SHS Drinks

We are excited to announce that Shloer has released a limited-edition Celebration Pink Bubbly bottle, which has been launched exclusively in Tesco stores for 4-5 weeks. This feature will cover key calendar events such as the recent Mother's Day celebrations, Easter and Eid to grow penetration and drive consideration of Shloer outside of the Christmas period. #ShloerBubbly #LimitedEdition #Celebration 

Ten weeks into my new role at SHS Group and I’m starting to get under the skin of what’s really happening with Extended Producer Responsibility (EPR) – and frankly, it’s hard to believe this policy is being allowed to progress in its current form.   As an industry, we all support the principles of reducing packaging waste and improving recycling outcomes. But EPR, as currently designed, risks punishing the very industries that have made real strides in sustainability, while driving costs to unsustainable levels for businesses already under intense financial pressure.   Under the new regime, brands will be made responsible for the full cost of packaging waste. In hospitality, this creates an absurd double tax situation: packaging served and disposed of in pubs, bars and restaurants is being classed as “household” waste, attracting EPR charges on top of existing commercial collection costs.   These charges will inevitably flow through the supply chain, from supplier to venue to consumer. It couldn’t come at a worse time. Minimum wage increases, NIC changes, rising input costs and tight margins are already pushing hospitality to the brink. The chaos is compounded even further by the fact that we won’t have the final costs from DEFRA until June, when payments for this year are due in October!   Glass - a premium, fully recyclable material - will be hit hardest. This risks pushing businesses towards cheaper, less sustainable packaging options, which is likely to lead to an increase in plastic waste in our environment, undermining both environmental progress and product innovation.   We’re working closely with industry partners and policymakers to advocate for change. But let’s be honest - the sector needs more than dialogue.   We need urgent, pragmatic reform, starting with fair exemptions for hospitality and a complete rethink of how this policy is being implemented.   On-trade or off-trade, no matter what way you look at it - and given recent government proposals - this is the last thing consumers should be facing.   #EPR #hospitality #drinksindustry #sustainability #policychange #businessimpact #regulatoryreform #innovation Mary Creagh CBE MP, Emma Bourne, Rt Hon Steve Reed OBE MP

As a drinks business, we’re no strangers to regulation aimed at driving behavioural change, but what is increasingly frustrating is how often these policies are introduced without fully accounting for the complexity of the industries they impact.   EPR is the latest example.   From April, Brand Owners will become fully responsible for the cost of collecting, recycling and disposing of packaging waste, even in cases where commercial disposal is already being paid for, such as in the hospitality sector. The fact this waste is still being classified as “household” is baffling and places an unfair double burden on businesses.   We have seen how the sugar levy sparked some positive reformulation, but also unfairly targeted specific categories. EPR presents a similar imbalance. Glass - a premium, fully recyclable material - will be hit hardest under the current DEFRA proposals. This creates a counterproductive incentive for businesses to switch to cheaper, less sustainable materials such as PET, undermining both innovation and environmental progress.   At SHS Drinks, we are working closely with suppliers, trade bodies and MPs to advocate for a fairer, more future-proofed solution. A two-year delay before any potential review simply isn’t good enough. In its current form, this policy is anti-growth, anti-competitive and anti-sustainability.   We urge those across the drinks and hospitality industries to come together and make their voices heard.   #EPR #hospitality #drinksindustry #glass #sustainability #businessimpact #innovation #regulationreform

bottlegreen is celebrating the launch of their new Pink Grapefruit cordial, which is now available in Sainsbury’s and will launch in Waitrose stores in May. The vibrant and refreshing taste of grapefruit delivers a burst of citrusy flavour. The launch will be activated in-store and online, with social media support. #bottlegreen #DashofExtraordnary #PinkGrapefruit #NewFlavour

We are delighted to announce that bottlegreen has won six medals at the Bartenders' Brand Awards 2025, including two gold and four silver for our cordials. Among these accolades are two gold medals and four silver medals all in recognition of the outstanding taste of our best-selling cordials. We are also thrilled to have had our Raspberry cordial awarded the Syrups, Cordials & Purees Category Champion, a testament to its exceptional flavour and superior craftsmanship. The competition focuses on the UK bar industry, recognising excellence in various drink products. This significant achievement not only underscores the top-tier standard of bottlegreen's offerings but also reflects our unwavering dedication to delivering excellence in beverages that resonate with both industry experts and consumers. #bottlegreen #GrowingGreatBrands #BartendersBrandAwards #AwardWinning

As a local Cotswolds brand, bottlegreen is proud to be a sponsor of The Pride of Gloucestershire Trail, a community-centred initiative by Cheltenham and Gloucester Hospitals Charity that will see over 30 large lion sculptures, designed and painted by local artists, displayed across Cheltenham and Gloucester. The initiative will raise funds for The Big Space Cancer Appeal, which is creating a new modern cancer care centre to help future generations. The trail will officially launch in July. We are excited to see the final design of our lion, which will be created by artist Amrit Singh. #bottlegreen #Sponsor #LionsAtLarge #LiveOurSPIRIT

Visit the SHS Drinks team at Connect25, The Unitas Trade Show! Stop by POD G today and tomorrow, where the SHS Drinks team will be holding sampling sessions of WKD and Shandy Shack. Come and try a range of Shandy Shack lagers, WKD X, WKD Vibe and the Core WKD range. 📅 5th- 6th March 2025 📍Liverpool Exhibition Centre 🔵POD G #GrowingGreatBrands #Unitas #TradeShow #SHSDrinks #WKD #ShandyShack

We are delighted to announce that WKD Vibe is the Official Shot Partner of Bournemouth 7’s Festival 2025, a multi-award-winning festival that attracts over 30,000 people, including students and university sports teams. This partnership allows WKD to directly reach its target audience. #WKD #WKDVibe #Bournemouths7Festival2025 #BringtheVibe

We are delighted to be recruiting a National Account Executive to join our Drinks team in Ireland. The role will cover NI & ROI and will involve achieving customer sales profits and managing and developing our soft drinks portfolio. For more information or to apply, please visit our website: https://lnkd.in/eGppG_Cj #NationalAccountExecutive #Opportunity #SHSDrinks

We are delighted to announce that bottlegreen is a Partner in The Orchard at the Cheltenham Festival from Tuesday 11th March until Friday 14th March 2025! The Orchard offers an exclusive experience for Club Enclosure racegoers, hosting a range of luxury brands and situated in the heart of the Tented Village. bottlegreen will feature an extraordinary bar, serving both cocktails and mocktails for racegoers to enjoy throughout the week at Cheltenham Racecourse. We are delighted to join established brands such as Aston Martin, Boodles, Glenfarclas and more at The Orchard. #GrowingGreatBrands #bottlegreen #CheltenhamRaces #TheOrchard #Extraordinary