Qual é a sua estrutura do Golden Circle?

Imagine your company as a journey. The "why" is your North Star, the reason you embark on this journey. It's the deep-rooted belief that guides every decision, such as improving healthcare accessibility. The "how" is your unique path, the innovative approaches you take to fulfill your mission. For instance, you might utilize telemedicine and AI-driven diagnostics. Lastly, the "what" is the destination—the tangible products and services you offer, like virtual doctor consultations and health monitoring apps. This Golden Circle framework ensures alignment between your purpose, methods, and outcomes, driving meaningful impact in healthcare accessibility.

The Golden Circle Framework is simple. Answer 3 easy peasy questions about your business. -Why do you do what you do? -How do you do this? - What do you do? Boshhhh

Minha estrutura do Golden Circle começa com o "porquê", definindo a missão e o propósito, seguido pelo "como", os processos e abordagens únicas, e finaliza com o "o quê", os produtos ou serviços oferecidos. "Comece Pelo Porquê" de Simon Sinek inspira a explorar a importância de liderar com propósito.

🌟 So, the Golden Circle is like a magical map for awesome communication! 🗺️ 🔹 Why: This is your big, bold "why" – your purpose and passion! It's what gets you out of bed in the morning and keeps you going. 🚀 🔹 How: These are your secret sauce techniques and strategies – how you make your dreams happen! 🎨 🔹 What: This is the cool stuff you actually do, the end result of all your passion and hard work! 🎉 Remember, start with your "why" to captivate hearts, then move to "how" to showcase your magic, and finish with "what" to dazzle everyone with your awesomeness! ✨

The Golden Circle framework emphasizes starting with "Why" – your purpose or cause. For example, a tech startup's "Why" might be to make technology accessible to everyone. Their "How" could involve creating user-friendly, affordable devices, distinguishing them from competitors. The "What" would be the actual products, like smartphones and laptops. This approach helps businesses resonate more deeply with customers, inspiring loyalty and engagement by connecting on a shared belief or value system.

The Golden Circle framework is important for several reasons: Clarity: It helps define your organization's core purpose, values, and beliefs (WHY). Differentiation: It clarifies what makes your organization unique (WHY & HOW). Connection: It fosters emotional connections with audiences by focusing on WHY you do what you do. Inspiration: A clear WHY can motivate employees and inspire customer loyalty. Communication: It provides a structure for clear and impactful communication (WHY, HOW, WHAT).

The Golden Circle framework is crucial as it enables seamless alignment between your creative strategy and your audience's psyche. Commencing with your core belief, you evoke inspiration and forge profound connections with your audience, cultivating a fervent following. Articulating your distinctive approach showcases your authority and proficiency, instilling confidence in your audience about your problem-solving capabilities. Finally, defining your tangible offerings ensures clear and impactful communication of your value proposition, fostering audience comprehension and engagement. This framework serves as a guiding light, empowering you to resonate deeply with your audience and drive meaningful engagement.

he Golden Circle framework is crucial as it flips the traditional marketing approach, focusing first on the purpose (Why) before detailing the process (How) and the product (What). This method taps into the audience's emotional side, fostering a deeper connection and loyalty. For instance, Apple's "Think Different" campaign exemplifies this by not just selling computers but promoting innovation and challenging the status quo, resonating with consumers' aspirations. By articulating a clear Why, companies like Apple not only communicate what they make but, more importantly, what they stand for, creating a strong, loyal community around their brand.

Dig Deep for Your "Why": This isn't about making money. What gets you out of bed excited? What change do you want to see in the world? Channel your inner superhero! The "How" of Your Awesomeness: What makes you special? Do you solve problems in a unique way? Have an unmatched work ethic? This is where you show off your skills. "What" You Actually Do: This is the easiest part! Is it a product, a service, a cause? Now's the time for the practical details.

Consider a company selling smartphones: Typical Approach: "We make smartphones with advanced features (what) using cutting-edge technology (how), so you can stay connected and productive (why)." Golden Circle Approach: "We believe in empowering individuals to stay connected and productive (why) through intuitive and innovative smartphone technology (how), resulting in devices that enhance your daily life (what)." Starting with the "why" communicates the company's purpose, resonating emotionally with consumers and fostering loyalty. This approach illustrates the importance of aligning communication with audience motivations and emotions.

The Golden Circle framework operates on the principle of communicating from the inside out, starting with the 'Why'—the purpose or belief that inspires you. By beginning with 'Why', you connect with the audience on an emotional level, which is more effective in driving behavior than just presenting facts or features. For example, when a fitness brand communicates its belief in empowering individuals to lead healthier lives before mentioning its products, it resonates more deeply with potential customers. This method not only differentiates the brand but also builds a community of users who share the same values, making the 'How' and 'What' aspects of the communication more compelling and relatable.

WHY is important. Ask yourself why people should choose you, your product and your brand, and ask yourself why are you doing this business? Make that your USP and instigate that everywhere. It needs to stick with people.

Dig deep: Uncover your "WHY" by asking why your creative project exists. What cause are you championing? What problem are you solving emotionally? Craft your "HOW": Define your unique creative approach. What sets your style or process apart? How does it bring your WHY to life? Showcase your "WHAT": This is your creative output, the final product or service. But remember, it's the "WHY" and "HOW" that make it truly compelling. Be genuine: Don't force a purpose or process. Authenticity shines through and resonates with audiences. Specificity is key: Avoid generic statements. Clearly define your purpose and unique approach to grab attention. Live your WHY: Let your purpose infuse everything you create.

To apply the Golden Circle in your creative strategy, start by deeply understanding your 'Why'—your mission and the reason your brand exists beyond making money. This could be to inspire creativity, to innovate, or to solve a specific problem. Next, define your 'How'—the unique approach or processes that set you apart from competitors. This might involve unique design principles, customer service excellence, or innovative technology. Finally, clarify your 'What'—the products or services you offer.