Trends come and go, but your brand’s voice should remain steady and authentic. If a viral challenge doesn't align with your brand’s tone or values, it's perfectly okay to opt out. In fact, audiences value authenticity and can often spot when something feels forced. That said, if you do decide to participate, the key is to adapt the challenge in a way that reflects your brand’s unique personality and values. It’s all about finding a balance between staying relevant and true to your identity.

Super easy: You don't. Pick the trends, moments, and people that naturally align with your brand's tone of voice. Forcing anything inauthentic will reek of BS and will actively do more harm to your brand than skipping it. Your brand doesn't need to be everywhere, always, at all times. In fact, it's better if it's not. Pick the right time for the right audience. It'll work out much better that way.

If your brand voice clashes with a viral challenge, I’d suggest taking a step back and assessing if participating aligns with your values. If it does, consider adapting the challenge in a way that still feels authentic to your brand’s voice. If not, focus on creating your own unique content that reflects your brand’s true identity, while staying relevant.

When your brand voice clashes with a viral social media challenge, it’s essential to remain authentic while staying relevant. Start by evaluating whether the challenge aligns with your brand’s values and audience expectations. If it does, find creative ways to participate that reflect your unique voice, adapting the trend without compromising your identity. If it doesn’t align, address the challenge indirectly by engaging your audience with alternative, on-brand content that leverages the momentum of the trend. Staying true to your brand while recognizing the social moment can keep your audience engaged without losing credibility.

When a viral challenge doesn’t align with my brand voice, I’d take a step back to evaluate whether there’s a creative way to participate without compromising our identity. If it’s a hard no, I’d lean into alternative content that resonates with our audience while staying true to our values. Transparency is key—I’d use it as an opportunity to communicate what we stand for and why we’re skipping this trend. Engaging with our community by encouraging discussions or creating content that aligns with the spirit of the challenge but fits our voice can keep us relevant without compromising integrity.