Bonfire Creative Intelligence

Exciting news! Jade Thirlwall’s brand-new ‘FUFN’ music video has just dropped, and it was filmed at Broadway Cinema in Letchworth Garden City! 🎥✨ Even better? The video features the interactive visitor engagement graphics Bonfire Creative Intelligence created for Broadway Cinema last year! Inspired by iconic films King Kong, Singin’ in the Rain, and The Lion, the Witch, and the Wardrobe, these designs bring movie magic to life—perfect for selfies and unforgettable moments! 🦍☂️🦁 A huge shoutout to Letchworth Garden City Heritage Foundation for making this project possible! Head over to Broadway Cinema to check out the graphics in person, and don’t forget to watch ‘FUFN’ to see them in action! 🎬💃 https://lnkd.in/dpix8u-s #JadeThirlwall #FUFN #BroadwayCinema #LetchworthGardenCity

An important message about Equality, Diversity and Inclusivity from our Founder Stephen Judge. #equality #diversity #inclusivity #EDI #DEI #weareone #community

Have you visited Luton's #HatDistrict yet? 👒 It was an amazing experience to work with Luton Culture Trust - celebrating the regeneration and refurbishment of a cluster of run-down, former hat factories and historic buildings in to a vibrant arts and cultural hub. We worked with key stakeholders to deliver a beautiful 160 page publication capturing every detail of the project's six-year journey. The publication, titled Luton Hat District: A Creative Cluster in the Making by authors Marie Kirbyshaw & Elise Naish, charts The Capital Project initiative. The team drew inspiration from patterns used in the branding and architecture found across the sites to act as details within the book, and photography from Shaun Armstrong illustrates the story 📸 Hat's off to the team on this one - we couldn't be any more excited to see the final result! 🏙️ #OnBrief #IntelligentCreativity #PublicationDesign #Regeneration

One of the UK's most loved home appliance brands - Bosch really do embody creative intelligence. We've worked on some brilliant projects with Bosch over the years - from product launches to social media campaigns, and it is always an absolute joy! Their innovative product range blends top-notch tech, sleek style and robust reliability. Thanks for the fab feedback 👏 #OnBrief #IntelligentCreativity #NewProductDevelopment

New research from the Advertising Association shows that trust in ads is rising - primarily driven by young people 📈 Some interesting stats we spotted 🔑 → Trust among 18-34-year-olds has increased significantly Up by 16 points since last year! → TV and cinema ads continue to be the most trusted formats across all age groups, with younger audiences leading the charge. → There’s a noticeable “digital divide” with 51% of younger consumers trusting online ads compared to just 14% of those aged 55 and above. Find out more in Marketing Week 💡 https://lnkd.in/evESCPDv #Bonfire #Advertising #Branding

We loved working with Formech - a leading UK manufacturer and prototyper, on their perfectly formed brand identity ⭐ We reimagined their branding to reflect the dynamic movement and precision of their cutting-edge vacuum processing technology, and the plastic mouldings they produce - all while honouring their iconic corporate colours 🌊✨ The results? A fully modernised brand, complete with: ✅ Detailed brand guidelines ✅ A sleek new website ✅ Launch of all social media channels Creating, for the first time, a consistent and professional brand image across all channels to support its growing UK and US business 💼🌍 https://lnkd.in/ent5K4qh #Bonfire #OnBrief #BrandIdentity #Branding

Happy Valentines Day from team Bonfire! 🔥🧡 Tis' the season of love, chocolate, and brands trying really hard to make us feel something. From soppy and sentimental to unconventional or downright cynicism, we've seen it all... We love watching brands get creative with cupid 💘 What's your fave Valentines ad of 2025?! Let us know in the comments. #Bonfire #OnBrief

Do good things still come to those who wait? 🍺 Or do recent viral TikTok challenges and beer shortages risk making Guinness feel like a fleeting trend rather than a permanent icon? A great read from Gordon Young in The Drum 👇 https://lnkd.in/er9iz6fH #Bonfire #OnBrief #IntelligentCreativity

Successful brands don’t just happen—they’re built on solid foundations of strategy and positioning💡 These provide the framework for delivering a consistent brand message and experience across every touchpoint. Here’s what we consider: 🟠 Insights & business objectives 🟠 Audience & opportunity size 🟠 Competitors & routes to market 🟠 Product benefits—both functional & emotional 🟠 Core brand values, vision, positioning & messaging When every element aligns, your activity stays on-brand and, most importantly, onBrief®. #Bonfire #OnBrief #IntelligentCreativity

VR and AR are transforming manufacturing by improving design, streamlining processes, and enhancing safety 🚀 From smarter inventory systems, immersive training, and testing prototypes in a virtual space - all reducing costs and boosting efficiency. How do you think these technologies will shape the future of manufacturing? Find out more in business.com 👇 https://lnkd.in/et4ip7Dd #Bonfire #OnBrief #IntelligentCreativity