Loro Piana

Unveiling La Prima Notte di Quiete, an immersive experience presented with Dimoremilano. To mark this year’s Milan Design Week, Loro Piana and Dimoremilano debut together to present La Prima Notte di Quiete, a captivating experience that unfolds, like a film, at the Cortile della Seta courtyard in the Maison’s Milan headquarters. After stepping through the curtains of a vintage-cinema foyer, visitors get to watch a fully furnished Loro Piana house come to life, where the boundaries between reality and fiction vanish. The installation unfolds across an entrance, three rooms, and a garden, blending sophisticated design with unparalleled craftsmanship. Exceptional furniture designed by Emiliano Salci and Britt Moran for Loro Piana Interiors, along with pieces from Dimoremilano upholstered in the Maison’s Interiors fabrics, Loro Piana’s The Art of Good Living Collection, artworks and antiques punctuate the rooms – complete with special light and sound animations. More than a mere space, it is an invitation to engage with the finest in both design, comfort, and sumptuous luxury. Book your slot for the unique experience on Loro Piana’s website. #LoroPiana #SaloneDelMobile #MilanDesignWeek #LoroPianaInteriors

Loro Piana and Dimoremilano join creative forces for Milan Design Week 2025. For the upcoming edition of Milan Design Week, Loro Piana and Dimoremilano debut together to present La Prima Notte di Quiete, an immersive experience held at the Maison’s Milan headquarters. Complete with exceptional furniture crafted by Dimoremilano in Loro Piana Interior fabrics and designed by Dimorestudio, the designers’ duo Emiliano Salci and Britt Moran, for Loro Piana Interiors, the installation marks the coming together of like-minded spirits – united by a shared passion for savoir-faire, excellence, and ultimate quality. Book your slot to discover the unique experience, opening on 8th April: http://bit.ly/3YceqRr #LoroPiana #DimoreMilano #DimoreStudio #SaloneDelMobile #MilanDesignWeek #LoroPianaInteriors

A legacy in cashmere, in search for ultimate excellence. From the 1960s when Franco Loro Piana began producing cashmere garments to today, the House’s cashmere is steeped in heritage, an unwavering dedication to quality, and close relationships with herders from Inner Mongolia. The precious raw material has come to encapsulate the House’s mastery in fibres – testifying to the beauty of the precious animals as well as the efforts and commitment of local herders. Over the years, Loro Piana has reaffirmed its quest for excellence through special projects, most notably the Cashmere of the Year Award. Encouraging farmers to elevate the quality of their fibres to unfathomable finesse, this special initiative unveils the Maison’s holistic approach to refinement while placing every person in the production process en par, part of a unique chain of hands. #LoroPiana #LoroPianaSavoirFaire

The House’s first-ever exhibition If You Know, You Know. Loro Piana’s Quest for Excellence, at the Museum of Art Pudong (MAP) in Shanghai, for the first time hosting a luxury Maison. Curated by Judith Clark, the exhibition offers an immersive journey through heritage, chronicled through a captivating tapestry of archival documents, artworks, exclusively designed garments, and more. It celebrates Loro Piana’s 100-year anniversary and is a tribute to its deep, long-standing connection to China. With a focus on exceptional savoir-faire and mastery in fibres and fabrics, the exhibition uncovers a masterful chain of hands that creates the finest dreams while celebrating the country where the House sources its iconic Cashmere from. The exhibition is open from 22nd March to 5th May 2025, from 10:00 am to 9:00 pm. Museum of Art Pudong, Shanghai, China. #LoroPiana

In preparation. A deep research in the archive to celebrate six generations of visionaries and craftsmanship. If You Know, You Know. Loro Piana’s Quest for Excellence presents a rich celebration of the House’s 100-year legacy in fabrics, fibres, and artisanship. To tell this remarkable story – deeply rooted in a family legacy from Valsesia, Piedmont, which predates the company’s founding in 1924 –, curator Judith Clark delved into the extensive Archivio Storico housed in Varallo in the same valley, with the showcased fabrics dating back to 1926. Thoughtful and sensitive, Judith Clark’s hands-on approach offers a meaningful, memorable, and emotional connection between the Maison and the visitor that evolves in a constant dialogue between yesterday and today. The exhibition is open from 22nd March to 5th May 2025, from 10:00 to 21:00. Museum of Art Pudong, Shanghai, China. #LoroPiana

The Maison’s very first exhibition, If You Know, You Know. Loro Piana’s Quest for Excellence, lands in Shanghai. A city where history meets innovation.    Embedded within Shanghai’s dynamic Lujiazui Riverside, Museum of Art Pudong (MAP) is a landmark in the making, the ideal platform for Loro Piana’s nuanced and heritage-steeped story – underlining the House’s indelible ties to China.    The exhibition is open from 22nd March to 5th May 2025, from 10:00 to 21:00. Museum of Art Pudong, Shanghai, China.    #LoroPiana

A distinct merge of tradition and innovation. Created with diligent care and precision, the new Eyewear Collection is an homage to ultimate craftsmanship. The sunglasses are worked and finished by Japan’s foremost artisans, blending time-honoured techniques with innovative mineral lenses in a perfect balance of durability, function, and style.  #LoroPiana #LoroPianaSavoirFaire

This year, to celebrate International Women's Day and foster the development and empowerment of the EllesVMH Italian community, we hosted the event “She's Next: Developing Skills for Tomorrow,” dedicated to nearly 100 women across LVMH Maisons. Attendees had the opportunity to discuss topics of women empowerment with exceptional ambassadors, showcasing women as true change-makers and emphasizing the crucial role of interpersonal effectiveness in leadership. Stereotypes and gender equity were the themes addressed with the support of Valore D, which has always been committed in promoting diversity and inclusion. Together, we are shaping a future where everyone can reach their full potential. #LoroPiana #EllesVMH #LVMH #IWD

A day to remember, a tradition to cherish. On 2nd March, we had the occasion to spend time together on the slopes of Alpe di Mera, in the heart of Valsesia, Italy. Deeply connected to our roots and legacy, this wonderful place became the stage for an unforgettable Sunday surrounded by snow and joy, shared with colleagues, families, and friends. Hundreds of employees gathered, gliding down the slopes and enjoying the charm of the mountains. This day was far more than a mere sporting event – it was a heartfelt tribute to togetherness, an embrace of the values that have united us for a century. Because at Loro Piana, we believe that the most precious moments are those we share together. #LoroPiana

At via dei Giardini, sending out Loro Piana stamped postcards. For Milan Fashion Week, Loro Piana transformed the kiosk on via dei Giardini into a historic post office where passerby could post their cards with black-and-white vintage advertising campaigns. Loro Piana also curated its very own newspaper, the Loro Piana Chronicles, filled with engaging reads on its 100 years of history and heritage. Visitors could get their own copy, alongside a small ivory tote bag, a thoughtful keepsake crafted in signature Cashmere. #LoroPianaFW25 #LoroPiana #MFW