Welcome Mark Mannino, who joins us today as President! We're looking forward to Mark's leadership contributions. We are excited to see how Mark will take Vidmob to new heights, and help partners realize the potential of creative data.
I’m excited to announce that Mark Mannino is joining Vidmob today as our President. I can’t think of a better fit for the type of organization that we’re trying to build, and the moment we find ourselves in now. Marketers and their agencies are waking up to the reality that Creative Data will be essential in the age of AI. It is the recipe for how to communicate effectively by platform, by format, by objective and by audience. And every marketer must own and control their own Creative Data in order to improve the effectiveness of their planning, production, media-decisioning and measurement. Vidmob’s technology is second to none in this category that we created, and with Mark on the team, I am more confident than ever in our ability to deliver incredible value to our customers, agency partners and platform partners. I first met Mark while he was leading the Amazon DSP and stayed in touch as he went to Flywheel as part of the team that eventually sold that business to Omnicom. Mark and I recently met to talk about the industry, and where Vidmob was heading as The Creative Data Company. The more we talked, the more excited I got. Here was someone with experience executing at the highest level, building new products and businesses in the ad tech industry, who understood how data flows throughout the system to drive value for marketers, and who had a keen understanding of just how big of a hole it was that very little of that data had anything to do with creative. He was also a character guy, who seemed to care more about his team and their success than his own. This made me even more curious. Over the last few months, Mark has met many of Vidmob’s execs to talk about the potential for a true Creative Data Platform. What data sources need to be integrated? What kind of API’s should be enabled? How should we work with the various players in the ecosystem in order to create value for as many other companies as possible? If Creative Data is going to be the next big advance for marketers —the logical successor to customer and audience data as the world moves from media effectiveness to creative effectiveness— how do we make it cleaner, better and more impactful? Through all of this, my enthusiasm built for what was possible. To all of our wonderful clients and partners, please join me in welcoming Mark to the Vidmob team. In my humble opinion, Vidmob was already great. But it's better today than it was yesterday, and I’m excited to keep making that true every day with a great new partner on the team.