Luke Vincent

Award Winning Brand Strategist and Purpose Pioneer

For some it’s working, for others procrastination.

Elena Sacco

Director and Board member

it is working

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Flere artikler av ian e wood

  • Values are useless.

    Values are useless.

    There, we got past the obligatory clickbait together and can calmly proceed with a point of view. What has confused me…

    2 kommentarer
  • Help us plug a gap in our heritage

    Help us plug a gap in our heritage

    The Supermarine Spitfire, so vital in WW2, didn’t suddenly appear out of the blue, it was the result of a long…

    2 kommentarer
  • Customer experience continues

    Customer experience continues

    SORRY SEEMS TO BE THE ABSENT WORD With an extended, modern family in several countries, organising Xmas is only…

  • Customer experience: f**k yeah!

    Customer experience: f**k yeah!

    Today I parked my BMW near a toddlers’ nursery. A decent, legal distance away, but a place nevertheless surrounded by…

    1 kommentar
  • Customer Experience: time warp

    Customer Experience: time warp

    Yes, it’s me droning on again about brands not knowing what their own customer journey actually is. This week I have…

  • The A to Y of Customer Experience

    The A to Y of Customer Experience

    Why, when a brand dominates its sector, need it bother to get its customer experience sorted? We are all going to…

  • It is a bird? Is it is a plane? No, it’s a Customer Experience

    It is a bird? Is it is a plane? No, it’s a Customer Experience

    I’m getting a reputation for endlessly complaining that 50% of brands have no idea what their customer experience…

    3 kommentarer
  • Have brands learned nothing?

    Have brands learned nothing?

    Many, many years ago, when we were both at Addison, Michael Wolff wrote a little pamphlet explaining that brands need…

    1 kommentar
  • 50% of CJs are rubbish.

    50% of CJs are rubbish.

    Okay, the headline is overstated. Sorry.

  • It's time to give back

    It's time to give back

    In these extraordinary economic times, we are going to be seeing a lot more talented, energetic founders and also some…

    3 kommentarer