Audiense

❌ A great data visualization doesn’t just “look nice.” ✅ It changes minds. It drives action. It gets remembered. The problem? Most charts, dashboards, and reports do none of those things. April 10. Live discussion on how to fix that. Register now: https://bit.ly/4hv0kBH Jen Deglmann (U.S. Bank) and Alex Huot (Share of Voice AI) will break down: 📊 How to design data visuals that persuade 📢 The biggest storytelling mistakes in analytics (and how to avoid them) 🎯 Step-by-step frameworks for making insights more engaging and actionable If your insights aren’t landing the way you want, this is your chance to change that. 📅 April 10, 2025 | ⏰ 3 PM BST | 4 PM CEST | 10 AM ET 🎟️ Register now: https://bit.ly/4hv0kBH

Over 400 people already signed up, and we totally get why! 🙌 We're thrilled to bring together brilliant minds to explore how data can power storytelling. Don’t miss this one! 🎟️ https://bit.ly/4hv0kBH

Why are people obsessed with #SonnyAngels: the tiny, naked, $10 dolls with elaborate hats? 🤔 The answer is simple: 𝗰𝘂𝘁𝗲𝗻𝗲𝘀𝘀 𝘀𝗲𝗹𝗹𝘀. Researchers have proven that humans have a biological response to cute things. Features like big eyes, round faces, and tiny proportions trigger a protective instinct and make us want to buy them. Pokémon, Hello Kitty, Beanie Babies, Winnie the Pooh are all billion-dollar brands built on cuteness. 𝗕𝘂𝘁 𝗶𝘀 𝗖𝗨𝗧𝗘𝗡𝗘𝗦𝗦 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗦𝗼𝗻𝗻𝘆 𝗔𝗻𝗴𝗲𝗹𝘀 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? Psychologically speaking here’s what we know about them (based on Audiense Insights): 🧑🤝🧑 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗲𝘅𝗰𝗶𝘁𝗮𝗯𝗹𝗲, 𝘀𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁𝗮𝗹, 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹: Sonny Angels remind us of the collectable toys we had as kids, and unboxing them is an excitable experience. 😅 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝘀𝘂𝘀𝗰𝗲𝗽𝘁𝗶𝗯𝗹𝗲 𝘁𝗼 𝘀𝘁𝗿𝗲𝘀𝘀: interestingly enough Sonny Angels were created with “Stressed out working women” in mind. 💗 𝗧𝗵𝗲𝗶𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗮 𝗱𝗲𝘀𝗶𝗿𝗲 𝗳𝗼𝗿 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴𝗻𝗲𝘀𝘀: when you buy a Sonny Angel you also join a community of people who regularly meet to trade and celebrate the toy. So Sonny Angel doesn’t only leverage the psychology of cuteness, it touches on different psychological needs that their main target audience experiences. How can you use psychology in your next marketing campaign or even product development to create something as addicting as Sonny Angels? #MarketingStrategy #MarketingTips #ConsumerPsychology

Not many shows can get viewers to stay up late on a Sunday night to watch their show… but 𝗧𝗵𝗲 𝗪𝗵𝗶𝘁𝗲 𝗟𝗼𝘁𝘂𝘀 can. Every Sunday night, about 3.4 million people tune in to see the latest episode. 🪷 If you’re a fan of the show, then you know that characters like Tanya and Victoria are worth staying up for. But it’s not just the characters - it’s the complexity and the unravelling of those characters, the beautiful scenery, and the murder mystery of it all that keeps audiences hooked. And the obsession doesn’t stop there. White Lotus is not just getting fans to stay up late on Sunday, it’s also persuading its viewers to get on a plane and visit the White Lotus destinations. So much so that tourism has skyrocketed in all three of the White Lotus filming locations, this phenomenon is called the “𝗪𝗵𝗶𝘁𝗲 𝗟𝗼𝘁𝘂𝘀 𝗘𝗳𝗳𝗲𝗰𝘁”, and now thanks to season 3, the demand for trips to Thailand is up by 𝟲𝟱%! Bangkok Airways has even had to expand its fleet of flights just to keep up ✈️. 𝗦𝗼 𝗵𝗼𝘄 𝗵𝗮𝘀 𝘁𝗵𝗶𝘀 𝘀𝗵𝗼𝘄 𝗯𝗲𝗰𝗼𝗺𝗲 𝘀𝗼 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝘄𝗶𝘁𝗵 𝘀𝗼 𝗺𝗮𝗻𝘆 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲? 🌴No matter where we are from around the world we can all relate to the show's characters - maybe not their bank accounts, but we relate to the things they’re going through emotionally. 🌴Themes within the show like power, hypocrisy, and existential dread are universal. 🌴Two words: Luxury escapism; we love watching the lavish lives of the rich from our IKEA couches 🌴We also love watching rich people’s lives implode 🌴What other show is going to deliver lines like “These gays, they’re trying to murder me.” 🌴And finally, it brings entire audience groups over with just one actress or actor, like how Lisa from BlackPink brought hundreds of thousands of her fans to the show (see images below) And this is just the tip of the iceberg, in our latest blog we dove way deeper into the White Lotus lore and we map out its audience base. We even touched on where the next one should be filmed. Join us as we explore the “White Lotus Effect.” (cue White Lotus theme song 🎶): https://bit.ly/4j94d0e

Your boy is back hosting another banger of a webinar with the Audiense team! If you're into data viz (or want to be… like me 🤓), this one’s for you. We're digging into how to actually tell a story with your data - you know, the kind that gets people to stop, listen, and do something. We’ve got two absolute data heavyweights joining me - Jen Deglmann and Alex Huot - bringing 35+ years of combined experience in turning messy data into sharp, business-changing stories. If you want to level up how you use data to influence decisions and make sure reports don't just sit in inboxes, this is the webinar you want to be at. 📊 How to use data to tell a story: Master data visualization & storytelling that drives business decisions 📅 April 10 | ⏰ 10:00 AM ET | 3 PM BST | 4 PM CET 🎟️ Sign up here: https://bit.ly/4hv0kBH Let’s get nerdy 🔥

The cat’s out of the bag! We’re super excited to see our innovation and product development accelerate dramatically, all while integrating the powerful customer analytics of Buxton! So many Audiense customers are going to lose their minds at what's now possible!

Most B2B marketers still define their audiences by job titles. 👔 But there's a problem: Job titles alone tell you very little about the actual people you're trying to reach. > They don't reveal your audience’s personal interests. > They don't show you their real behaviors. > They definitely don't tell you what your audience truly cares about beyond the 9-5. The result? > Generic campaigns that don’t resonate. > Content that gets ignored. > Wasted marketing budget. Instead of relying on job titles alone, focus on audience intelligence to reveal deeper insights about the humans behind the roles. In our recent webinar, Burke Marksity from dentsu shared exactly how he went beyond job titles to discover hidden interests in his B2B tech audience, creating genuinely meaningful connections and opportunities. Stop marketing to job titles. Start marketing to people. Watch the webinar and see how Burke did it. 👉 https://bit.ly/3Fq0uwI

We’re so proud to have partners like Audiense - This use case shows one of the many strategic approaches one can take when faced with a challenge that requires a delicate touch. As communicators, we know our mission! Our plans, goals & objectives can be meticulous. Yet, the single most important factor that helps us, regardless of the campaign or approach is Preparation! This is at the heart of it all. Being prepared and confident to slay dragons ⚔️ 🐉 - Thank you to the Audiense team for giving us that gift! The job’s not done, onwards and forwards! https://lnkd.in/eEGqGqnq

We’ve all been there. You spend hours analyzing data and designing reports. But when you present it: 😴 Your audience zones out 🫣 Decision-makers don’t get it 🤯 Someone asks, “But what does this actually mean?” If your #DataStorytelling isn’t landing, it’s time for a fix. 📅 Join us on April 10. Register now: https://bit.ly/4hv0kBH 📊 How to turn data into visuals that drive decisions 🔍 The secret to finding the one insight that makes your story stand out 🎯 How to present data so that it sticks Stop making reports that get ignored. Start making data work harder. 🎟️ Secure your spot: https://bit.ly/4hv0kBH

⏱️ Time is money. Literally. Here’s a scenario: You’re running a social ad campaign costing $1,000 per day, but it’s underperforming. Traditional market research takes 𝟰+ 𝘄𝗲𝗲𝗸𝘀 to deliver insights. That’s $30,000 wasted before you even get actionable data. 😳 With 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, you can generate insights instantly: ✅ Find out what’s missing in your campaign. ✅ Identify the right messaging for your audience. ✅ Save time and money. In today’s dynamic market, speed isn’t just an advantage: it’s a necessity. ✨ See how audience intelligence can keep you ahead: https://bit.ly/4j8P2Ef