Carwow

😨40% of Easter weekend staycation drivers will be on the road BEFORE 4AM😨   Our new data reveals that 15 million staycationers will be hitting the road this Easter bank holiday 🚗 Of those drivers, we found: - 55% are worried about their car breaking down - 30% rely on podcasts to stay sane on the journey - 39% say they’ve changed their car because they needed more room on a long journey Iain Reid, Carwow’s Head of Editorial, shares his top 5 tips for your Easter road trip in the coverage below. Need a podcast for your next drive? Check out the evo Podcast! Listen here: https://lnkd.in/eTwjYyS7 https://lnkd.in/ebwYyiQm

🚙 Stop scrolling – industry insights from the UK’s most followed car marketplace just dropped 🚙 The latest Carwow Insider is here, and it’s got a full tank of trends reshaping automotive retail right now — from the rise of Commerce Media to the future of used cars and rising financial impact of sustainability initiatives. What’s inside: 🤝 Carwow x ITV: a big new partnership 🚘 Building a new home for used cars  🌳 Why environmental leadership matters Download the latest Carwow Insider here: https://lnkd.in/eK7unQgx

Multiple products. Multiple channels. With so much going on, how do we measure success? The answer: never 👏 stop 👏 innovating 👏 By shifting gears with Google’s Enhanced Conversions for Leads, the Carwow team were able to track a 7% increase in conversions 🤯, a 5% increase in search 🔍, and a 24% increase in upper-funnel formats such as Demand Gen ⬆️ Roman Petrochenkov gave the low down at the Google Think Measurement Summit. Read the full story here: https://lnkd.in/eARM7ndb

How did Carwow hit 10M subscribers on YouTube? Last week, Matthew Watson and Sepi Arani sat down with Advertising Week’s Ruth Mortimer to discuss how content is the secret sauce of our marketplace, and how it’s helping customers at every stage of the funnel change their cars. 👊 They talked about: ✔️ The importance of creating trust and authenticity for a purchase as big as buying a car 📢 How Mat and his team built the Carwow community 📹 How long-form content can be used again and again in new and innovative ways 💕 Why an emotional connection plays such a critical role in guiding consumers For the cherry on the cake, Mat also launched a new YouTube channel, Carwow Drags, on the very same day! 🏎 Check it out here: https://lnkd.in/eJYQzmWT 

“There are women at all levels in automotive retail and it’s important we see them and hear from them.” Our Chief Commercial Officer Sally Foote spoke to Motortrader to share her insights on being a female leader in automotive. Sally spoke of the need for role models, Carwow’s initiatives to boost confidence, and the importance of women championing women. Read it in full here: https://lnkd.in/eHYBYqJM No wonder she recently scooped up an Inspiring Automotive Women award. 🏆 Congratulations, Sally 👏 

Rounding off International Women’s month with a shout-out to Car Dealer Magazine’s new podcast, Drive Her Success, which we’re delighted to sponsor. At Carwow, we love teaming up with forward-thinking dealers and brands that are shaking up the way customers experience cars. We’re proud to spotlight the diverse voices that make our industry stronger, more dynamic and ready for the future. Check out the latest episodes featuring Joanna Smith Jodie Barber Vicky Hart DipM CMktr Estelle Miller Alexis Cassey Tune in, and get inspired 💪 https://lnkd.in/eE9EQv6g

👀 ✨ Spotted on TV! We were chuffed to feature on Channel 5’s Shop Smart, Save Money last week. The show likens Carwow to a personal car shopper; doing the heavy lifting to find you the right car at a price you feel confident in. We might be biased, but we think it's pretty great, too. Car-changing is a big deal...and THIS is how it should feel. ⚡

🚀 Carwow x ITV launch brand new advertising solution. We’re teaming up with ITV to help our partners reach over 1.3 million in-market car buyers.    🔑 How it works? Auto Match securely matches Carwow’s data with ITVX users, enabling precise targeting of buyers and the ability to measure post-ad exposure uplift on a number of key metrics. Sepi Arani, Carwow Global Managing Director - Commercial and Media, said: “We can now help partners reach our audiences beyond the Carwow platform—in this case when they are watching their favourite TV programmes”. This is our latest data-driven innovation supporting our partners to reach richer audiences. 📈 Read more here: https://lnkd.in/ejYQzMRn

🍀 This St. Patrick’s Day, green isn’t just for shamrocks – it’s taking over the roads too! 🚗 🍀 Green has dominated pop culture over the past year – and now, it’s one of the fastest-growing car colours. 📈 Carwow data shows that interest in green cars has nearly doubled since 2022, with 4.2% of new car enquiries in 2025 so far. 📊 The latest SMMT stats confirm the trend: green cars made up 3.5% of new registrations in 2024 – their highest share in 20 years! Would you go green for your next motor? #StPatricksDay

It was great to be part of the early pilot for Google’s Carbon Footprint for Advertisers! Alex Powel, Carwow’s Director of Strategy, who led our involvement in the project, said: “Having the right data means that we can make smarter choices about reducing our carbon impact.” Ben Carter, Carwow’s CMO, added: “Tools like this could be a game-changer—making it much easier for all advertisers to take real steps toward sustainability.” Big thanks to the Google team for listening to our feedback and letting us help shape the reporting! 🚀💚 Matt Collins Katie Usiak Claire Norburn Claire Yaxley Nadia James https://lnkd.in/eAeS4tdv