📣Clean Digital Weekly Insights📣
We’re back with the latest updates in PPC and digital marketing!
Here’s what’s new this week:
🚀Reddit, Inc. Ads Introduces New Tools to Enhance SMB Campaign Performance
Reddit Ads has unveiled a suite of new tools designed to help small and medium-sized businesses manage campaigns more effectively. These enhancements, including a Campaign Import feature from Meta and a 1-Click GTM integration, aim to optimise ad performance with minimal effort, enabling advertisers to achieve better results swiftly. Reddit for Business
🚀Google Introduces Automatic Marketing Content Extraction for Merchants
Google's new feature automatically leverages businesses' existing marketing content to boost visibility across Google platforms like Search and Shopping. By integrating marketing material efficiently, merchants can enhance their Google presence, though concerns about brand exposure and protection persist.
🚀Amazon Submits Last-Minute Bid for TikTok’s U.S. Operations
Amazon made a surprising bid for TikTok's U.S. operations, just before a potential U.S. ban. While it's not currently considered a leading proposal, this addition intensifies the competition among major companies vying for TikTok, with a looming deadline for the platform to divest from its parent company.
🚀Google Ads Policy Update: Advertisers Can Now Show Multiple Ads on One Search Page
Google Ads is updating its policy, allowing advertisers to display multiple ads for the same business on a search page, but in different locations. This change, effective April 2025, could increase advertisers' visibility and click-through rates, but might also heighten competition and costs.
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