Sinch

No big deal. HubSpot just says we're essential 😎 This is a testament to our long-standing partnership, which continues to elevate the customer experience. Speaking of innovation... Starting today, HubSpot now offers a Custom Channels API that allows businesses to add Sinch communications to their HubSpot Conversations Inbox. You'll be able to add all your SMS and MMS conversations to HubSpot and track everything in one place. "It's a testament to our focus on bringing the best communications tools to businesses using HubSpot," says Chris Thompson, VP, Ecosystems at Sinch. Learn more about our HubSpot integration: https://lnkd.in/emZkyydJ

✨ Last in March, we hosted another energizing Leadership Connect session with our people managers across India – this time led by our India MD, Nitin Singhal. The session brought together Sinch Leaders to align on our shared vision, exchange ideas on talent management, and explore innovative ways to lead in a changing world. We walked away with fresh insights, strong connections, and a renewed sense of purpose. 💡 #LeadershipConnect #WinTogether #Teamwork

“It’s not going to help my online shopping addiction, that is for sure.” - Bec Roberts, Head of Customer Success at Sinch The customer experience with RCS is almost too good. In fact, one of our customers, Picard Surgelés, has seen 42% higher engagement and 3x higher click-through rates since switching to RCS. Here's why RCS is making such a huge shift in the market: 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Brands can send images, video, audio, and other rich media. 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 - Customers can book appointments, place orders, make purchases, and talk to support— all without having to download an app. 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 - All senders are verified so customers know your messages are safe and trusted. 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 - Automation lets you set up pre-defined answers for common customer questions. Here's what Bec Roberts and our Chief Evangelist and Co-Founder, Robert Gerstmann, have to say about how RCS is changing the customer experience.

A Inteligência Artificial está redefinindo a forma como as instituições financeiras se comunicam, realizam transações e engajam clientes. Saiba como aplicar essa tecnologia de forma prática e eficiente!  

Rich messaging doesn't just look better—it drives customer engagement. Take it from Printemps. They needed a way to keep customers engaged, so they came to us for help. Now they use RCS and Rich SMS to send campaigns that convert. The results? 3x more redirects with RCS 3x higher read rate with RCS 78% response rate with Rich SMS It's been hugely successful, according to Sikou Diaby, CRM Manager at Printemps. “Thanks to a robust infrastructure, we are ready for the industrialization of our campaigns, thus maximizing engagement, conversion, and loyalty.”

Maybe you've heard of RCS. Maybe you know it's the future of texting. That it's more secure, more engaging, richer in features. But you're worried about adoption. "What if my customers' networks don't support RCS yet?" "What if their devices aren't compatible?" "What if the message doesn't get through?" Don't worry. We've thought about this... a lot. Our system automatically detects if your customer can receive RCS messages. If they can't? No sweat - we'll instantly route through SMS or WhatsApp instead. You get all the benefits of RCS where possible, with zero risk of messages failing to deliver. The future of messaging shouldn't be an either/or choice. With Sinch, it's both/and. Hear what our Engineering Manager, Velimir Karadzic, has to say on the subject 👇

What if you never had to leave your messaging app... Imagine if it was the control center of your life and shopping experiences. This is what Wojciech Wdowiak predicts for RCS in the coming 6-12 months. And he would know. He's the Senior Product Manager RCS here at Sinch. Imagine this... You get a text that your prescription is ready for pick up. But you're out of town. Without even leaving the messaging app, you can reschedule your pick up for later. You get a text from your grocery delivery service that your usual snack is sold out. Without even leaving the messaging app, you can swipe through alternatives and swap it out for something else. You get a text from your bank about a suspicious payment. Without even leaving the messaging app, you can check your most recent transactions to make sure nothing is fishy. This is the future of messaging.

Authenticity drives great partnerships. 🤝 Our collaboration with SWETI Marketing goes beyond just technical capabilities. It’s about shared values.

The FCC implemented new rules, effective 3/25/2025, to accelerate the vision of Next Generation 911 (NG911) for a more modern, resilient, accurate and efficient 911 system. Sinch has taken a major step toward achieving this vision by integrating Massachusetts' Location Validation Function (LVF) directly into our address validation process. The LVF is an important element of an NG9-1-1 system that validates civic location information against the authoritative GIS database information, designed to improve location accuracy, speed in an emergency, and is required to achieve NG i3 standards compliance. In addition, Sinch has deployed several Emergency Communications Centers (ECCs) with NG i3 capabilities including PIDF-LO and Real-Time-Text (RTT). The world of emergency response is evolving, and Sinch is at the forefront, implementing these critical advancements to connect people with help when they need it most, saving lives when every second counts. Sinch is a market leader in 911 services, built on top of a highly reliable nationwide network, carrying 40% of the country's Next Generation 911 traffic.

The best way to convert more customers is simple: conversations. Typically, messages from brands tend to feel super one-sided. The brand sends endless promotional messages, and all the customer can say in return is "STOP." But what if you could make those messages more interactive? You could send pictures and videos just like you were talking with a friend. They could respond and ask you questions. You could see exactly when they read your message, even if they don't respond. They could make purchases directly from messages, instead of having to click out to an app or website. This is what's possible with RCS: rich, personalized, interactive messages between you and your customers. Our Chief Evangelist & Co-Founder Robert Gerstmann, sat down with our Head of Marketing, ANZ, Kate Christopher, to talk all about why RCS is so exciting for the future of marketing. Here's what they had to say.