BLIK

Krzysztof Ziewiec leads the way at #EMMA 2025 🎨 What does effectiveness in marketing really mean today? Is it just about reach and results? Or is it also about clarity of strategy, boldness of execution, and ideas that quietly hit the mark? This year, Krzysztof Ziewiec, Director of Marketing and PR at BLIK, steps into the role of Chair of the Jury for the second edition of the Effective Media & Marketing Awards (EMMA) Media Marketing Polska (MMP) – a competition that celebrates campaigns which are not necessarily the biggest or the loudest, but the ones that truly make a difference. On June 4-5, the jury will come together to select the most effective and inspiring projects across 27 categories, grouped into three key areas: Channel Excellence, Brand Activation, and Purpose and Impact. Submissions are open until May 8 – good luck to all participants! 🤞 #marketing #awards #MMP

We're looking forward to celebrate this double anniversary – 10 years of #BLIK and the 10th edition of Impact CEE! As a Strategic Partner of this years' conference, we’re looking forward to engaging conversations about the future of finance, innovation, and digital solutions. See you in the BLIK Zone in Poznań! 👋

#BLIK with a title „Fintech of a year 2024” Expo Invest Cuffs 🌟 We went to Kraków to the conference… and came back with the Fintech of the Year title from Invest Cuffs! The awards were granted based on votes from the investor community, who cast over 168,000 votes this year alone. Thank you for the recognition. Congratulations to all of the winners and nominees! 👏 #fintech #winners #contest

Magdalena Kubisa on what really drives #ecommerce growth in 2025 🛒🌐 What makes customers buy more – and keep coming back? During the recent E-COMMERCE CHALLENGE, Magdalena Kubisa, Director of Business Development at BLIK, shared her insights into the payment strategies shaping the future of digital commerce. In her keynote, she explored how subscription models and recurring payments are transforming occasional buyers into loyal customers, why BNPL is entering its 2.0 phase, and which payment trends are worth watching – not just for the sake of innovation, but for tangible business impact. #growth #payments #BNPL

Era of #BLIK at Best Brands Poland Insights Meetup 🗣️ What drives strong brand performance in today’s dynamic market? That was the main question during the #BestBrandsInsightsMeetup – a great opportunity to exchange ideas, data, and marketing perspectives. Krzysztof Ziewiec, Director of Marketing and PR at BLIK, together with Adam Miecznikowski, presented the story behind the era of BLIK – a decade of innovation that transformed the way people in Poland pay. Their session highlighted how technology, simplicity, and deep consumer understanding – supported by bold, creative communication – can turn a local solution into a brand standard. Thank you Best Brands Poland and Group One for the invitation and the opportunity to share the fascinating story of BLIK. We're glad the presentation was so well received and 72.7% of participants gave it the highest rating. Krzysztof Ziewiec also took part in the final panel discussion hosted by Dorota N. Haller (she/her), alongside Ewa Soroka and Arkadiusz Krokowski. The panellists explored how to build relevant brands in a world full of contrasts and how to keep relationships with customers while staying profitable. The conversation touched on the importance of maintaining a brand’s independence and its unique character, the role of consistency and long-term thinking in brand communication, and the need to stay true to customer insight, rather than chasing short-term gains. Thanks to all of the participants for a valuable discussion! Read more here: https://lnkd.in/eCVG59P5 #marketing #communication #innovation

#BLIK available in Montonio’s payment platform 🛒 Montonio, the Estonian fintech known for its e-commerce payment solutions, has expanded its platform with BLIK. As a result, merchants can now activate the leading Polish online payment method directly in their settings – fast and seamlessly. #payments #ecommerce

#BLIK outpaces Europe’s mobile payment systems – and keeps growing 📊 Most mobile payment innovations emerged during the smartphone boom between 2012 and 2017, and that’s exactly when BLIK was born. A new report by EY Polska – “10 Years of BLIK” shows just how far it has come since then. In 2023, BLIK recorded over 1.7 bn transactions, making it Europe’s most-used mobile payment system. In 2024, that number reached an impressive 2.4 bn. In comparison, only the Dutch solution managed to exceed 1 bn transactions. Unlike Nordic systems, where P2P transfers dominate (50-60%), BLIK stands out with its strong role in e-commerce, handling over 50% of all online transactions in Poland in 2023. These numbers show how mobile payments continue to evolve – shaped by local habits, market needs, and user preferences. Read more here: https://lnkd.in/dtzAbq3N #EY #payments #Europe

What’s powering the next wave of #ecommerce growth? 🔍 In just a few days, during the E-COMMERCE CHALLENGE, our expert Magdalena Kubisa will share what’s really driving customer loyalty and conversion in 2025. From smart payment strategies to the future of BNPL and subscription models – this session is one to watch. Curious? Check the agenda here: https://lnkd.in/dJy2ktRS #payments #digitalcommerce #BNPL #loyalty

EY Polska Report and the economic impact of #BLIK 📈 BLIK's economic influence goes far beyond simplifying payments. It shapes Poland's thriving e-commerce sector and contributes to broader national growth. The EY report, “10 Years of BLIK,” not only offers compelling data, but also analysis which shows how important BLIK is to the economy. In a broad perspective, Polish e-commerce is cutting retail costs and by 2023 enabled saving around PLN 2.8 bn (596.4 m EUR). However, this landscape is powered by technological innovation and solutions like BLIK, which contributes in 0.74% and PLN 1.3 bn (276.9 m EUR) saving. What is more, approximately 45% of BLIK's savings are unique to its existence, highlighting its essential role in driving down online shopping costs in Poland. Beyond cost optimization, BLIK also empowers Polish entrepreneurs, stimulating innovation and enhancing competitiveness. Read more about the BLIK’s impact here: https://lnkd.in/dtzAbq3N #economy #report #ecommerce

#Polish innovation takes the spotlight in Brussels 🗺️ Today marks the international launch of the Sukces Pisany Szminką x We Did It In Poland campaign which shows the strength of Polish innovation on the global stage. The campaign was inaugurated during the “Competitiveness & Security Business Summit 2025” in Brussels, held under the official patronage of Polish presidency of the Council of the European Union. Alongside the campaign, an interactive exhibition was opened and presented technologies and achievements made in Poland. The event was also attended by Dariusz Mazurkiewicz, CEO of BLIK, and Monika Król, Vice President of BLIK, as BLIK was one of the featured solutions. Thank you Olga Kozierowska for the invitation! #Poland #innovations #technology #security