MTN Rwanda

In solidarity with the Government of Rwanda and the rest of the world, MTN Rwanda joins in commemorating, for the 31st time, the 1994 Genocide against the Tutsi. We honor the memory of the lives lost and reaffirm our commitment to a future where unity, compassion, and resilience guide us all toward a Rwanda where everyone thrives. Remember – Unite – Renew #Kwibuka31

When Youth Culture Meets Creative Strategy 👏🏽📱 Let me just say it, MTN Rwanda’s Gwamon' campaign is easily one of the best creative rollouts I have seen in a while. And not just for the visuals or the vibe, but because of how it taps straight into youth culture. If you are in Rwanda and you are young (or just in tune), then you already know: "Gwamo" is not just a word. It is a whole language on its own. It’s the kind of slang that shifts depending on who’s using it and how. 📍 You can tell your boy "ndi home, gwamo" — which means pull up. 📲 You drop your boy’s crush IG in the group chat like "gwamo bro" — meaning slide in the DMs. 📄 You send a friend a job post like "bro, hano wagwamo" — as in you’d fit, apply already. 🚀 Someone shares an opportunity and you hit them with "takaramo, gwamo." It is real, it is current, and it is exactly how people talk. So when MTN flipped it to Gwamon', it just made sense. 🔥 They did not force a concept. They picked a slang that already lives in the streets, the chats, the everyday convos, and they made it theirs. That is smart branding. 🟡 The Gwamon' logo? Bold, minimal, and clean. The yellow hits, the curves are playful, and it just works on anything — from TVCs to memes to UGC. You can literally picture it as a sticker on someone’s phone case. 🎶 Instead of giving us a corporate jingle, they gave us a banger. Kivumbi King and Bwiza delivered a real track with a beat built for reels, dance challenges, and actual streaming. That "Ngwemon' cyangwa ntakaremo..." chorus? You hear it once and it’s stuck in your head. And it pushes the product without sounding like an ad. That’s intentional. That’s clever. 📺 Then came the TVCs. And they did not miss. The ads with Papa Sava? Hilarious 😂 but also strategic. Each one plays off the many meanings of "gwamo" — from Monday morning chaos to studio bars to trending content like Ashton Hall’s viral routines. They could have just shot a regular promo. But instead, they gave us entertainment, humor, and crazy relevance. They even stayed agile by jumping on TikTok trends at the right time. That is not just creative. That is plugged-in marketing. They did not just promote a data package. They created a movement 🌀 backed it with storytelling, plugged into youth culture, and made sure every part of it, from the music to the memes felt authentic. So kudos to MTN Rwanda, the marketers, creatives, agencies and everyone behind the strategy and execution 🙌🏽 Y’all didn’t just market a product. You gave us something to vibe with. #Gwamon #Marketing #Branding #CreativeStrategy #MTNRwanda #YouthCulture #CreativeCampaigns #Design #AdvertisingThatConnects

📶 MTN 4G+ EVERYWHERE YOU GO! We have expanded our network across different provinces in Rwanda! 🗺️ Still on 3G? Now’s the time to upgrade! Swap to #MTN4G+ and enjoy faster, more reliable, and seamless Internet. Wherever you are, #MTN4G+ is here for you! 🥳

📢Mark Your Calendars🗓️ What Digital Milestones defined Rwanda during NST1? What's the vision for our digital future? "The Road to NST2", a 7-episode docuseries, premieres this Monday 24 March exclusively on YouTube. Set your reminders: https://lnkd.in/dH_63XgA #TheRoadToNST2

🚨 IMPORTANT UPDATE 🔔 The NOC contact number has been changed to a new hotline: 3050. 📳 #WhatAreWeDoingToday

Great Gwamon campaign by MTN Rwanda... great choice of character, straight to the point, funny and memorable

📢Mark Your Calendars🗓️ What Digital Milestones defined Rwanda during NST1? What's the vision for our digital future? "The Road to NST2", a 7-episode docuseries, premieres this Monday 24 March exclusively on YouTube. Set your reminders: https://lnkd.in/dH_63XgA #TheRoadToNST2

Meet the incredible women leading the connections at MTN Rwanda 😉—breaking barriers, driving change, and shaping the future. Let’s bring back #WomanCrushWednesday, shall we? Tag your #WomanCrush at your workplace below! 👇#DoingGoodTogether

📣Tender Notice: MTN Rwanda invites qualified bidders to submit proposals to provide a Mobile Number Portability Administration Service for Rwanda. For more details, please visit our website: https://lnkd.in/dKaafYmn Deadline: 4th April.

🚨 Important Update! 🚨 For all Fixed Data queries—Fiber To The Home (FTTH), Home Internet connections, and more— please note that the NOC short code has changed from 3121 to a new toll-free number: 30500 📞✅.