Coda

Building a great game takes time. Scaling it shouldn’t. From simplifying payments to managing complex regulations, here are five ways a Merchant of Record helps publishers grow efficiently—especially in Asia-Pacific. Scale smarter → https://lnkd.in/gkNd646d

In-game monetization is no longer about one-time purchases. Today’s players are spending more, more often—on skins, loot boxes, season passes, and more. For publishers, that means new opportunities to grow revenue and deepen engagement. Coda’s CFO Abhi Sharma spoke to TNGlobal about how putting player experience first is key to driving the pay behind play: https://lnkd.in/gNZfZ7ee 

As regulations evolve across Asia, publishers have more flexibility than ever to diversify distribution and monetization. The result? New ways to reach players, stay compliant, and grow in complex markets. Coda and Niko Partners have teamed up to publish a new white paper on the key trends shaping mobile game monetization in Asia. Want to know what’s driving growth in the region? Get the white paper: https://lnkd.in/g-s2TrGC

Voucher codes are a simple, proven way to grow revenue, build loyalty, and reach more users—especially in emerging markets. The Coda Voucher Code Program helps publishers reach new demand—without adding extra operational overhead. Learn more here: https://lnkd.in/eA5P4Pxq

Treasury teams juggle a lot—liquidity planning, FX risk, and ensuring visibility across global cash flows. Recently, Jessie Toh joined Finmo’s Treasury Management Quarterly to share insights on how treasurers can stay ahead in a shifting market. From strengthening core operations to navigating volatility, the session was packed with useful takeaways. Many thanks to Masaru Y. and Thomas Kang for the great conversation.

Players want more ways to pay—out-of-app payments now drive over a third of mobile game revenue in Southeast Asia. Is your monetization strategy built for it? Meet your players where they are and scale your growth across Asia and beyond. Get access to our latest whitepaper to learn how: https://lnkd.in/g-s2TrGC

Not all global payment models are built for growth. Whether you’re looking into a Merchant of Record, PSP, or Payment Orchestrator, your choice shapes how—and how fast—you monetize. Not sure what fits? Get clear on your options. Our guide breaks it down, so you can make the right decision: https://lnkd.in/gcUpf4bX

Looking to scale your game or digital content business? Coda’s out-of-app monetization solutions give you full control—bigger margins, direct player engagement, and a faster path to global growth. Read how Custom Commerce and D2C web stores can help you go further: https://lnkd.in/gabeucGU

Huge congratulations to our Global Treasurer Jessie Toh, on her appointment as President of FWA Singapore - Financial Women's Association! Jessie has been part of FWA for nine years, serving with heart, purpose, and an unwavering commitment to advancing women in finance. Her leadership reflects everything FWA stands for—and everything we at Coda admire in her. We’re proud to see her step into this role and continue shaping the future of the industry.

Juggling development, marketing, and compliance while trying to nail monetization and distribution is no easy feat. But here's the hack: Out-of-App Monetization. Discover how you can break free from limitations, unlock global reach, and tap into growth beyond the app stores in this volume of Coda Capsule.