Lavazza Group

Announcing our Group's 2024 results: we maintained our growth trajectory through international expansion, adapting effectively to a competitive market. More on our website: https://lnkd.in/enwA-jXD

Spring into action with a bouquet of news from around the world in our March #CoffeeBreak. ☀️ In this release, we're celebrating the connections that make Lavazza special. We'll retrace the history of the women who've shaped our legacy, explore the shared experiences behind our Tales of Italy collection, and see just how the Lavazza Training Center brings magical coffee experiences to life. We'll also hear from Fabio Scaltritti on how we're bringing Italian passion to the Chinese market. Grab your favorite brew and get ready for a delicious dose of coffee insight. ☕️

Cuba: Coffee, Culture, and Community! Our Ambassador Programme explored the vibrant island of Cuba, diving deep into its rich coffee culture and connecting with the passionate people behind it. From visiting coffee plantations to learning about community projects, it was an unforgettable experience! The Ambassadors delved into the entire coffee process, visiting the Jibacoa Coffee Experimental Center and the BioCubaCafé factory. They were able to witness and partake the cherry harvest, gaining invaluable insights into sustainable practices. This trip underscored the resilience and dedication of the Cuban coffee community, who pour their hearts into every precious bean, striving for a future filled with hope. Some of the best moments ➡️ https://lnkd.in/dz5WcsDd

Connecting with American coffee lovers is key to Lavazza's North American growth. Daniele Foti, Group Marketing VP for North America, reveals how strategic partnerships and relevant events will allow our global brand with Italian heritage resonate with consumers. Watch the full interview.

Honduras: where the 2024 Lavazza Group Ambassador Programme ignited. Our global team embarked on an unforgettable journey, immersing themselves in coffee plantations, confronting Honduras' rich history and challenges. They witnessed firsthand the unwavering passion of its farmers and the powerful commitment of our Group and the Lavazza Foundation to building a brighter future for local communities. This adventure, a fusion of diverse perspectives, sparked unforgettable emotions. Read their stories: https://lnkd.in/dGMU32P6

More than just espresso, latte, or cappuccino – it's artistry, not alchemy. Don't call it magic, it's the mastery you'll find at the #LavazzaTrainingCenter. Immerse yourself in the world of coffee, cultivated through expertise, passion, and unwavering dedication. As the world's largest coffee training network, with over 55 locations worldwide, the #TrainingCenter has redefined how the world understands and prepares coffee, sharing our legacy and inspiring the next generation of coffee masters. Still think it's magic? See for yourself:

Ever wonder what goes into crafting a great cup of espresso coffee? It's a journey of precision, and our Chief R&D Officer, Fabio Scaltritti, takes you behind the scenes. Discover this meticulous development process behind our systems, all driven by an unwavering commitment to delivering the highest quality coffee experience, thanks to a crucial synergy between machine, capsule, and coffee. Ready to delve deeper? Watch the full interview:

A new chapter for coffee in Malta ☕ We have recently launched a state-of-the-art coffee #TrainingCenter, one of the island's first dedicated coffee training schools. Located at P.Cutajar & Co Ltd's headquarters in San Ġwann, this #LavazzaTrainingCenter embodies a shared commitment to excellence: programs are designed for both aspiring and experienced professionals looking to hone their skills and stay ahead of evolving industry trends. Joining Lavazza's global network of 58 training centers worldwide, this initiative is another testament to our dedication to quality and innovation within the coffee industry.

Brewing the future of coffee: the 20th edition of the "Coffee Design" Workshop, a collaboration with Politecnico di Torino, took place at our #LavazzaTrainingCenter in Turin. Over five days, students from the Università degli studi di Parma and the Polytechnic University of Turin delved into our rich history of #coffee experimentation and innovation. They were challenged to develop fresh, innovative perspectives on coffee products, consumption, and communication. Our #LavazzaTrainingCenter, an international hub dedicated to training coffee professionals and driving research & development for over 30 years, played a crucial role in this collaborative effort: this workshop has become a highlight for students, offering a unique opportunity to explore the vast possibilities within our dynamic industry ⬇️ 🌱

There's a story of empowerment behind every cup. On #InternationalWomensDay, we celebrate the resilience and dedication of women coffee producers who are not only improving the quality of life for their families and communities, but also inspiring future generations. Join Mario Cerutti, our Group’s Chief Institutional Relations and Sustainability Officer, Veronica Rossi, Sustainability Senior Manager and Vivian Vasquez, Project Manager Carcafè Foundation, as they take you on a journey into the heart of the Fondazione Lavazza's projects for women empowerment in #BeansofImpact.