Croft Analytics

With elections imminent in the UK, USA, and France, Croft Analytics has taken a look at the daily Google search volumes and % share of search for political leaders in each of these countries over the last three months - see the charts below. They tell an interesting story of search interest in the leaders (but not voting intentions). Take a look – the trends are fascinating! Some of the headlines: UK – search interest in Reform party leader Nigel Farage has equalled that of Rishi Sunak and Keir Starmer over the last four weeks. USA – search interest in Donald Trump was consistently higher than for Joe Biden in April and May, but the gap started closing in June and now it is neck and neck. France – search interest in National Rally president Jordan Bardella has equalled that of Emmanuel Macron over the last six weeks. As I say, these trends reflect relative levels of curiosity about the leaders, people wanting to find out more about them, not their voting intentions. The charts are from our Share of Searching tool here – https://lnkd.in/drX-8av #elections #politicians #searchtrends #shareofsearch

🌐 Did you know that 57% of B2B tech searches through Google now trigger AI Overviews? Quick shifts are happening in how decision-makers seek info! 🤔 Google is leaning towards educational content. So, ditch the jargon and focus on clarity 📖✨. Swipe through the carousel to discover the strategies that work best 🧩 🔗 📈 Stay ahead in the AI-driven search landscape! 🚀 💡Enjoy this Future of Search Facts, brought to you in partnership with Passion Digital. #B2BInsights #AIImpact #ContentThatMatters #EducateAndEmpower

🌟 Discover a smarter shopping journey with #GoogleShopping’s AI-powered tools! 🛍️💡 🔍 From virtual try-ons for dresses and lipsticks to Vision Match for finding your dream outfit, AI is revolutionizing how we shop. See how garments fit on diverse body types and test beauty products in real time—all personalized just for you! 👗💄 💥 Instant results, perfect matches, and informed choices. Shopping has never been this easy or tailored. Dive into the future of fashion! Ready to upgrade your style? 🚀✨ 💡Enjoy this Future of Search Facts, brought to you in partnership with Passion Digital. #AIAmazing #ShoppingRevolution #Beauty #Shopping

🚀 Google is revolutionizing search with its new #AIMode alongside the #Gemini2.0 AI Overview launch! 🌐 🔍 AI Mode introduces enhanced reasoning, comparisons, and supports searches via text, voice, and images, thanks to its “query fan-out” technique for deeper insights. 🎤🖼️ Will website traffic be affected? Google says no, but time will tell! 🤔 Stay tuned for more updates! 💡Enjoy this Future of Search Facts, brought to you in partnership with Passion Digital. #AIInnovation #SearchRevolution #Google #GoogleAI

📢 Big News for Businesses! Google just launched QR codes for Google Business Profile reviews. Simplifying the feedback process, businesses can now direct customers straight to their review page with a simple scan! 📱✨ 🌟 Why It Matters: Effortless reviews mean increased credibility and enhanced local SEO. Perfect for attracting more customers! 💪 🔍 Swipe through the carousel to find out more in our latest Future of Search Facts with Passion Digital. #BusinessTips #LocalSEO #CustomerReviews #OnlinePresence

🌐 Voice assistants now outnumber humans! This shift means marketers must rethink their strategies. ⏰🔍 Voice search increasingly leans on natural, conversational queries, and less on typed keywords. Voice search isn't just the future—it's the present. Let's adapt and innovate! Are you prepared? 🌟📈 🔍 Swipe through the carousel to discover the latest trends in voice search, why this matters for marketers, and how to optimise for voice search, in our latest Future of Search Facts with Passion Digital. #VoiceSearch #SEO #Innovation #Alexa #Siri #GoogleAssistant 🚀

Today we start our new weekly series - the Future of Search Facts - examining forward changes in the search landscape and the implications for marketers in our partnership between Croft Analytics and Passion Digital. 🤩 🌐 AI-first search is transforming the way we find information! 🤖 One in ten users already prioritize AI over Google #ChatGPT and #Gemini currently dominate, amassing almost 80% of AI search traffic. 🚀 The search landscape is evolving fast. Are you ready to embrace the change? 🔍 Swipe through the carousel to discover what it means for marketers. 🔥 #AI #DigitalMarketing #Innovate #Marketing

🎬 Exciting times for Instagram creators – Reels can now be up to 3 minutes long! 📢 As TikTok has offered 3-minute videos since 2021, and with the uncertainty around TikTok's potential U.S. ban, Instagram is strategically opening its arms to TikTok creators. Plus, we're seeing competition heat up with YouTube Shorts, setting the stage for creative battles! ⚔️ 🌟 Check out Search Facts with Passion Digital to learn about the fantastic opportunity for you to captivate your audience like never before. With more time, dive deeper into stories, showcase your talents, and create impactful content that enhances your brand presence. Let’s see how you can make the most of this feature and take your storytelling to the next level! 🚀 #InstagramUpdate #ContentCreators #SocialMediaStrategy #EngagementBoost #ReelsRevolution 📱🎥

SearchGPT’s latest data highlights significant shifts in how users search and engage with content online. From content distribution to platform diversification, the rules of digital marketing are evolving.   Want to know how your marketing strategy should adapt? Swipe through this week’s carousel with Passion Digital for actionable insights.   Source: https://lnkd.in/gqcDbbcr   #DigitalMarketing #SearchGPT #CroftAnalytics

Data-driven creativity is the name of the game for marketers in 2025. 📊   TikTok's latest 'What's Next' report reveals powerful consumer insights—from AI-enhanced advertising to the value of comments for product development. Ready to see the numbers driving the future of marketing?   Explore our carousel with Passion Digital for key takeaways. 💡   Source: https://lnkd.in/dkHV67xM   #DataAnalytics #TikTokData #CroftAnalytics