A Bigger Circle

An evening to remember with ADCN | Club for Creativity 🚀 Our first partner event of 2025 was packed with creativity, fresh insights, and meaningful conversations. Huge thanks to everyone who joined - and of course, our sponsors Salmari and Lowlander Botanical Beers. Missed out? Watch the recap here 💙 Stay till the end for a fun surprise 👀 #adcn #community #conversation

“There comes a time in every man’s life when he simply must have somewhere to go!” Ибо бывает такое время, когда непременно надо хоть куда-нибудь да пойти! (Dostoevsky, 1866) Marmeladov’s dialogue at the beginning of Crime and Punishment is often disregarded as a tedious read - but it is one of my favourite parts of the book. Especially this quote, regarding the human need for connection. Translators bring different nuances to this idea: 🫶 Constance Garnett (1914): “Well, when one has no one, 𝗻𝗼𝘄𝗵𝗲𝗿𝗲 𝗲𝗹𝘀𝗲 𝗼𝗻𝗲 can go. For every man must have somewhere to go. 𝗦𝗶𝗻𝗰𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗶𝗺𝗲𝘀 𝘄𝗵𝗲𝗻 𝗼𝗻𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗺𝘂𝘀𝘁 go somewhere! (Clear, Confident, Structured) 🥹 McDuff (1991): “But if there is no one, 𝗶𝗳 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼𝘄𝗵𝗲𝗿𝗲 𝗹𝗲𝗳𝘁 to go? I mean, everyone must have 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 somewhere to go! For 𝘁𝗵𝗲𝗿𝗲 𝗰𝗼𝗺𝗲𝘀 𝗮 𝘁𝗶𝗺𝗲 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗺𝗮𝗻’𝘀 𝗹𝗶𝗳𝗲 when he simply must have somewhere to go! (Elaborate, Emotional, Urgent) At A Bigger Circle we’ve been working on our new proposition, highlighting the importance of community in branding. Brands are no longer just sellers—they’re platforms, with the power (and the responsibility) to connect people. Imagine if ads weren’t a disruption, but a way to feel seen, to spark conversation? The human need for connection hasn’t changed since 1866. Used well, social media can create spaces where people feel understood. Personally, I love stumbling upon small corners of the internet filled with people who share my niche interests. When I found the girlies who love Dostoevsky on Pinterest, I felt right at home. What’s your favourite niche corner of the internet? 👀

We’ll be doing things a little differently from now on… Last Thursday we launched our new proposition during our first ADCN | Club for Creativity event 🎉 From thought-provoking debates to captivating talks, we couldn’t have asked for a better start. Thanks everyone for showing up and a big up to our sponsors Lowlander Botanical Beers and Salmari! Stay tuned for more updates soon 👀

🚨 Almost sold out! 🚨 Tomorrow, our ADCN Agency Partner Event is ready to bring fresh perspectives, actionable insights, and an interactive workshop that could transform your brand strategy. This is more than just a networking opportunity; it’s an event designed to challenge how we think about creativity and conversation in the world of branding. Come curious. Leave inspired 🙌 What’s on the agenda? ✅ Interactive workshop by Ella van Wees & Ioanna N. Kyrtatou ✅ Keynote about our new vision and proposition by Emiel van Tol ✅ Drinks & Conversations Big thanks to ADCN | Club for Creativity and our sponsors Salmari and Lowlander Botanical Beers for making this happen! Seats are filling up fast—make sure you're there to join the conversation. See you tomorrow! 👀 #ADCN #MakingConversation #CreativeNetworking

Clicks and conversions are easy to measure, but they don’t close deals. Trust does. And trust isn’t built in a single interaction. The latest LinkedIn Ads Benchmark Report by Dreamdata makes this clear: ⏳ B2B sales cycles take 211 days on average—seven months of back-and-forth, internal discussions, and decision-making. If you’re only showing up when it’s time to “book a demo,” you’re too late. 📣 Thought Leader Ads get 2.3x higher CTRs than standard image ads. Because people engage with people, not faceless brands. 🚀 LinkedIn Ads drive the highest ROAS (113%)—proving the platform isn’t just for leads, but for staying top-of-mind until buyers are ready. Yet, despite this, many still treat LinkedIn as a lead machine—chasing short-term wins instead of building long-term influence. What if, instead of pushing transactions, we focused on creating conversations? ✔️ Ads that invite discussion, not just clicks. ✔️ Content that fuels real engagement within communities. ✔️ Measuring long-term impact, not just immediate conversions. B2B success isn’t about being seen—it’s about being remembered when it matters. How are you using LinkedIn Ads to build real connections—not just leads? 📌 Download the full report here: https://lnkd.in/eFx3BuQu

Van eerste werkdag op workation 🌴 tot een nieuwe positionering 🚀! Precies een jaar geleden tekende ik bij A Bigger Circle. Ik viel met mijn neus in de boter, want op mijn allereerste werkdag mocht ik direct mee op workation naar Portugal. Supergaaf natuurlijk, maar ook spannend. Je zou er maar in het vliegtuig achter komen dat het bedrijf en de mensen totaal niet bij je passen... Dan kan het een héél lange week worden. Maar gelukkig bleek het tegendeel waar: iedereen bij A Bigger Circle was (en is nog steeds) ontzettend aardig, open en vooral heel erg vaardig. Tijdens de workation gingen we als team aan de slag met een nieuwe bureaupropositie en werden mijn vaardigheden direct op de proef gesteld. Hoe vet is het dat je in je eerste werkweek mag meebouwen aan het verhaal dat je nieuwe werkgever de komende jaren gaat uitdragen bij (potentiële) klanten en partners? Daardoor voelde ik me vanaf dag één echt onderdeel van deze geweldige club mensen. We zijn nu een jaar verder (ja, goed werk heeft tijd nodig) en eindelijk treden we naar buiten met onze positionering. Ik kan niet wachten om deze nieuwe richting met iedereen te delen en alles in de praktijk te brengen. Mooie projecten en campagnes liggen al in het verschiet! Benieuwd naar ons kersverse verhaal? Aanstaande donderdag delen we het tijdens ons ADCN-event ‘How communities build brands’. Tickets zijn hier te verkrijgen: https://lnkd.in/ezV8ZBys. Tot dan!

Next week is our first ADCN | Club for Creativity Agency Partner event 🎉 16:00–18:00 Join us for an evening of inspiring talks and a workshop to learn how meaningful conversations can transform your brand strategy. 18:00–onwards Drinks, snacks, and simply making conversation.

Our annual Workation took us to Lagos, Portugal - a place that became the backdrop for fresh ideas. Nothing big, just a chance to find ourselves again after a few of heavily client focused years and not enough introspection or TLC. Turned out all we had to do was start the conversation, because everyone had very clear ideas about what A Bigger Circle could become. What began as a chance to reconnect turned into a collective creative breakthrough. And after months of hustling alongside our client work, we're *almost* ready to show you. Almost…

Last year, ‘Stukje van Mij’ #MEAU was on repeat in our office—for a reason. We worked hard to make the internet a better and safer place for everyone, and every single person contributed to that mission. Now, it’s time to give this campaign the recognition it deserves! Vote for ‘Stukje van Mij’ for the Ster Gouden Loeki and help spread the message. KPN | Dentsu Creative Amsterdam | Mindshare Netherlands | Wefilm Creative Agency | Amp.Amsterdam // The Sonic Branding Company | HPB | Het PR Bureau Vote via the link in comments.