OBAYATY

The Lip Balm Powered by a vegan formula enriched with CBD extract, this balm provides optimal lip care—hydration and comfort, effortlessly delivered. From the universal neutral Soothing to the Enhancing and the Anti-Rouge, the bullet offers ease and precision of application. Offered in a sustainable refill uniquely compatible with OBAYATY’s iconic aluminium casing, the Lip Balm is a contemporary talisman to treasure indefinitely. The complete and considered range:
Soothing – Softens, soothes, and eliminates dryness for lasting comfort.
Anti-Rouge – Softens, soothes, and neutralizes redness for a balanced look.
Enhancing – Softens, soothes, and subtly intensifies natural lip colour while eliminating dryness.

Beauty Innovation For Men OBAYATY redefines male beauty. Grounded in deep insight into the needs, concerns, and desires of men—we explore unclaimed territory with impeccable products, high-performance formulas, and iconic design.

The Eye Booster This lightweight, tinted eye serum blends seamlessly and brightens the eye area—reducing dark circles and signs of fatigue instantly while delivering nourishing active ingredients. The engineered metal applicator is cooling and refreshes on contact. Caffeine and niacinamide reduce puffiness, smooth, and restore. Hydrating ingredients strengthen the skin barrier, keeping the under-eye area firm and revitalized. Encased in a refillable aluminium case designed to last indefinitely.

Rethink – Reload – Respect Our commitments drive performance and shape long-term success. We believe truly desirable products must be consciously made. OBAYATY has reimagined the refill system—minimising waste, maximising mobility, and shaping a future where luxury and responsibility coexist. Every detail is intentional: eco pumps, no-metal springs, mono-material refills for effortless recycling. A system designed for longevity, engineered for performance. Beyond packaging, our formulations meet ECHA standards and follow an extended blacklist—crafted with the same precision and intention as the materials that house them. Innovation drives us. Sustainability shapes us.

The Retouch Stick Uniquely developed for men—an essential companion on the go. A precision concealer designed to instantly cover blemishes, dark circles, and redness, delivering a smooth and even complexion. Easy to use. Impossible to fail. Infused with active ingredients that soothe irritation and support skin recovery over time, making it ideal for blemish-prone and reactive skin. The hexagon-shaped aluminium case is refillable.

A World in Which All Can Express Themselves We believe self-expression is the currency of well-being. There’s a certain magic that happens when you feel like the best version of yourself. With curiosity, we explore, invite, and guide you to a world of everyday alchemy—invoking desire through expertly designed, innovative products and ideas.

OBAYATY in Odalisque Magazine "Obayaty redefines men’s beauty with its blend of innovation, design, and sustainability. For those who appreciate thoughtfully crafted products that elevate everyday routines, Obayaty is a game-changer." Read the full article here.

The Face Booster Where nourishing skincare meets light coverage—delivering an instant, fresh look. Perfect for everyday use. Effortless to apply. Uniquely developed for men. Blends seamlessly without settling into beard or stubble. Encased in an aluminium shell with a distinct grooved texture and satisfying closure—designed to be a totem. Refillable. Indefinitely renewable.

OBAYATY has opened its first pop-up store. The juxtaposition of elements that has become a trademark of the brand runs through the stripped-back interior and industrial design. Crowned by a unique vanity table symbolizing the merge between masculinity and femininity by artist Simon Skinner, crafted from curly birch with custom-cast metal detailing. Accompanied by a large screen featuring a short film capturing two motocross drivers in a poetic ballet by director Teitur Ardal. "OBAYATY thrives at the intersection of beauty, luxury, and well-being," says founder Pontus Frankenstein. "When we got the opportunity to introduce our brand in Stockholm, it perfectly aligned with our ambition to start a dialogue about male beauty with a conscious audience." Open Dec 9th to Dec 28th at Master Samuelsgatan 6, Stockholm. Photographed by Mikael Olsson.

OBAYATY's Eye Booster in GQ's Grooming Awards 2024 "Looking better means feeling better. Grooming is an art, ritualistic: a way to practise genuine self-care without wishing to the cosmos or being told to swim in a public pond at 5am. And the greater the product, the glowier the effect. That’s why GQ’s embarked upon a wellbeing odyssey to find the best grooming drops on the planet, from daily essentials to sporadic treatments, pinning a well-earned medal to each as part of our annual Grooming Awards. Your prime starts now." Read full article here.