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🌸 Last week, we joined the 2025 Imperial Palace Charity Walk, organized by NPO Mirai no Mori and Knights in White Lycra (KIWL). It was a beautiful day — the sakura were in full bloom, and it felt great to be out supporting such an amazing cause. Huge shoutout to Kozue Oka, Gabriela Nakano, and everyone at NPO Mirai no Mori for filling the day with energy and purpose! So glad we could walk (and run!) together for such a great cause 🌸

🔍 The Key to Decision-Making in Japan: The 8 Lenses Approach How do you help Japanese customers feel confident that your solution is the right choice? The answer isn’t simple—there’s no single approach that works every time. Nathan Hoernig, from Humble Bunny, shares how years of experience have taught him that decision-making is built on multiple factors, not just one. When you communicate your product through various perspectives, you create a foundation of certainty that leads to action. That’s where the 8 Lenses come in. What are the 8 Lenses? Check out the rest of the video with the link in the comments ⏬ Thank you to Nathan Hoernig, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose. #MarketingInJapan #GlobalExpansion #Localization #HiringinJapan #JapanJobs Are you interested in a career in tech? Message us here on LinkedIn!

🎮 Esports Meets Idol Culture? The Surprising Trend in Japan 🇯🇵 Esports is evolving in unexpected ways, especially in Japan. William Nelson, from KINOTROPE INC, shares insight into an interesting trend, where players are gaining idol-like status. One game, in particular, stands out: Identity V. 🔹 Mobile Esports on the Rise ・Identity V and PUBG Mobile are among the top mobile esports games. ・Identity V is a mobile version of Dead by Daylight, but with a cute, stylized twist. ・The game has gained massive popularity across East and Southeast Asia. 🔹 A New Kind of Esports Audience ・Identity V tournaments in China feature huge prize pools. ・In Japan, the audience for these tournaments is over 90% female—a rarity in esports. ・Players are becoming idols, drawing dedicated fan followings. Thank you William Nelson, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose for putting this together. #GamingIndustry #JapanMarket #Japan #JapanJobs #WorkinJapan

Why Do So Many Global Brands Struggle in Japan? 🤔 96.9% of businesses entering the Japanese market underperform compared to their global success. But why? In this video, Nathan Hoernig from Humble Bunny breaks down the key challenges brands face when trying to succeed in Japan. The Biggest Challenges Brands Face in Japan 🇯🇵 ✅ Understanding the Market – Many brands underestimate how different Japan is from other markets. ✅ Language Barrier – It’s not just about translation; it’s about cultural nuance. ✅ Consumer Behavior & Social Constructs – Brands often fail to grasp how Japanese consumers think and make decisions. Without a deep understanding of these factors, brands struggle to achieve strong ROAS, conversion rates, and cost-effective customer acquisition. Thank you to Nathan Hoernig, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose. #MarketingInJapan #GlobalExpansion #Localization #HiringinJapan #JapanJobs Are you interested in a career in tech? Message us here on LinkedIn!

Experts. That is who you need to work with. How do we ensure you are in contact with the expert you need? Team design. Here's how we designed the teams at Build+: BUILD+ TEAMS At Build+, our teams are divided into three areas: ・Business Positions ・Technical Positions ・Japanese Enterprise Clients BUSINESS POSITIONS 4 teams cover business positions, they are subdivided by industry. Teams: ・AdTech + MarTech (Graham Burt, Shinong Li, Kathleen W.) ・Consumer Tech (Jordan Sugimoto, Alexandra Cheng, Mason Richards) ・Enterprise Tech (Milos Cavic, Jesper Bjoerklund, Chi Nguyen, Nikhita Kaushik) ・FinTech (Adam Plarisan, Kiyoshi Niihara, You Gene K.) Here is an outline of the positions they work on. Positions: ・Sales (AE, SDR) ・Partnerships ・Alliance ・Business Development ・Marketing ・Customer Success ・Account Manager ・Country Manager ・APAC Director ・CEO As you can see, these teams hire executive leadership positions and any positions with revenue targets. TECHNICAL POSITIONS Our technical teams cover product-focused positions. Because of this, they are divided into three subcategories by job function. Teams: ・Backend + Serverside (Bryan Cheng, Uros Cavic, Delano S., Manthila Baduraliyage, Devi Budhathoki, Kim Nguyen, Monica C., Charis Angela) ・Frontend + Design + Creatives (Thomas Simmons, Reyna Mali Marquez, Julie Sergent, Thu Tran, Taylor Wiles) ・Client Facing Engineers (Marcel Oka, Shivangi Dharne, Duc Vi) Each of these three teams have specific positions that they work, but here is an overall example. Positions: ・Backend Engineer ・Serverside Engineer ・Frontend Engineer ・DevOps ・Designer ・Creative ・Game Producer ・Gamer Designer ・Unreal Engineer ・Untiy Engineer ・Technical Support ・Technical Account Manager ・Pre-Sales ・Sales Engineer ・CIO ・CTO KEY ACCOUNTS - NIKKEI ENTERPRISE The Key Accounts team works with large Japanese companies. Team Members: Takuya Narikiyo, Mina Luu, Denielle Wada, My Linh Tran, Here is a quick overview of the roles they work. Positions: ・C - Suite ・Executive Positions ・Business Planning ・Engineers (Frontend, Backend) ・Project Management ・Product Management ・Back Office ・HR ・Operations ・Accounting ・Finance ・General Affairs ・Legal I go into detail on each team in the article, so check it our if you want more info. Thank you for reading! Ready to build your team in Japan? Message me!

🎮 The Decline of Esports in the U.S.: What’s Happening? William Nelson, from KINOTROPE INC, shares insight into why the esports market in the U.S. has been facing a downturn in recent years. 1️⃣ Post-Pandemic Behavioral Changes ・With life returning to normal, people are spending more time outside. ・As a result, gaming and video consumption have decreased. 2️⃣ A Shift in Marketing Priorities ・Social media marketing is evolving—views and impressions are no longer enough. ・Sponsors and brands are questioning the real value of a view. As the industry adapts, what does the future of esports marketing look like? 🚀 Thank you William Nelson, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose for putting this together. #Esports #Marketing #GamingIndustry #SocialMedia

At Build+, we believe in doing what's best for you. Our consultants work in specialized teams, ensuring you connect with experts in your field. This collaborative approach means you might hear from multiple consultants, each offering unique opportunities tailored to your skills and aspirations. It's all about maximizing your potential and finding the perfect fit for your career.

"Always do what's in the best interest of our customers. Always." Chad Lafferty, our CEO, shares the importance of "The One Rule" and how no matter how many times we rebrand, The One Rule stays the same. What is The One Rule? 🔹 A guiding principle that drives everything we do. 🔹 A commitment to always doing what’s right for clients and candidates. 🔹 The foundation of our success. Why It Matters ✔️ Doing the right thing leads to real business success. ✔️ Strong values create trust, growth, and results. ✔️ It’s not just a policy—it’s how we work daily. The One Rule is more than a phrase—it’s our guiding light. What core principles guide you in your work? Let’s talk in the comments. 👇 Thank you Chad Lafferty, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose for putting this together. #CompanyCulture #EmployeeSatisfaction #Hiring #JapanJobs #WorkinJapan

We’ll be at ASTRA! 🎉 Looking forward to a night of creativity, connections, and collaboration. Julie Sergent and Bryan Rios from our team will also be there! Check out the repost for details! 💡

🎮 Esports Isn’t Just for Gamers – It’s for Fans! What makes an esports team successful? William Nelson, from KINOTROPE INC, shares that it’s not just about winning games—it’s about building a fanbase beyond the core gaming community. In Japan, we’ve seen this trend with titles like Valorant and Apex Legends, where even non-gamers show up to support their favorite teams and players. This shift is reshaping the esports industry, and here’s how: 🔹 The Power of Non-Gamer Fans ・More people are supporting teams and players, even if they don’t play the game themselves. ・Fans are drawn to personalities, rivalries, and team stories, just like in traditional sports. 🔹 Esports as a Broader Entertainment Industry ・Supporters attend live events, buy tickets, and purchase merchandise. ・The concept of “Oshi” (推し) plays a huge role—fans invest in their favorite players and teams. Esports is evolving, and its audience is expanding. Are teams and organizations doing enough to attract these new fans? Let us know what you think in the comments! ⬇️ Thank you to William Nelson, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose. #GamingIndustry #JapanJobs #Hiring #TechCareers #GameDevelopment Are you interested in a career in tech? Message us here on LinkedIn!