TOTEME

On March 27, 2025, TOTEME opened the doors to its Beijing flagship, designed by Herzog & de Meuron. Chiseled into pleated white stone and metal, the double-story destination is emblematic of TOTEME’s sculptural aesthetic. “Our starting point for the TOTEME store in Beijing was to work with the ‘found’–with what exists already on site. The raw, hallowed-out space breaks with the typical scale and proportion of a standard shop layout. By thoughtfully placing the totem stair and zigzag bridge within this shell, we introduce spatial diversity and offer new, unexpected experiences.” — Herzog & de Meuron S6-19 South Taikoo Li Sanlitun, Beijing

On March 27, 2025, TOTEME opened the doors to its Beijing flagship, designed by Herzog & de Meuron. Chiseled into pleated white stone and metal, the double-story destination is emblematic of TOTEME’s sculptural aesthetic. “Our starting point for the TOTEME store in Beijing was to work with the ‘found’–with what exists already on site. The raw, hallowed-out space breaks with the typical scale and proportion of a standard shop layout. By thoughtfully placing the totem stair and zigzag bridge within this shell, we introduce spatial diversity and offer new, unexpected experiences.” — Herzog & de Meuron S6-19 South Taikoo Li Sanlitun, Beijing

January 27 marked TOTEME’s return to the Salle des Tirages in Paris to present the Fall Winter 25 runway. Fall Winter 25 brings a sense of ease to winter’s cocooning instinct. Agile, lightweight layers are explored in tactile textures, building on enduring TOTEME codes. Supple shearling ready-to-wear, airy knitwear and fluid tailoring combine with micro-sequinned and tissue-thin leather dresses. Seasonless shades are offset with singular details: nonchalantly pooling turtlenecks, playfully proportioned bags, sensual shoes and flashes of Guipure lace. Light, soft, dynamic, TOTEME’s Fall Winter 25 runway collection sets a new pace. Creative Direction: Elin Kling & Karl Lindman Styling: Camilla Nickerson Casting: Jess Hallett Hair: Holli Smith Make-up: Hannah Murray Nails: Ama Quashie Sound: Frédéric Sanchez Production: OBO Content: Bureau Future Director: Gillian Garcia

We are proud to announce that TOTEME has achieved B Corp certification, recognizing our commitment to social and environmental performance, accountability, and transparency. Granted by nonprofit B Lab, this certification marks a milestone that reflects our team’s collective effort and our ongoing dedication to positive change. Learn more at toteme.com/sustainability

TOTEME has opened the doors to the Madison Avenue store. Paying tribute to the eccentric spirit of the Upper East Side, the new NYC store is bold and expressive, blending TOTEME’s modern minimalism with playful, surrealist details. The store is created together with long-term collaborators, Stockholm architect Halleroed. The new NYC store is now open at 829 Madison Avenue.

TOTEME presented the Summer 25 collection in New York on September 10. The NYFW runway debut was held at the landmark Solow Building in Midtown Manhattan. Pacy silhouettes, sumptuous fabrics, a purist palette: Summer 25 delivers pared-back perfection for simmering city streets. Lightweight knitwear and cotton tailoring emphasize shorter silhouettes, while delicate embroidered tulle evokes bohemian expression. The monochromatic color scheme explores a spectrum of white and black shades, energized by tactile contrasts in fabrication, a singular flash of citrine and polished metallic accessories. The result is a Summer 25 collection that injects TOTEME’s signature timeless rigor with a sense of possibility. Creative Direction: Elin Kling & Karl Lindman Styling: Camilla Nickerson Casting: Jess Hallett Hair: Holli Smith Make-up: Hannah Murray Nails: Jin Soon Choi Sound: Frédéric Sanchez

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TOTEME has opened its doors to the LA flagship. Located on the iconic Melrose Avenue, the store takes cues from its Californian context and tributes the city’s Art Deco design legacy. Channeling a sculptural serenity, the space combines natural materials, geometric shapes and art and furniture that speak of TOTEME’s Swedish heritage. The store is created together with long-term collaborators, Stockholm architect Halleroed. The LA flagship is now open at 8910 Melrose Avenue.