BLANKET

We are delighted to be working with Creative Access to recruit for our new communications executive! If you want to join our team, we’d love to hear from you: https://lnkd.in/erQzg6Y9

✨ Bringing Lancôme's new Flutter Extension Mascara to Life at the BAFTAs ✨   It’s BLANKET’s sixth year of working with Lancôme on the BAFTAs, and this past weekend we had the opportunity to support Lancôme’s TikTok activation at the awards, creating standout content that captured the magic of the moment while presenting Lancôme’s new Lash Idôle Flutter Extension Mascara.   Partnering with Amelia Gething, Corinna Brown, Nikita Chadha, and Tanya Burr, we created authentic, high-impact TikTok content with Tom Chapman TV, taking audiences behind the scenes of the exciting pre-BAFTA glam process at the stunning Savoy Hotel.   From luxurious skin prep to the final mascara application, every moment was designed to showcase the highly anticipated Flutter Mascara, all leading up to the exclusive Lancôme Flutter Party—celebrating 25 years as the official BAFTA sponsor.   The results so far: 📲 4 million views 👀 16 million reach 💬 6,000+ engagements   By blending storytelling, engaging talent, and seamless brand integration, we helped introduce Flutter Mascara to viewers in an exciting and captivating way. Take a look at the content in the links below. https://lnkd.in/eGp_HyrF  https://lnkd.in/e2gcPR2c https://lnkd.in/eumwvC2v  https://lnkd.in/eCPjN7CU

Last weekend, Emily Shanks and I had the pleasure of supporting the Lancôme team for the 2025 BAFTA Film Awards, marking BLANKET's sixth year working on this incredible project and celebrating Lancôme’s 25th anniversary as the official makeup sponsor of the Awards.   We had the privilege of working with more than 45 outstanding actors and securing standout editorial features in Vogue, ELLE Magazine, Esquire magazine, Daily Mail, Who What Wear, and more.   Our BAFTA Film Nominee Party guests included Emily Atack, Alex Hassell, Stacy Martin, Emma Naomi, Amber Anderson, Tanya Reynolds, and Jessica Plummer. Meanwhile, the BAFTA Film Awards welcomed Annabelle Wallis, Hannah John-Kamen, Stacy Martin, Sebastian Croft, Corey Mylchreest, Florence Hunt, and Hannah Dodd.   We were also honored to collaborate with phenomenal presenters and guests, including Anna Kendrick, Meghann Fahy, Celia Imrie, and Tom Felton.   This project is always a joy, offering us the opportunity to collaborate not only with incredible actors but also with an exceptional team of creatives—including makeup artists, hairstylists, and stylists—who ensure every guest looks and feels their best on this prestigious night.   Photography by the immensely talented Arved Colvin-Smith and Lucero Glow. A huge thank you to the amazing BLANKET team (Clare Minne Matilda Swan Polly Hughes Rosie Spence Sienna Middleton Chloe Adams Lara Moursi Maya Gallen)for all their hard work bringing this partnership to life!

UPDATED WEBSITE for The BLANKET Group 🎉   👉 www.blanketlondon.com    Big thank you to TERRYTERRY for your continued support with creative ideation and execution.   If you’d like to get in touch to discuss any opportunities, please contact: hello@blanketlondon.com

BLANKET GROUP LAUNCHES BLANKET NETWORK We are excited to introduce the BLANKET Network, a new talent division dedicated to commercially supporting a select group of credible industry professionals and founders in beauty…the BLANKET way.   Led by experienced talent agent Shelley Whaits, alongside BLANKET Group’s Founding Partner, Emily Shanks, who both bring over 20 years of expertise of high-level talent management. The mission? To craft commercial opportunities that align with the talents' long-term career goals while enhancing their profiles in a way that feels authentic and strategic.   Why BLANKET Network? The beauty industry is shifting and continues to prioritise individuals who combine expertise with the ability to educate and engage audiences meaningfully. Consumers want more than just recommendations—they seek credible advocates who inspire trust, foster loyalty, and add genuine value. At BLANKET Network, we provide thoughtful, bespoke representation for these experts. We focus on people with high endorsement value built through professional credibility, ensuring their commercial growth doesn’t compromise their editorial integrity. Our approach isn’t about volume—it’s about nurturing talent that has a tangible impact on the industry.   “Our vision isn’t to become a big talent agency or to drift too far away from the beauty, it’s to offer an experienced, bespoke management service to experts in their field and perhaps in the future give individuals with the potential to launch a brand the support required via our incubator business BLANKET Ventures, this is our investment arm that is focused on supporting visionary founders in the beauty space, where in 2020 we helped launch VIEVE, a makeup brand created by Jamie Genevieve.” Emily Shanks, Founding Partner of BLANKET Group.    We’re excited to support experts who are committed to shaping the future of beauty in innovative and meaningful ways.   Find our roster here: https://lnkd.in/e6vJckvK  

🌟 Wrapping up an incredible 2024 at Blanket Partnerships! 🌟 As we reflect on the impactful paid partnerships we’ve supported across a wide range of clients and campaigns this year, from micro-influencers to VIPs, product launches to bold creative concepts, we’ve worked to bring brands to life with authenticity and purpose. We wanted to share a few of our highlights below: Cerave 🫧🧴 – Ambassadors Continuing to drive success with long-term partners Jamie Laing, Max Balegde, Meg O’Neill, and Shakeel Murtaza, we delivered multiple impactful campaigns with different product focuses. A standout was the Project Access campaign featuring Jack Whitehall and Munya Chawawa, using humour to tackle skincare misinformation online for a Gen-Z audience. Lancôme 💄🪞 – VIP Relations For the sixth year, we supported Lancôme with their BAFTA Film partnership, leading talent acquisition and makeup artist collaborations. Attendees included Amelia Gething, Charithra Chandra, India Amarteifio, Mimi Keene, Meg Bellamy, and Kaya Scodelario, all in stunning Lancôme looks. At the BAFTA TV Awards, we secured glam with Lancôme for Daisy Jelley, Mollie King, Corinna Brown, Alex Scott, Frankie Bridge, and Amber Rose Gill. June’s Idôle House Event was another highlight, with high-profile guests like Michelle Keegan, Bel Powley, Florence Hunt, and Jessica Plummer in attendance, generating widespread press and social media buzz. SkinCeuticals 💎💉 – Expert Advocates Focusing on the highly anticipated P-Tiox launch and H.A. Intensifier reformulation, we collaborated with Leanne Hainsby to craft educational content that seamlessly integrated these products into her high-performance lifestyle, bringing authenticity and credibility to the campaign. Alongside Leanne, we also worked skincare expert Alessandra Steinherr who educated on the products and their efficacy with her expert lens. A highlight was filming with Dr Wassim Taktouk, producing an engaging Q&A-style video at his prestigious Knightsbridge clinic to educate audiences on skincare efficacy. Gisou by Negin Mirsalehi 🍯🐻 – VIP Relations At the Gisou December pop-up in Covent Garden, Rosie Huntington-Whiteley’s attendance created substantial press coverage and elevated visibility for the brand. La Roche-Posay Laboratoire Dermatologique 🫧💜 – Expert Advocates We supported the Mela B3 launch with expert creators Dija Ayodele, Cher Webb, and Sarah Jossel, empowering women to address hyperpigmentation with clinically proven solutions. Blink Brow Bar 👁️✏️ – Digital Campaign We launched our first partnership with Blink Brow Bar, collaborating with Sapna Rao, Olivia Herring, and Jacinta Spencer. Their diverse content styles showcased the brand’s products and services with creativity and engagement. 2024 has been a year of creativity, collaboration, and innovation. We’re incredibly proud of the campaigns we’ve delivered and the relationships we’ve built. Here’s to an even brighter 2025—let’s make it unforgettable!

Blanket | Talent Partnerships Earlier this year, we teamed up with Vichy to tackle the dandruff taboo with their Dercos hair care range—because 50% of the population deals with it! This campaign empowered people to take control of their scalp health and promote healthier-looking hair with Vichy Dercos. We partnered with 13 creators—ranging from healthcare pros to comedians—who used their unique voices on TikTok and Instagram to raise awareness and educate their audiences. Together, we’re breaking the stigma and helping people own their scalp care journey. 🧴✨ Check out some of the content below: https://lnkd.in/eT6V9CJD https://lnkd.in/evZwm8CX 

Blanket | Talent Partnerships Our latest "Cleanse Like a Derm" campaign with CeraVe focused on five of their long-term partners to champion the art of proper cleansing. Highlights include a standout collaboration with Jamie Laing and Sophie Habboo, who teamed up with Blow Creative for a hilarious and high-quality video that perfectly captured their comedic flair. 🎥✨ Check out some of the content here: https://lnkd.in/ehKwp8c5  https://lnkd.in/ePGPAeDr

Blanket | Talent Partnerships In March 2023, we supported SkinCeuticals to promote their powerful antioxidant range, offering free 15ml samples to those who signed up online. These antioxidants are game-changers for fighting free radicals from UV and pollution—key for preventing visible skin ageing! 💥🌞 We partnered with seven top beauty experts who already loved the brand. Their authentic, educational content resonated deeply with audiences, driving impressive engagement. The result? 100% of samples claimed in just 24 hours! 🔥 Here’s a glimpse of some of the amazing content created: https://lnkd.in/eTyYUcHV  https://lnkd.in/exue2P2C  https://lnkd.in/e3M8WvEZ 

Blanket | Talent Partnerships From June to August 2023, we partnered with La Roche-Posay for the EFFACLAR DUO+M Trial Campaign, collaborating with five diverse creators on TikTok and Instagram. The goal? To show that everyone—from models to chefs—can take control of their blemishes with Effaclar Duo+M. Over six weeks, creators shared their skin journeys and daily routines, resulting in relatable, engaging content that resonated with wide audiences. This campaign proved that diversity and creativity are the secret to delivering powerful brand messages. 💪✨ Check out some of the content here: https://lnkd.in/eKVPVVNb  https://lnkd.in/edCC3ZKi