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In the latest European Electrical Installation Monitor Q4-2024 we looked at the services electrical installers are most eager to receive from manufacturers. And based on our findings, there’s been a clear shift since 2022. Installers are looking for more than just tools; they want services that improve speed and efficiency while providing them with support. What Installers Want from Manufacturers When it comes to the services installers would like from manufacturers, there’s a strong demand for after-sales support and services that make the job easier. Here are the key points of interest: ·      Spare Parts Express Service The top priority for installers. Fast and reliable access to spare parts is critical for completing jobs quickly, minimizing downtime and keeping clients happy. ·      On-Site Support Installers value expert assistance when dealing with tricky installations or technical problems on the job site. The ability to get support in real-time can prevent delays and ensure smooth project completion. ·      Hotline & Direct Contact with Support Teams A quick and reliable line of communication with experts ensures that issues can be resolved promptly, helping installers stay on track with their work without unnecessary delays. ·      Notifications Before Breakdowns Early alerts about possible equipment failures allow for preparation, which in turn reduces downtime and ensures smoother workflows. ·      Special Hotline Services & On-Site Support from the Manufacturer These are particularly valued for repair & maintenance as well as products & installations, especially in making sure that installers have the right tools and expertise to handle a wide range of situations. As the installation industry faces challenges like a labor shortage and the growing complexity of products, services that enhance speed, efficiency and reliability are becoming more crucial. Manufacturers that prioritize these areas can strengthen relationships with installers. Want more insights on the services shaping installation? Get the full report now.

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In our latest European Mechanical Installation Monitor Q4 report, we’ve established traditional media is quickly losing traction, while digital tools and social platforms are becoming go-to sources. So, it’s worth taking a good look at what’s driving this change and what’s coming up. Messaging Apps Take the Lead Social media usage increased across all markets in 2024, but the biggest shift has been towards messenger apps, with 37% of installers now using them for professional purposes. WhatsApp and similar platforms have become essential tools for group chats, quick troubleshooting and staying in touch with wholesalers. YouTube and Business Networks YouTube is also gaining ground, with 29% of installers turning to video content for how-to guides, product demos and troubleshooting tips. Meanwhile, business network sites (LinkedIn or Xing, with a share of 24%) are helping professionals stay informed and connected. What’s Losing Relevance? While some platforms are gaining relevance, others are seeing a decline. Specialized forums (24%), personal networks like Facebook (22%), and Instagram (11%) still have users but aren’t showing as much growth, speed or interest. Craftsman influencers (9%) and platforms like TikTok and Pinterest (7%) are becoming less relevant for industry professionals. Why the Shift? While search engines and manufacturer websites remain the most trusted sources, installers are increasingly turning to messenger apps and social media for fast, peer-driven answers. Nowadays, professionals find information via a mix of structured research and real-time conversations. For manufacturers, the takeaway is clear. Staying connected with installers means meeting them where they are; online and real-time. Want the full picture? Get the Q4 report now and stay ahead of the digital transformation.

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🚀Key trends in the installation trends: Free Webinar What’s next for the installation industry? Join us as we dive into the key developments shaping the future, with exclusive insights from USP’s research. 📅 March 25, 2025 | 🕚 11:00 AM CEST | 💻 Microsoft Teams 🔗 Register now: https://lnkd.in/esxqK9JV Stay informed. Stay competitive. See you there!

The European Electrical Installation Monitor Q4-2024 is out, and it explores key trends in the installation sector, with a focus on the services installers rely on most. The core takeaway is a strong demand for direct, human support from manufacturers, especially with on-site assistance. While specific service priorities vary, the overall trend is clear: installers want quick and reliable access to expert help. Key Service Priorities Things have changed since 2022 – real-time installation support or tools/apps for checking product availability are no longer top concerns and have given way to new areas of support. When it comes to service preferences, in Belgium, Germany and Poland spare parts express service takes the pronounced lead. Installers in the UK place the highest value on on-site support for repairs and maintenance, while French, Dutch and Spanish installers are mostly looking for direct contact with the support team. Direct Customer Support Most installers prefer speaking directly to customer support rather than relying on self-service tools. This preference is particularly strong in the Netherlands (89%) and Belgium (81%), followed by Germany (78%), the UK (74%), and Spain (73%). When direct support isn't immediately available, many installers turn to other methods. A significant portion rely on their own experience; German, Belgian and Polish installers tend to “figure it out on their own.” Online manuals are another common resource, used by around a third of installers in most countries, while online searches and chat support are less common but still popular in Poland, Belgium, and Spain (13-14%). Hesitancy to Pay for Faster Service While installers clearly value quick and reliable support, the report shows a clear reluctance to pay extra for expedited services. In every country surveyed, a majority of installers indicate they are either unlikely or very unlikely to pay for faster service; the highest in the UK (47 %) and the Netherlands (43 %), with slightly lower resistance in Germany (25 %) and Spain (16 %). A small percentage in any country says they are “very likely” to pay for quicker assistance, highlighting a challenge for manufacturers: fast and effective support is expected to be the norm, not a premium service. While direct human support remains the top priority, a strong mix of self-service tools, digital resources and flexible support options will make help installers get the job done faster and with fewer headaches.

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The European Mechanical Installation Monitor Q4 report is here, offering fresh insights into how installers consume information. And the data is by no means uncertain: traditional sources are losing ground while digital tools and social media is gaining momentum. Here’s what’s changing. Printed professional magazines and trade publications are seeing less and less engagement, a particularly noticeable trend in Germany, France and Belgium. Dutch installers turn to industry magazines more than others, but their preferences are mixed. That said, manufacturer-published magazines remain a steady and trusted source across most markets for those who still turn to print. Despite the rise of digital, installers still value direct contact with manufacturer representatives – especially on troubleshooting or product innovations. This holds particularly true for Poland and Belgium; personal relationships are key. Installers are increasingly turning to internet searches and manufacturer websites as primary sources of information. Professional apps are also growing, especially in job management, product configuration and accounting. In Germany and the Netherlands, manufacturer and wholesaler apps stand out as particularly valued tools. One thing is clear – social media is no longer just for personal use; it’s a vital professional tool. WhatsApp, Facebook and LinkedIn are the most widely used platforms for networking, communication and promoting work. In France and Belgium, social media is increasingly being used to showcase completed projects, highlighting a shift towards online visibility across the sector. For manufacturers, this means that staying connected with installers will mean embracing digital, while nurturing personal relationships where necessary. Traditional media will continue to slowly fade away, so investing in social platforms, digital tools and direct engagement strategies will be key to reaching and supporting the industry. Interested in a more detailed look at the latest industry trends? Get the full Q4 report now.