Formroom

Original design for an unexpected future. 🛸 Formroom has always believed in in the transformative power of spaces to bring brands closer to their audience. As we have evolved as a company, our projects have naturally grown to be increasingly informed by cultural shifts, industry innovations and the trends that emerge as a result. We will continue to observe, research and forecast new consumer behaviours whilst our evolving world inspires us to deliver memorable design. We imagine for the future of the hospitality and retail industries, whatever it looks like tomorrow. 🌌 Thank you for your ongoing support! #retaildesign #interiordesign #brandexperience

What is a Blueprint Design? 🛸 We work alongside brands to create a blueprint retail identity that is 100% bespoke to their brand story and personality. This blueprint is birthed from extensive insight and strategy work, diving deep into a brand’s DNA. We curate a one of a kind materials palette which ensures spaces are immediately recognised, even without a logo. This blueprint can be adapted across multiple sites and locations. Seamless global roll-out is the goal! 🛸 get in touch to discuss further 🛸

Behind every window display at JOSEPH, is a story of craftsmanship and creativity. From sketch to final display, our team meticulously curates every detail to bring their latest vision to life. Here's a glimpse into our process: 1️⃣ Concept & Inspiration: JOSEPH share their overall campaign and vision. Our design team then dreams up the perfect concept to showcase the essence of the season. 2️⃣ Design & Materials: Carefully selected finishes, colors, and textures are sampled and prototyped until the perfect combination is secured. 3️⃣ Construction: Every element is hand-crafted in workshops with precision to ensure the highest quality. 4️⃣ Installation: Finally, the magic happens – our teams bring the design to life overnight in the store window, ready to inspire for the next season. Next time you pass by on Fulham Road, take a moment to appreciate the artistry that goes into each and every window. 🛸

Man vs. Nature: Much like the minimalist elegance of JOSEPH's new collection, our window concept balances nature and craftsmanship. 🌾🔩   Our most recent design communicates a striking juxtaposition between raw, industrial materials and softer, natural elements. The scaffolding framework forms the structural backbone, evoking a sense of strength and solid construction. A lemon powder-coated tray adds a contemporary touch, standing in contrast to the more muted tones of the surrounding elements. Inside, a field of barley offers a soft, organic texture that grounds the design in nature, while a layer of gravel adds an earthy, tactile element. Together, these elements create a harmonious dialogue between the man-made and the natural world. Always an inspiring journey working with the JOSEPH team. Get in touch to discuss your next window vision! 🛸

At Formroom, we believe retail and hospitality go hand in hand - which is why so many of our concepts blur the lines between the two.    Our favourite projects are always those that push boundaries of what customers believe a space can be. Like our award-winning design for MILK TRAIN CAFE LTD, an ice cream parlour turned immersive experience, and Pawsitive, a pet store in Notting Hill that’s also a vet clinic, boarding facility, grooming salon and fur-friendly café. 🐩🍦✨ A luxury perfume brand Clive Christian Perfume that sells tea and biscuits from their retro truck and pop-up we created in Selfridges? Yes, please! 🚌     Get in touch if you’d like to create something one-of-a-kind with us. ☕     #Restaurant #RestaurantDesign #Cafe #CafeDesign #InteriorDesign #ExperienceDesign #Innovation #ExperientialRetail #retailstrategy #PopUpDesign #HospitalityDesign #Hospitality #Retail #LuxuryRetail #BrandWorld #India #Dubai #London #Global #Selfridges #FAB #RetailDesign #PetStore #Fragrance #Awardwinningdesign #Interiors #InteriorsAgency 

Harrods, Liberty., Saks, Bergdorf Goodman, Galeries Lafayette 🛍️ We’ve had the privilege of designing spaces for some of the world’s most iconic department stores over the last 45 years. From statement windows and pop-up stores to shop-in-shop concepts for global rollout, we’ve done it all – the latest of which is in Selfridges now. Visit Clively’s by luxury fragrance brand, Clive Christian, easily spotted in the Wonder Room, and by its signature yellow truck on Duke Street 🚌✨ Want to create your brand world with us? Message us for a chat 🛸 #selfridges #liberty #harrods #fortnumandmason #doverstreetmarket #mands #harveynichols #johnlewis #gallerieslafayette #printemps #saks #bergdorfgoodman #relianceretail #azorte #departmentstore #interiordesign #popupdesign #brandworld #luxuryretail #india #dubai #riyadh #london #paris #amsterdam #global 

Introducing Clively’s by Clive Christian Perfume. Our pop-up concept for the luxury perfume brand has taken over a corner of the Wonder Room at Selfridges for one month only, so visit while you can! The shop opened last week and closes mid March 🚌 🫖✨ You can read more about the design on our website: https://lnkd.in/eETWuVaz #Selfridges #DepartmentStore #PopUpDesign #InteriorDesign #ExperienceDesign #Retail #StoreDesign #BrandWorld #LuxuryRetail #India #Dubai #London #Global

🐾 We don’t just build brand worlds for humans — we’ve now created not one but two immersive worlds for pets with Pawsitive Café in Notting Hill and The Social Pup in Riyadh, and we’re thrilled about this niche!   From grooming salons, play centres and gift shops to a vet clinic, boarding facilities and café, these concepts have it all, aiming to entertain both pets and their owners. Inspired by best practice in retail and hospitality, every detail is designed to make the pet shopping experience a walk in the park. 🐕   Read more about the projects on our website: https://lnkd.in/eQXXNuCN #Pets #PetWorlds #InteriorDesign #RetailTrends #ExperienceDesign #Innovation #ExperientialRetail #RetailStrategy #StoreDesign #InteriorDesign #RetailDesign #BrandWorld #London #India #Dubai #Riyadh #Global

📣 New project announcement 📣 Luxury fragrance, Clive Christian Perfume, launched the Clively's pop-up experience at Selfridges last week ☕ Designed by the team at Formroom, Clively's is a scaleable concept that sits within the brand's broader retail strategy. Our pop-up design celebrates Clive Christian's exquisite new Red Tea & Vetiver fragrance, while allowing them to move beyond the confines of traditional retail for a luxury perfume, and into hospitality, where they can showcase more of the Clively's personality through an ownable and memorable brand world. From the global strategy, concept store ideation and truck design to brand takeaways like tea bags with perfume sample tags and The Clivette: a bespoke brand moment for all the latest news, our team considered every detail in making this experience fully immersive. The Clively's pop-up is open through mid March. Drop in for a cuppa and tell us about your visit 🫖✨ #Selfridges #CliveChristian #Clivelys #PopUp #ExperienceDesign #Fragrance #Beauty #ExperientialRetail #RetailStrategy #Hospitality #InteriorDesign #RetailDesign #LuxuryRetail #Global #BrandWorld

The Middle East has long been establishing itself as a global leader in retail and hospitality design. Through visionary developments and mega projects, technological advancements, and an emphasis on luxury and experience-driven spaces, the region continues to set trends that influence markets worldwide.   We’ve been fortunate to work with clients like Charlotte Tilbury Beauty, MyriamK, Varsity Headwear and The Social Pup in #Dubai, #Riyadh, #Bahrain and #Kuwait to bring some of our most ground-breaking concepts to life. For us, the Middle East is often one of the most exciting places to work because of its constant redefinition of space design with cutting-edge concepts that blend retail and hospitality into immersive and sustainable experiences.   Want to work with us in the region? Get in touch to discuss your brief 💚 #InteriorDesign #RetailTrends #ExperienceDesign #Innovation #SustainableDesign #ExperientialRetail #RetailStrategy #StoreDesign #InteriorDesign #RetailDesign #BrandWorld #LuxuryRetail #Dubai #Riyadh #Bahrain #Kuwait #DubaiDesign #Global