Musement

✨ Notice something different? ✨ We’re excited to share that, effective April 2025, our B2B brand identity will transition from Musement to TUI Musement!   This is part of our strategy to unify our brands and strengthen our identity as part of the TUI Group. The brand update will be rolled out in phases, and we are now unveiling changes to our B2B partner website https://lnkd.in/ex2mc-UK and LinkedIn page. This will be applicable for our value proposition across multi-day tours, day tours, attraction tickets, and transfers, powered by our state-of-the-art connectivity solutions.    What does this mean for you? Nothing changes in the way we work together - you’ll continue to collaborate with the same teams, receiving the same dedicated commercial support and commitment to your business success. This is purely a brand transition.   If you have any questions, feel free to reach out to your usual commercial contact or email us at partner@musement.com.   🚀 Thanks for your continued support—we’re excited for this next chapter together!

Connect with Us at ITB Berlin to Explore All Things Tours & Activities! The World’s Leading Travel Trade Show® is just around the corner! Join us as the global travel industry comes together to uncover emerging trends, foster valuable partnerships, and share innovative ideas. Our global, highly curated portfolio of tours and activities features the best and most relevant experiences in each destination, and can be adapted to meet both your business requirements and those of your customers. 📅 Meet Our Team: Fernando Camarate Santos – Your go-to for Day Tours & Attraction tickets Sue Vincent, María C. Briongos Camara, Patricia CS, Wissem Ben Hassine, and Richard Tollinger – Our experts in Multi-Day Tours If you're looking to become a supplier, we’d love to connect with you: Steve Allis for Northern & Central Europe Katja Kougras for Germany, Austria & Switzerland Paulina Sulisz Mazur for Central & Eastern Europe Maureen Schothuis for the Netherlands & Belgium Alternatively, you can email us at partner@musement.com to schedule an appointment. We can’t wait to meet you in Berlin and explore exciting new opportunities together. Let’s make ITB an event to remember! #ITBBerlin #TravelTradeShow #ToursAndActivities

We’re thrilled to announce a strategic partnership with Crocierissime, Italy’s leading online agency dedicated to the world of cruises. Together, we aim to elevate the cruise experience for guests, combining the exploration of sought-after destinations with curated and personalised activities.🛳️ Through this collaboration, Crocierissime customers gain access to a wide range of TUI Musement experiences designed to enrich every stop on their cruise journey, allowing them to personalise their trip to match their passions, interests, and lifestyle. Families can choose from activities that cater to all ages, while couples can enjoy guided tours designed to explore local cultures in a relaxed and engaging way.  “At TUI Musement, we are passionate about creating authentic experiences that allow travellers to connect deeply with the destinations they visit. Together with Crocierissime, we aim to transform every itinerary into an opportunity to discover the extraordinary, adapting to each traveller’s preferences and creating unforgettable memories,” said Nishank Gopalkrishnan, Chief Commercial Officer of TUI Musement. From a guided tour of the breathtaking UNESCO World Heritage site of Ephesus in Turkey, to an e-bike tour in vibrant Barcelona, or a magical traditional Bedouin dinner under the Dubai desert stars, there’s something for everyone to make each itinerary truly unique. 🌟 🌍 To discover all the activities available for each itinerary, visit: https://lnkd.in/dS8x-jpv Read more here: https://lnkd.in/dWxq2YvX To find out how your business can access our diverse portfolio of #toursandactivities – write to us today at: partner@musement.com

🎉 Celebrating a Milestone Year with the Commercial Team! This year marks one year since Supply Management and B2B Sales joined forces as one team. Together, we’ve been working towards our goal of becoming the preferred partner for both operators and distributors of tours and activities. As the vital connector of supply and distribution, we strive to empower our partners and deliver exceptional value. 🌍 Expanding Partnerships: In 2024, we forged exciting new distribution partnerships across diverse industries - from travel agencies to cruise lines, tour operators, hotels, OTAs, and airlines - each one uniquely valuable. We also strengthened our collaboration with key activity operators to drive mutual success. ✈️ A Year of Connection: Over the past year, our team has attended more than 15 global trade events - from Paris to Istanbul to San Diego. While we are a digital-first business, we recognise the power of personal connections and deeply value the opportunities to meet our partners face-to-face in today’s hyper-connected world. 🚀 Driving Innovation: We are proud to have launched our flexible tour operating platform for multi-day tours, enabling partners to craft personalised itineraries for their customers. Additionally, we strengthened our commitment to health and safety through our expansive, innovative safety management system. 🌟 Exceptional Experiences: We’ve continued to flex our ability to create unique products to complement our curated portfolio, offering exceptional experiences crafted with care and guided by our expert local teams, all with the aim of delivering great value. 📸 National Geographic Day Tours - Operated by TUI: We’re thrilled that our distribution partners can now offer National Geographic Day Tours in city and sun & beach destinations. This portfolio of immersive day tours offers exclusive access and hands-on experiences, all inspired by National Geographic’s spirit of exploration. ✨ Season’s Greetings from All of Us! As we close this remarkable year, we’re taking time to recharge, reflect, and gear up with full energy for the year ahead. From our team to yours, may the season bring joy to you, your loved ones, and your colleagues. We look forward to connecting again somewhere in the world in the coming year! 🌍🎄

Join Us at FITUR, the Premier Travel Industry Event in Madrid! Whether you’re looking to dive into the future of travel planning with our flexible tour packaging platform for multi-day tours or explore our global portfolio of excursions, activities, and attraction tickets, we’re here to help you grow. Our thoughtfully curated portfolio features a selection of the most relevant and exciting tours and activities, designed to appeal to diverse customer profiles and adaptable to both your business requirements and the needs of your customers. 📅 Connect directly with Fernando Camarate Santos and Marco D'Arienzo for experiences, or María C. Briongos Camara and Patricia CS for multi-day tours. Alternatively, email us at partner@musement.com to schedule an appointment. We look forward to catching up in Madrid! Get your pass here: https://lnkd.in/drSNwdr6 #toursandactivities #FITUR

It’s a Wrap at Uzakrota Global in Istanbul! 🌍✨🎉 What an incredible experience for our team who attended! Valentina Driol, Director of Strategic Partnerships at TUI Musement, spoke on an engaging panel, “Tours & Activities – Now and Next,” discussing the latest trends and insights, and how experiences continue to shape travel decisions. 🙌 Meanwhile, Barış Değirmen, Head of Supply Management Turkey, was busy in our cosy corner connecting with existing and potential activity operator partners. 🤝 A big thank you to Gokhan Erdogan and Uzakrota for hosting such an insightful summit and providing us with a comfortable and eye-catching space to network. #Uzakrota #UzakrotaGlobal #ToursAndActivities #SupplyManagement #TravelTrends

For those who missed Travel Massive's WTM Social at Stripe’s London office, Alka Carter-Manning, Vice President of Supply Management at TUI Musement, shared valuable insights on the travel trends that will matter in 2025. Read below for the key takeaways from the panel 👇

📢 Exciting News! We’re thrilled to share that Valentina Driol, Director of Strategic Partnerships at TUI Musement, will be speaking at the 'Tours & Activities – Now and Next' panel at Uzakrota, discussing key trends in the fastest-growing segment of travel.   In this session, Valentina will explore the role of #toursandactivities as a powerful loyalty ancillary, how experiences continue to shape travel decisions, and the latest trends and insights into customer preferences.   Don't miss the chance to hear this engaging panel!  👉 Get your tickets here: uzakrota.com/summit24   You can also meet Valentina for a chat at stand 166–167 to discuss our global portfolio of excursions, activities, and attraction tickets – discover how you can enhance your brand awareness, loyalty, and recall while effortlessly expanding your online offerings.   To book an appointment, write to us at partner@musement.com or connect directly with Valentina Driol!

Heading to Uzakrota? Be sure to visit Barış Değirmen, Head of Supply Management Turkey, at stand 166–167 to discuss how our omni-channel distribution can position your products to reach the most broad and relevant audiences.   Leveraging our solid understanding of products, delivery, customers, channels, and destinations, we connect experience operators with distributors, aligning their objectives to drive mutual success and facilitate more focused product development and distribution.   If this sounds good to you, get in touch at partner@musement.com to schedule a meeting with Baris today!   Valentina Driol, Director of Strategic Partnerships, will also be at the stand to talk all things #toursandactivities – be sure to drop by and say hello!

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