This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive.
Releases
- April 2, 2025
- March 31, 2025
- March 20, 2025
- March 12, 2025
- February 3, 2025
- January 21, 2025
- January 13, 2025
April 2, 2025
Make faster, more informed decisions with Generated insights
Generated insights are now shown directly within detailed reports in Google Analytics to give you clear, concise summaries explaining fluctuations in your data in plain language. Imagine your “Purchase” events spiked on a series of individual dates. Our AI engine works through the countless combinations of dimensions and metrics to proactively connect the dots, explaining why these spikes happened. These insights are written in a natural, easy-to-understand way, almost like a colleague summarizing the key takeaways for you.
Learn more about Generated insights.
March 31, 2025
Data not available
A new value "(data not available)" is available in your Google Analytics reports. The value appears when data isn’t available in Google Analytics for the source and medium traffic-source dimensions. This can help more accurately attribute data from the Direct channel to Cross-network, and you may see a shift in traffic source dimension values from (not set) to (data not available). Reports will contain a warning icon when a high rate of (data not available) values are present.
Learn more about the value "(data not available)"
March 20, 2025
Annotations
Google Analytics now supports annotations on line graphs in overview and detailed reports, and the Advertising section. You can add these annotations in Google Analytics or the Admin API.
March 12, 2025
Percentage values in Google Analytics report tables
Percentages have been added to each row for all detailed reports in the “Reports” and “Ads” modules to help users better understand the weight of each row in comparison to the total value.Missing session start notification
When a report shows a high rate of missing session_start events, we will display an icon with more information. Interacting with the icon will explain the issue detected, the cause, and link to more information including how to resolve the issue in the future.High not set rate notification
When a report shows a high rate of (not set) values, we will display an icon with more information. Interacting with the icon will explain the issue detected, the cause, and link to more information including how to resolve the issue in the future.February 3, 2025
Cost data import required field updates
We’ve made it easier to import cost data using Data Import in Google Analytics. You can now import cost data using three required fields: source, medium, and date for Google Analytics to join against.
The campaign_name and campaign_id associated with your cost data will no longer be required fields, but can optionally be included as key fields. When available, we highly recommend importing these fields as this allows for more granular reporting. When cost data is imported without campaign_name and/or campaign_id, cost data will be reported in aggregate when these dimensions are requested.
Learn more about cost data import
January 21, 2025
Copy reports and explorations across properties
You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analyzing and getting insights from their data.
Learn more about copying reports and explorations
January 13, 2025
Consent settings hub
You can now learn about and manage consent settings from a centralized hub in Google Analytics Admin. This hub helps you understand how Analytics uses consent signals, view the collection status of consent signals across your property’s streams, and review and address consent-related diagnostics. To access in Admin, under Data collection and modification, click Consent settings.