H&M Group

COS unveils debut fragrance collection. Crafted in Grasse, France - the historic centre of haute parfumerie - COS Perfumery reflects a commitment to modern design, craftsmanship and enduring style. The Eau de Parfum collection features four exclusive scents, available in 100ml bottles, 15ml travel-size editions that fit in a leather holder and a discovery set for fragrance layering. Four candles complement the range, each infused with an evocative and carefully balanced aroma. COS Perfumery is available now in stores and online. Read more: https://lnkd.in/eHVVy_Hu #HMGroup #COS #Fragrance

Real progress comes from openness. We recently welcomed media to Stockholm to show how we design our products and share our latest sustainability results. Journalists explored our design ateliers, attended panel discussions with experts from H&M Foundation, Världsnaturfonden WWF / WWF Sweden, Global Fashion Agenda, Syre and Sellpy, and heard directly from our sustainability experts about the progress we made in 2024. Highlights? 89% of our materials are recycled or sustainably sourced, we've reduced emissions by 41% (scope 1 and 2) and resale is thriving in 26 markets globally. Read more in @H&M Group’s annual and sustainability report https://lnkd.in/er-aMYAt #HMGroup #Transparency #Progress

COS returned to the runway to present the Spring Summer 2025 collection — this time in Athens, Greece. The event was hosted at the cavernous Dionyssomarble Quarry, which upholds a rich legacy in marble, the same variety once used by the ancient Greeks to sculpt the Parthenon and the Erechtheion on the Acropolis. The marble walls created a striking contrast to the collection's clean minimalism and sculptural lines. Models elegantly descended a steel staircase, looping in and out of the cave, showcasing 35 looks. Read more and watch the runway show: https://lnkd.in/d9fF6Mst #COS #HMGroup #SS25 #Fashion #Runway

Jonathan Saunders appointed as Chief Creative Officer at & Other Stories. “Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase”, says Lina Söderqvist, Managing Director, & Other Stories. As Chief Creative Officer, Jonathan will lead & Other Stories’ overall creative direction, shaping how the brand evolves and expresses itself across all touchpoints. “I am excited to be working with & Other Stories and H&M Group on this new chapter for the brand. I think that thoughtful, expressive design that is also accessible, is powerful in this fast-evolving industry.” Read more: https://lnkd.in/dnPmtsRa Photo credit: Quentin Belt

More recycled materials in our products, lower use of fresh water in our supply, less plastics in our packaging and being on track to reduce our greenhouse gas emissions to achieve net-zero are just some of the highlights from our sustainability progress report published today. "Every step we take towards sustainability strengthens our business. From decarbonising our supply chain to increasing the use of recycled materials, we are embedding change where it matters most. Progress is ongoing, and we remain committed to driving solutions at scale," comments Leyla Ertur, Sustainability Director at H&M Group. Read all about our achievements, our focus for the coming year and the challenges we face https://lnkd.in/euanajgT #Sustainability #HMGroup #GreenhouseGasEmissions #Materials #Water

From H&M’s spectacular Autumn/Winter collection starring Charli xcx and the 20th anniversary of our iconic designer collaborations, to ARKET entering three new markets and even more investments in new materials and production methods – in 2024, we achieved many milestones to be proud of, on our journey to liberate fashion for the many.     H&M Group's annual and sustainability report 2024, the most comprehensive source of information about our business, is launched today.     Read more and explore all highlights and initiatives here: https://lnkd.in/egu8FUbK.      #HMGroup #AnnualReport #Sustainability

What career advice does Eliana Masgalos, Campaign Design Lead at H&M, have for designers first starting out? “Stay inspired, be curious, ask questions. Be persistent and know where you want to go. Above all, always be kind. It is a tough industry, but you can go far by being kind”, said Eliana on the latest episode of the Behind the Seams podcast. Known for her collaborative approach and uniting design with visual storytelling, Eliana shares her career journey — spanning creative direction, product development, trend forecasting and leading some of H&M’s most iconic collections. She also gives a behind-the-scenes look into the design process, as well as her daily creative rituals and trends to watch for in 2026. Eliana is in conversation with Nina Briance, the Founder and CEO of CULT MIA, one of the companies backed by H&M Group Ventures and home to fashion’s most exciting independent designers. Listen to the podcast here: https://lnkd.in/dVJzn8FW #HMGroup #HM #CultMia #BehindTheSeams #Creativity #Fashion #Design

What happens behind the scenes at our ateliers and studios? Recently, we opened our doors to journalists from Greece, Poland, Romania and Türkiye for an inside look. Discussions ranged from our fashion heritage and how we design today to the work we do around sustainability. Transparency matters. By welcoming key voices, we build open conversations, share knowledge and show our progress in real time. #HMGroup #StakeholderEngagement #Design #Transparency

From textiles that generate electricity to breakthrough recycling solutions, meet the 20 finalists in H&M Foundation’s Global Change Awards 2025. Boundary pushing ideas and innovations like these are needed to transform our industry. Exciting to see how they will shape the future. #HM #HMFoundation #GlobalChangeAwards #Innovation

At H&M Group, we want to unlock the positive, life-changing power of fashion for everyone. This International Women's Day, we celebrate the inspiring women across our organisation who are on this mission with us.   From different corners of the globe, meet Astrid Winkler, Donna Dozier Gordon, Kadidia Sanou and Sai Sindhura as they share how they feel empowered to express themselves through fashion.   #HMGroup #InternationalWomensDay #IWD #IWD2025