme in Southeast Asia Total Digital drives 425% YOY uplift for Hoover Growth HQ re-signs Plum and Pair Eyewear If you'd like to feature in next month's edition, submit your win here: https://lnkd.in/e9ccGtDG