Have you ever thought of trying a new tool and thought:
A) “Let me read the sales materials in detail.”
B) “Let me ask a colleague/friend if they’ve used it.”
Let’s be honest — for most of us, 𝐨𝐩𝐭𝐢𝐨𝐧 𝐁 wins every time.
This came up in a great conversation with Matthew Ward from Britannica Education while working on a case study about leveraging their EdTech Impact reviews in sales. And one insight really stuck with me:
📢 “𝘛𝘩𝘦 𝘣𝘪𝘨 𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘵𝘦𝘭𝘭 𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘢𝘵 𝘰𝘶𝘳 𝘰𝘱𝘪𝘯𝘪𝘰𝘯 𝘪𝘴, 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘢𝘯𝘺 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘪𝘴 𝘨𝘰𝘯𝘯𝘢 𝘴𝘢𝘺 ‘𝘖𝘧 𝘤𝘰𝘶𝘳𝘴𝘦 𝘺𝘰𝘶’𝘥 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵, 𝘺𝘰𝘶’𝘳𝘦 𝘪𝘯 𝘴𝘢𝘭𝘦𝘴!’ 𝘚𝘰 𝘣𝘦𝘪𝘯𝘨 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘵𝘩𝘢𝘵 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘧𝘳𝘰𝘮 𝘳𝘦𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘩𝘦𝘭𝘱𝘴 𝘶𝘴 𝘣𝘶𝘪𝘭𝘥 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘴 𝘢 𝘵𝘦𝘢𝘮.”
🏫 𝐓𝐨 𝐛𝐫𝐢𝐧𝐠 𝐢𝐭 𝐜𝐥𝐨𝐬𝐞𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐱𝐭:
73% of educators use peer reviews to evaluate the efficacy of the EdTech system (EdTech in Maintained Schools: BESA, May 2022).
𝐖𝐡𝐚𝐭 𝐛𝐮𝐢𝐥𝐝𝐬 𝐭𝐫𝐮𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮? Is it peer recommendations, real data, or something else? I'd love to hear your thoughts in the comments👇
🌟 Big thanks to Matthew Ward for the great conversation and insights!
📌 PS: If you’re curious about the full case study, I’ve dropped the link in the comments!