AJ Marketing

From Jakarta to Las Vegas Ardhira Putra, an illustrator and motion designer from Indonesia known for his vibrant retro style, just hit a major career milestone: His artwork was featured on The Sphere Las Vegas As part of the Adobe Summit 2025: Sphere Experience – Illustration World, Ardhira’s visuals lit up the world’s hottest digital arena. Ardhira has worked with global brands before, but this might be his biggest moment yet. Broadcasted to thousands in Vegas and millions online It’s more than just recognition. It’s proof that creative talent from Indonesia belongs on the global stage.

Grateful for the opportunity to share my thoughts in this Vogue article about BLACKPINK. As a marketer passionate about K-Pop and with over six years of experience in celebrity marketing, it’s a meaningful milestone to be featured on such a global platform. Many thanks to Megan S. for making this possible. It was also a pleasure to read the insights shared by Hana TOLIO, Shaney Hwang, and others Check out the article to read more! 🌟 AJ Marketing

Most brands only show the final result. But DJI? They’re flipping the script Instead of just polished, final edits—DJI is putting the process front and center. And it’s working brilliantly. Take this BTS content by Kiona Produce: — Shot only with a phone camera — Stabilized using just a DJI gimbal — And the final look? Clean, cinematic, and totally scroll-stopping But what really stands out is how DJI tells the story They’re not just selling gear. They’re showing creators: “Here’s how YOU can do it too” “You don’t need a film crew to make content that hits” This process-first strategy: — Builds trust with creators — Makes the product feel more accessible — Inspires more UGC and creator adoption Honestly, more tech brands should follow this approach. Don’t just show what your product does—show how it helps people get there. Repost if you’re into process-driven storytelling like this

Mercedes Benz x NIGO x Moncler just dropped one of the most unexpected luxury collabs of the year Not designed for the masses, this one’s for the culture. NIGO, the iconic Japanese creative director behind brands like Kenzo, brings a distinct design language that resonates with a specific community: fashion, streetwear, and elevated individuality. By teaming up with NIGO, Mercedes didn’t just create a car. They created a statement. → A vehicle that speaks to a creative subculture → A design that blends streetwear and luxury in a way only NIGO could pull off → A product that says “if you know, you know” This is what happens when brands collaborate with creators: — It’s not just about product—it’s about community impact — It brings in new audiences through cultural relevance — It turns a luxury item into a symbol of identity Not every campaign needs mass appeal. Sometimes the most powerful moves are made in niche communities—with creators who truly move culture. Repost if you think creator-led collabs are the future of luxury branding

Here are the top trending K-Celebrity campaigns in Q1 2025! 🌟 Across F&B, beauty, gaming, and lifestyle, brands teamed up with some of the biggest K-pop and K-drama stars. But what made these campaigns stand out wasn’t just the celebrity It was the strategy behind the scenes. Here’s what I noticed: → It’s not just about promotion. It’s about storytelling. The best campaigns made the celeb part of the brand world. Not just a face—a character in the story. → It’s emotional. It’s personal. From limited packaging to fan-made content, brands are creating moments fans can feel. And when fans feel something—they buy. → Smart brands meet fans where they are. Reels, games, fan contests, AR filters—every platform has its own vibe. The top campaigns got that right. It’s not about choosing the biggest celeb. It’s about choosing the right one. The strongest results came from collabs that felt real. Where the celeb’s image matched the brand’s values and voice. The takeaway? K-Celeb collabs work best when they’re creative, intentional, and made for the fans. Repost if you’ve been loving the creativity in 2025 so far 🙌 PS. Planning a K-Celeb campaign? Let’s talk creative strategy—hit ‘Book an Appointment’ 💬

Don’t make ads, make EXPERIENCES To celebrate PUBG Mobile’s anniversary, they made BABYMONSTER the official Anniversary Ambassador, and the results are ✨next level✨ Players can now: 🎮 Explore themed photo zones & video buses in Erangel and Rondo 🎵 Jam to DRIP on the in-game Cassette Player 💃 Unlock the DRIP Dance and Sketch Space gifts In other words—this isn’t just an ad. It’s a full-on fan experience. Here’s why I think this collab is genius: → K-Idol x Gaming is the next big thing → BABYMONSTER has millions of fans—imagine how many of them just downloaded PUBG → It’s not a passive collab. It’s interactive, immersive, and fun For brands, this is a masterclass in: ✅ Turning fandom into gameplay ✅ Merging entertainment with engagement ✅ Creating content that feels native to both the artist and the platform Have you seen the in-game BABYMONSTER zones yet? Repost if you think K-Idol x Gaming collabs are the future 👾🎤 PS. Looking to launch your brand inside gaming worlds? Let’s chat—hit ‘Book an Appointment’ 💬

Here are the most common mistakes in K-Celebrity video production: ❌ Skipping localization ❌ Using one version of the ad for all countries ❌ Assuming “Asia” is a single audience If you're investing in a K-Celebrity for your brand campaign across Asia, don't let poor localization ruin the impact. Asia is not one market. → Different cultures → Different languages → Different viewer expectations When you skip localization, you miss the chance to connect. Your audience might see the ad… but they won’t feel it. By localizing your content, you help viewers: ✅ Understand your message instantly ✅ Feel emotionally connected ✅ See your brand as relevant and relatable At AJ Marketing, we help brands localize K-Celebrity campaigns the right way: → Subtitles and supers → Local voice actors casting → Culturally-tuned messaging that clicks A powerful ad isn't just about who's on camera— It’s about speaking your audience’s language, literally and culturally. Running a K-Celebrity campaign in Asia this year? Let’s localize it for real results. Hit the ‘Book an Appointment’ button and let’s make it happen 💬

Top Indonesian Gen Z celebrities are taking over the spotlight—and they’re not slowing down anytime soon 💥 From acting to music to TikTok and YouTube, these young stars are everywhere. And here’s what makes them powerful: → They don’t just perform, they INFLUENCE → Their posts shape trends → Their words decide what goes viral Gen Z celebrities are no longer “just talent”—they are the influencers. Their fans are loyal, their reach is massive, and they own the conversation on social media. For brands, this means one thing: If you're targeting Gen Z or even younger millennials in Indonesia, 👉 these celebrities are key opinion leaders They influence what people watch, wear, and even eat. Want to ride the wave of what’s trending? You might want to keep an eye on these names 👀 Which Gen Z celeb do you think has the most influence right now? Repost if you find this interesting! PS. Planning a campaign in Indonesia? Hit the ‘Book an Appointment’ button and let’s chat 💬

This Mie Sedaap commercial starring Ahn Hyo Seop is 🔥🔥🔥 What makes it stand out? → The mix of Ahn Hyo Seop’s acting + colorful 2D animations = pure entertainment → The ad feels fresh, fun, and super Gen Z-friendly What fascinates me most is how limitless K-Celebrity ads can be. They can be: → Serious or playful → Futuristic or nostalgic → Cinematic or animated It all depends on the concept—and how the celebrity brings it to life. In this case, Ahn Hyo Seop nailed it. His expressions and timing fit perfectly with the quirky animated elements. It proves that with the right production and the right star, even a cup noodle ad can feel like a mini-movie. Key takeaways for brands: ✅ Don’t be afraid to go bold with visuals ✅ K-Celebs can bring ANY concept to life if the idea fits ✅ Animation + live-action is a winning combo when done right Have you seen the ad yet? What did you think? Repost if you find this inspiring! PS. Planning a K-Celebrity collab this year? Hit ‘Book an Appointment’ and let’s create something unique together 💬

Still struggling with low influencer campaigns? Perhaps it's because you did not pay attention to these mistakes! 👉 Swipe through and see if your brand is making any of these mistakes. 💬 Let’s connect if you’re looking to build smarter, more strategic influencer campaigns this year.