--> 𝗔𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘁𝗵𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 promptly to show understanding. --> Organize a 𝘁𝗲𝗮𝗺 𝗿𝗲𝘃𝗶𝗲𝘄 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 to analyze requested changes and identify alignment with campaign goals. --> 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 by discussing specifics with the client to avoid ambiguity. --> Reassess strategies to integrate changes while preserving the campaign’s integrity. --> Propose 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 where possible, ensuring the revised approach is effective. --> 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 transparently, and deliver adjustments on time.

Client feedback is a critical component of SEM campaign success, even when it calls for significant changes. I approach this with a structured process: 1. Active Listening: I start by thoroughly understanding the feedback to align with the client’s revised goals and objectives. 2. Feasibility Analysis: The proposed changes are evaluated for their impact on key metrics, budget, and timelines, using performance data as a guide. 3. Educating the Client: If the requested changes deviate from proven strategies, I provide data-driven insights to help the client understand potential trade-offs. 4. Strategic Implementation: Changes are phased in and tested to ensure they positively influence performance without risking disruptions.

I like the "Yes, and..." approach more than an immediate but. "Yes, we can make those changes and you can choose which other items can be delayed or removed because we're all prioritizing this"

Muchas veces tienen sentido, pero otras muchas veces te piden que cambies cosas que funcionan solo por el hecho de estar haciendo algo. Ahí nuestro rol es educar. Si no se puede, que pase el que sigue! Arruiné muchos resultados con clientes por hacerles caso cuando lo mejor era seguir en la dirección planteada. Ojo, también muchas veces gracias a comentarios de los clientes pude abrir los ojos y girar el rumbo hacia donde debería ir. Por eso es clave evaluar cada caso.

Navigating client feedback that demands ad campaign changes involves a structured approach to ensure alignment with their vision while maintaining campaign effectiveness. It will involve understanding, evaluating, proposing solutions and communicating feedback