It’s a common challenge, but modern research methods can unlock new possibilities. Demonstrate the clear benefits—faster results, better accuracy, and smarter insights. Introduce simple tools and offer hands-on training. Create a culture where learning is ongoing and celebrate progress. Change is tough, but with the right support, even the most reluctant team members can thrive in a modern, data-driven world.

Research methods aren't modern but modified. These modifications are in the medium of execution, not principles. Agree with them on the principles, and show how new platforms make the work easier, faster, and more efficient. Do an A/B test with them. For example, if someone believes in the good old hard-copy questionnaire shared in a park, let them do it. Adapt the questionnaire to an online survey tool and distribute it. You should be able to prove value while retaining core principles.

Lead by Example: Demonstrate the effectiveness of modern methods through successful projects. Peer-to-Peer Learning: Encourage knowledge sharing and collaboration among team members. Pilot Projects: Implement small-scale pilot projects to showcase the benefits of new methods. Celebrate Successes: Acknowledge and reward the successful adoption of new research methods. Continuous Improvement: Regularly review and refine research processes to stay up-to-date. Foster a Culture of Learning: Encourage continuous learning and development within the team.