SwayTech

We’re excited to be supporting Electrify Aotearoa - New Zealand’s biggest celebration of women founders! At SwayTech, we believe in powering up innovation and supporting incredible entrepreneurs, so partnering with the Ministry of Awesome for this event feels like a perfect match. Over two days in Wellington (24 - 25 June), more than 500 founders, investors, and startup champions will come together for inspiring talks, hands-on workshops, and some seriously game-changing connections. We can’t wait to see the sparks fly and to cheer on the amazing women leading the way in tech and startups. Want to be part of the energy? Grab your ticket now at https://lnkd.in/gmRnv_t! #ElectrifyAotearoa #MinistryOfAwesome #WomenInTech #Startups #SwayTech

Congrats to all 2025 NZ Hi-Tech Awards finalists! 🎉 We're thrilled to have run the events & celebrate Kiwi Tech's talent. Special shoutout to finalist and client Ministry of Awesome. Excited to see the industry's future! View the full finalist list here: https://lnkd.in/gzqEgwj9 #HTANZ #Swaytech Bob Pinchin Angela Murphy Alex Thorpe (she/her)

And we love being part of this awesome event and working with the great team at Ministry of Awesome

🙌 Congratulations to the StretchSense Team on the successful launch of the Reality XR Train Glove - the groundbreaking product set to revolutionise immersive training. We know you've worked tirelessly to bring this innovation to life, combining your world-leading sensor technology with smart design, and we're thrilled to have played a part helping you bring it to market. What an incredible achievement, we can’t wait to see the impact the Reality Glove will have on the future of XR training 🚀. #StretchSense #RealityGlove #XRTraining #Innovation #ProudPartnerMoment

Over many years we have worked with a huge number of awesome, ambitious Kiwi tech companies, supporting their marketing efforts.    In the many conversations we have had with clients and prospects in recent times we've come to realise and appreciate that one cap doesn't fit all in regard to their marketing needs. Many companies require exceptional executional and delivery support at speed whilst some want strategic marketing guidance/advice.   Now is the time to double down on our findings. So, we are spinning out the strategic marketing services offering into a new business called Flux which will be owned and ably run by Michael Friedberg. Flux will focus exclusively on strategic marketing leadership and growth and will be a separate business to SwayTech. SwayTech has supported an incredible number of Kiwi tech companies over many years. Working with fast growing Start-ups through to some of NZ’s largest tech companies, we have delivered impactful marketing expertise to help them grow and thrive internationally. Our passion to support these companies is part of our desire and drive  to elevate tech to be NZ’s #1 exporter. Moving forward, we will be accelerating our efforts to deliver the top quality marketing support for our many clients and support the growth of the Kiwi tech ecosystem with our involvement with the  NZ Hi-Tech Awards, assisting companies who are looking to raise capital and providing business advisory services to growing tech companies. While SwayTech and Flux will operate as separate businesses, we will work closely together and are closely aligned in our common goal: Supporting the success of ambitious Kiwi Technology companies. If you’d like to learn more about how SwayTech can help with your marketing requirements, drop me a line, always happy to chat.

🎅 Ho, ho, hold everything! 🎄 SwayTech is powering down from 20th December to 8th January. After a year of deep dives, big strides, and the occasional plot twist, we're off to recharge!! A massive thank you to our incredible clients and partner network - you made this year absolutely legendary. Here's to the wins, the lessons, and gearing up to thrive in '25! See you in the new year.  Until then..... let's do a little dance, make a little Tech, get down tonight! 🥳 Safe and Happy Christmas from all of us at SwayTech. Michael Friedberg Bob Pinchin Caroline Herrick

"Are we there yet?" - Our latest Sway-spiration Newsletter's wraps up the year with impact, resources, and insights to help you #thrivein2025! If you're not a subscriber, you can read the newsletter here: 👉 https://lnkd.in/gNNir-KH Here's to a fantastic finish as we close out for the holidays 🎉 #TechGrowth #SwayingWithStrangers Michael Friedberg Caroline Herrick Bob Pinchin

We loved hosting the fractional meet-up Christmas Hui last night. While it's been a big year, with lots of challenges, this team is still telling stories of awesome clients and amazing outcomes. The office was filled with laughter, energy and ideas of how to deliver impact in 2025 So from SwayTech to all the fractional leaders out there - we wish you a season filled with collaboration, strategy, and just the right balance of fun and focus. And to bring us home we used a fraction of ChatGPT to come up with a "dad" joke..... "Why did the fractional leader win 'Most Festive' at the Christmas party? Because even though they're fractional, they always bring their whole self—and a little extra sparkle!" #fractionalnz #leadership #newwaysofworking Gabrielle Pritchard 👋 Ross Stanley Laia Sastre Karen Short Bryan Teng Ralph Shale Shona Grundy Ren Saguil Brendan S. McEnroe Melissa Firth Michael Friedberg

Spotlighting this Kiwi Tech success! A record raise by Grw AI - the largest pre-seed funding in NZ history! Heading straight to US in sunny San Fran, this is the kind of bold ambition we champion at SwayTech. To Alex McNaughten Dan Ash, Alistair McLeay and the whole Grw AI team, congratulations on this phenomenal achievement!! We’re cheering on from the wings. Here’s to the next chapter of your journey! 💫💪 #KiwiTech #GoingGlobal Michael Friedberg Bob Pinchin Caroline Herrick

The excitement is building!! 🌟 Tonight, we’ve the privilege to be at the Deloitte Top 200 Awards, celebrating the boldest, brightest, and best of Kiwi business in 2024. We’re especially excited to see who will be named the HOBSON LEAVY Visionary Leader - an honour recognising those who think big, lead with purpose, and inspire change far beyond their own organisations. Good luck to all the finalists - your leadership lights the path for others to follow and we're feeling all the feels as we celebrate the people and ideas shaping the future of Kiwi businesses excellence! 👏👏👏 #DeloitteTop200 #VisionaryLeadership #TechForGood #KiwiBusiness #HobsonLeavy Michael Friedberg Bob Pinchin Caroline Herrick Gisela Montello-Bruce