ConversionLab

🚀 𝗢𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗻𝗲𝗮𝗿𝗹𝘆 𝗱𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘂𝗽𝘀! We recently ran an A/B test to optimize a signup flow, and the results were clear: 𝗥𝗲𝗺𝗼𝘃𝗶𝗻𝗴 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗲𝘅𝘁𝗿𝗮 𝘀𝘁𝗲𝗽 𝗹𝗲𝗱 𝘁𝗼 𝗮 𝟵𝟵.𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 💡 The takeaway? 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. Even well-intended extra steps can lead to drop-offs. By simplifying the process, we made it easier for users to take action—and the results speak for themselves. 🔍 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 & 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 👉 https://lnkd.in/dDSdusJG #ConversionOptimization #ABTesting #GrowthMarketing #UserExperience

🚀 15% more leads—just by simplifying a form! What’s stopping your visitors from converting? HomeLoanGurus was losing potential leads due to friction in their form. We tested a simple design tweak—and saw a 15% conversion lift 📈 Curious how? See the test results & takeaways here → https://lnkd.in/dnyGQ7_f #ABtesting #ConversionOptimization #LeadGeneration #GrowthMarketing

Recipe for the perfect landing page? 👇 At least you need: - Excellent value prop - Humans in the images - Message match (with the paid ad) - One CTA (exclude all other options, also navigation) - USP's just below header-section - If you use a logo cloud, have it a bit lower What would you add, or would you disagree with some of these? One of our pages was used as an example today - somethings were good, but also a lot of room for improvement, as you probably already noted from the screenshot. 😅 Thanks for arranging Ingvild Farstad this session, was a valuable one. And thanks for Finge Holden from ConversionLab for sharing your knowledge. I really loved that you had used VV portfolio companies like us as an example. Really good food for thought. 👏 #work #marketing #bestpractices #conversionoptimization

✨ Unlocking Growth through Conversion Rate Optimization: Key Takeaways for SaaS Leaders Thank you to everyone who joined our recent session with Finge Holden, CEO of ConversionLab. We delved into some of the most pressing challenges SaaS companies face with demand generation. 🚩 Key challenges: We explored the barriers holding back demand generation performance, from high customer acquisition costs to optimising paid traffic for signups and leads. 🚀 Proven strategies: Finge shared ConversionLab’s tested strategies for landing page optimisation, highlighting how even small tweaks can lead to big improvements in conversion rates. 💡 Practical takeaways: Participants gained actionable insights to strengthen their marketing strategies, which were focused on maximising the impact of existing traffic and reducing acquisition costs. We’re excited to see these insights put to use across the Viking Venture portfolio! For those who missed it, stay tuned for more opportunities to learn from our network of though leaders #SaaS #DemandGeneration #ConversionOptimization