AllSaints

Yesterday, members of our anti-racism community were delighted to host an Eid Al-Fitr celebration in our East London Studios. With many of our colleagues observing Ramadan last month, followed by celebrating Eid Al-Fitr with their friends and family, this week provided the perfect opportunity to get together, mark the occasion and learn more about our Muslim colleagues' traditions. We were so thrilled to see such a great turnout from across the studios. We sourced a selection of tasty, traditional treats from local businesses Raj Sweets, chaiiwala and Tayyabs Punjabi Restaurant as well as a beautiful celebratory cake from Cake Box. For the first time, we also had a henna artist on hand to create beautiful illustrations for our teams. We’re privileged to have such a diverse team across the world and grateful for the opportunity to celebrate and learn about each other's customs together. Thank you to Tarmin Rahman, Kaneez Rizvi, Katrina Quarton and Iffat Uddin for working together to put on such a memorable event. #WeAreAllSaints

Welcoming a new arrival to your family is such an incredibly exciting time. This year, we’re excited to partner with From Babies with Love who create bespoke care packages to send to our new parents, so they know that we’re thinking of them and their new little bundle! But From Babies with Love don’t just create great care packages, they’re also a social enterprise who exist to support orphaned and abandoned children across the world, with every penny of profit from their unique, ethically sourced designs going towards funding this purpose. Each care package is filled with responsibly sourced, thoughtful gifts and a handwritten card. From the start of 2025 we’ve been thrilled to send all team members across NAUKEU small, tailored care packages at the start of their maternity/paternity leave, when they return to work and also in the unfortunate circumstance that they find themselves navigating baby loss or bereavement. From Babies with Love care package sale proceeds have already supported over 46,500 children across 45 countries and thanks to our new partnership, we will be contributing towards supporting many more whilst also helping our team members to feel valued during these significant life events. It’s been special to already receive some lovely feedback from colleagues who have been sent their packages. We look forward to kitting plenty more babies out in some adorable outfits in the years ahead and making sure our team members know that we’re here for them when it matters most.  #WeAreAllSaints #FromBabiesWithLove 

The sun was shining yesterday for the London Landmarks Half Marathon and we were so proud to have an incredible group of AllSaints' runners taking part. Trish Mayers, Katie Todd, Jessica Morris, Christy Tilley and Lily Hiles have been training for a number of months to feel prepared, so it was particularly special to see their hard work put into action yesterday, all in aid of charity partner, Shelter. The half marathon route takes runners through central London, passing 16 of the capital's most well known landmarks along the way.  At mile 12, we had a dedicated cheer squad in place with Alex D., Marc Killbourn, Krystyna K. Wood, Alex Lee and Zoe Banks (and Casper!) on hand to bring plenty of encouragement to each of our runners as they passed by. Marc’s wife Susie Killbourn was also running for a charity close to her heart, so our squad were delighted to make her an honorary recipient of plenty of AllSaints’ cheers as she sped on by! Thanks to our dedicated community spirit fund, we’re delighted to be fund matching our entrants' fundraising efforts so we can raise as much money as possible to support Shelter’ important work in the fight against homelessness. We couldn’t be prouder of each of our athletes and look forward to being back, cheering on our three London Marathon runners at the end of the month. #WeAreAllSaints 

Our warehouse clearance sale is back, in Truman Brewery, East London. Over the past few weeks, our distribution centre colleagues have been busy selecting and packing a wide selection of beautiful product for us to sell across the week. In preparation for the official opening on Wednesday morning, our team of volunteers led by Carrie Goode, Stephanie Rodriguez (CMgr MCMI), Kane Sutton and Katrina Quarton (Assoc CIPD) spent Tuesday setting up rails and unpacking numerous boxes of fantastic product for our customers to enjoy.  Alongside plenty of customer favourites and former best selling styles, there are lots of beautiful one-off sample pieces and hidden gems to be found. As members of the AllSaints team, our colleagues got the first chance to shop the sale on Tuesday evening and can avail of a generous employee discount on their choices. Needless to say it was a popular place for lots of our colleagues to round off their working day! We’ll be here until 5pm, Saturday 5th April. If you happen to be in the area, make sure to stop by!  #WeAreAllSaints

With many of our teams and customers across the world observing Ramadan, we were delighted to see our franchise partner Majid Al Futtaim install Ramadan inspired windows across a number of their Middle East stores again this year. As the moon plays such an integral role across Ramadan, we partnered with the Majid Al Futtaim team last year to create moon shaped rails for installation in their store windows, serving as a backdrop for our collection and an innovative display rail to showcase our leathers on. We’ve been delighted to see them featured again this year alongside our Metamorphosis spring collection. With the moon symbolising the cyclical nature of life and our Metamorphosis collection representing the beginning of a new chapter - side by side, they feel like the perfect fit for our window displays. The windows can be seen across the holy month in AllSaints Mall of the Emirates, The Dubai Mall and Red Sea Mall. We wish all our customers and colleagues observing the period, Ramadan Kareem. #WeAreAllSaints

Earlier this month, we were delighted to welcome fashion students from Washington State University to LA Studios. The group was hosted by Wholesale, Franchise & Licensing leaders, Patrick Heitkam, Danni Cronin and John Jacobs. Patrick introduced the students to our brand and some of our upcoming winter 24 collection. John shared his unconventional career path to VP of sales and Danni hosted an impactful conversation with the group, discussing their dream jobs and career aspirations. Our leaders also used their experience to offer some career advice to our budding fashion industry talent including: 📌 Work hard and be nice to people 📌 Bloom where you are planted 📌 Remember, good things take time 📌 Careers are a jungle gym, not a ladder 📌 You may not land your dream job right out of school but you can make a job great by adding value and your own unique talents and energy It was an inspiring afternoon, meeting such enthusiastic, curious and ambitious students. We look forward to seeing the influence they have in our industry in the future and were proud to share the magic of AllSaints with them that day. #WeAreAllSaints

Yesterday evening we took home the Fashion Retailer of the Year Award at the Retail Week Awards 2025 and we couldn’t be prouder. Our purpose is to help our audience feel good, so getting industry recognition that we are achieving that, means a lot. Our submission focused on our commercial success and the activities we’ve been getting up to around our brand to drive this. A few of these key focuses included engaging successful new licensing partnerships, celebrating our 30th anniversary with our teams and customers around the world, further evolving our charity partnerships, investing in our store portfolio and distribution efficiencies as well as our unwavering commitment to making our collections more sustainable than ever.  None of these things happen without the hard work, passion and dedication of our teams, partners and suppliers across the world. Their commitment to the business of feelings helps us to create magic moments for our customers every day. We also couldn’t do any of it without our incredible customers, so many who have remained loyal to us for 30 years and counting. There is so much to come for AllSaints, we’re very proud to know we’re on the right track. Thank you to Retail Week for this special recognition. #WeAreAllSaints #RetailWeekAwards2025

Earlier this month, we were delighted to participate in Saturday at Bloomingdale's at the 59th Street location in New York. Saturday at Bloomingdale’s is a national event to drive traffic to stores, offering the opportunity for brands to activate and further engage with their customers. Few things feel more New York than pretzels, so we brought along a branded pretzel cart from Weir Dough for visiting customers that day. We also had illustrator, Trivvidraws, join us on site to offer personalised gift-with-purchase illustrations. Thank you to our PR & marketing team for organising our event activations in partnership with the Bloomingdale's team and to our 59th Street team for creating such a fun atmosphere for all our customers joining us that day. #WeAreAllSaints

As part of how we are marking Women’s History Month at AllSaints, we were delighted to host a Brilliant Breakfast in East London Studios this morning in aid of The King's Trust, Change a Girls Life campaign. Team members were invited to join us for some tasty breakfast treats and plenty of great conversation with colleagues from across the studios. We dotted QR codes around the space, so donations could be collected towards this worthy cause. According to the Prince’s Trust Youth Index 2024, 45% of young women feel hopeless about their future due to the uncertainty of the past few years and 25% of young women report that their mental health has held them back from achieving their career goals. The King’s Trust, Change a Girl’s Life campaign funds training courses and employment opportunities that empower young women and support thousands of them to build a better future for themselves. We’re proud to do our bit for such a worthy cause and loved starting this sunny Tuesday off with plenty of wholesome chats with many of our inspirational women. #WeAreAllSaints #ChangeAGirlsLife #TheBrilliantBreakfast

Today, we had the incredible honour of hosting Peter Wood, CEO of AllSaints and Non-Executive Director (NED) for the BRC, at our Retail Masters! 🎉 Peter shared invaluable insights on the ‘business of feelings’, highlighting the importance of creating good feelings for talent, team members, suppliers, customers, and communities. 🌟 Peter's approach has led to remarkable results, including the best financial performance in AllSaints' history. 📈 His emphasis on diversity, strategic planning, and the power of feelings in business resonated deeply with our audience. 💡 He emphasised how a strong culture and a focus on people can drive purpose and success in the retail industry. 🏆 Peter discussed how the business of feelings creates value not just for investors, but for everyone involved, from team members to customers. 🤝 "It's feelings that create value, not figures, not numbers. And value for talent, for team members. Value for suppliers. Value for customers. Value for communities that we live and work in. And, yes, values for investors." - we couldn't agree more! 💬 Thank you, Peter, for sharing your wisdom and inspiring us to focus on the business of feelings! 🙏 Same time next year!! 😉