The Attention Seeker

Sometimes you can do it yourself.

I left my meeting unclear

How to not feel out of place.

Starting a new job's exciting, But joining TAS... it's been something else entirely. I'm just under a month in, But already I can see how special this place is. Beyond just being content creators, They all about telling stories with purpose here. There’s a real culture of understanding the “why” behind every project, Of ensuring every video means something, And doesn't just exist to capture attention. For me as a video editor, That means I'm constantly being pushed to experiment And break through creative boundaries. This often means failing - sometimes, pretty hard. But here, it’s all just part of the process. The team embraces new ideas, Encourages bold choices, And fosters an environment where growth is just as important as the final product. That mindset, combined with a team that genuinely supports one another, Has been such a breath of fresh air for me. Because creativity thrives best under the right conditions - At TAS, I’ve found exactly what my creative side's needed! ~ Note from Antonio

Friendly chats are good.

Learn each persons role.

Don’t doubt the importance of goals.

Give credit.

Don’t be shy.

Chaos packaging confuses, shocks, or amuses. Here's how to use it: ✔️ 𝗕𝗿𝗲𝗮𝗸 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗻𝗼𝗿𝗺𝘀 (𝗯𝘂𝘁 𝗸𝗲𝗲𝗽 𝗶𝘁 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹). Would your hand cream be more fun in a honey bear squeeze bottle? Would instant coffee stand out in a motor oil tin? Just keep usability in mind—if it frustrates consumers, the novelty wears off fast. We also don’t need more products that end up in the landfill – unnecessary waste? Ew. ✔️ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀 (𝗻𝗼, 𝗻𝗼𝘁 𝘁𝗵𝗮𝘁 𝗯𝗮𝗱 𝗼𝗻𝗲𝘀, 𝘆𝗼𝘂 𝗳𝗿𝗲𝗮𝗸). Tap into nostalgia (e.g., putting vitamins in a candy box) or subversion (e.g., selling luxury perfume in a plastic soda bottle). Create moments of "aha!" that turn consumer confusion into delight. ✔️ 𝗨𝘀𝗲 𝗶𝘁 𝗮𝘀 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘆. Not every product needs chaotic packaging permanently. Limited drops create scarcity and make products more collectible. If the design resonates, you can bring elements of it into your core packaging without going full absurd. Chaos packaging is a cultural commentary on the state of branding today. It challenges the rigid rules of packaging design, breaks through the sea of sameness, and reminds us that everyday objects can spark joy and curiosity. For brands, it’s a strategic tool to capture attention, drive conversation, and connect with consumers on an emotional level. After all, in a world where packaging is often overlooked, sometimes the best way to be noticed is to be completely unexpected. -- By Sophie Randell 𝘓𝘪𝘬𝘦 𝘵𝘩𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘭𝘦? 𝘚𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦 𝘵𝘰 𝘠𝘰𝘶𝘳 𝘈𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘗𝘭𝘦𝘢𝘴𝘦 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘍𝘙𝘌𝘌 𝘥𝘢𝘪𝘭𝘺 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘥𝘷𝘪𝘤𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘢𝘨𝘦𝘯𝘤𝘺 𝘸𝘪𝘵𝘩 𝟤.𝟥 𝘮𝘪𝘭𝘭𝘪𝘰𝘯+ 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴—𝘥𝘦𝘭𝘪𝘦𝘷𝘦𝘳𝘦𝘥 𝘥𝘪𝘳𝘦𝘤𝘵 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘪𝘯𝘣𝘰𝘹.