Bókun, a Tripadvisor company

🚨Our live webinar with CheckYeti is tomorrow! Join us and learn how travellers book their experiences, what the most successful adverts look like, and how you can capture more of the demand! 🚀 Spaces are limited, so save your slot here 👉 https://bit.ly/4lgAJzj We look forward to seeing you there! 👋

👀 What are travellers most excited about? Tripadvisor have been finding out what travellers are most excited about when thinking about their Spring trips... 😍 Overall all generations are most looking forward to three things: food, scenery and activities! All experience operators should look to emphasise these elements when creating their product descriptions and imagery! Want to know what each generation is looking forward to? Swipe below to find generational trends... 📈 #TravelTrends #Tripadvisor #ToursandActivities

🤩 Uncover the secrets of traveller booking behaviour on our free webinar! Bókun and CheckYeti will be partnering up for our joint webinar ‘Traveller Booking Trends: Booking data and regional insights’. 🤗 📈 We will be taking a deep-dive into key data insights to help operators optimise their product adverts, increase off-peak bookings and capture more demand. What will we be covering? 🔹Booking trends by region and experience type 🔹How to create product adverts based on the most successful experience 🔹Channel management explained with operator insights Interested in joining our webinar? Save your space here 👉 https://bit.ly/4lgAJzj

Bókun takes to the Thames! 🚤 🚀 A BIG thank you to Thames Rockets, who invited us along to experience their brand new ‘Rebel Speedboat’ soft launch! 👏 The Channel Management team loves to help operators streamline operations and grow their distrubtion easily, giving them back more time to innovate. Congratulations to Thames Rockets on creating brand new, exciting products, that offer guests more variety and choice when booking their experiences! 🤩 #ChannelManager #ThamesRockets #Experiences #ToursandActivities

🤩 Bookings are the North Star goal! ⭐ On our most recent webinar we were joined by Brennen Bliss, CEO of Propellic - Travel Marketing to discuss all things Performance Bookings! We know that growing direct bookings is a priority for many operators, but sometimes it can be very hard to know where to start. 😵💫 For operators the goal should be simple - focus on what drives bookings, not simply impressions! 💡 Operators should work on a test and learn strategy, that focuses on what drives bookings, not vanity metrics. And, just like you would with your distribution partners - ensure you are diversifying your direct marketing channels across the funnel. Want to discover how Bókun can help you drive more direct bookings? Try out our 14-day free trial. 📈 #ToursandActivities #TourismMarketing #PerformanceBookings #DirectBookings

👋 We're joining Viator for ignite Local! 🎡 The Bókun team are super excited to announce we will by joining our friends from Viator for their ignite Local in London on the 9th April! We can't wait to soak up the industry trends and traveller insights, as well as meet with exciting operators in the area. Bókun will also be presenting our session: 'The Secret to Selling Out: Unlock the Power of Connected Distribution'. 🚀 If you would like to catch-up please drop us a message and we look forward to seeing you there! 🤩 #Viator #ignitelocal #TourismTrends #ExperiencesIndustry

Arival Valencia is only one month away! The Bókun team is getting excited to head to one of the biggest events in the Experience industry calendar! This event provides us with the perfect opportunity to discover emerging trends in the industry and catch-up with exciting operators. If you would like to book a meeting with the team please drop us a message! 📩 📢 P.S. Back by popular demand! The Bókun barista will be joining our stand to help keep you energised throughout the event! ☕ #Arival #ArivalValencia #ExperiencesIndustry #ToursandActivities

🧐 Question: how do you stand out from the crowd? McKinsey and Company's report on the Evolving Role of Experiences in Travel highlighted that 'in response to intense traveller demand for experiences, supply has boomed'. So, how do you make sure your experiences are seen by the right people at the right time? At Bókun, we see that having a varied and thoughtful distribution plan helps operators to capture more bookings. In fact operators who started selling through the Marketplace in 2023 saw an average GBV increase of 43%! 🚀 Our top tips for operators who want to distribute their products include: 🔹Inspire travellers by telling them about your company's journey 🔹Sell with worldwide OTAs to capture international travellers 🔹And, display on regional resellers to find local travellers 🔹Create exciting product descriptions and include as many photos as possible 🔹Keep an eye on your competitors and where they are distributing 🔹Partner with complementary suppliers to create brand new combo products! #Distribution #ToursandActivities #OTAs

📢 Learn how to drive more direct bookings with our free webinar! We are super excited to announce we will be running a joint webinar with Brennen Bliss, CEO of Propellic - Travel Marketing, in which we uncover key tips and tools to capture more direct bookings. 🚀 What will we be covering? 🔹5 x key principles of performance bookings for scaling direct bookings 🔹Leveraging SEO and paid media for measurable growth 🔹Practical strategies for increasing marketing ROI and reducing acquisition risks 🔹Hands-on templates and tools you can implement immediately Interested in joining the webinar? Save your slot here 👉 https://bit.ly/4hCud37

📽️🎬 Lights, Camera... Experiences! TV and film creates cultural moments, and no more so than in the Experiences industry! Expedia Group's Unpack ’25 trends report reveals that 66% of travellers say their trips have been influenced by place they’ve seen in movies or TV shows. 👀 🗒️ Operators should take note of high-profile TV and film releases to see if they can make any optimisations to tours to capture more bookings. They should also look to increase marketing efforts if there region is in the spotlight. 💡 We've been following a few major TV releases this year and have seen some very exciting search trends. Take a look at our standouts below. 👇 #ToursandActivities #Set-Jetting #TVandFilm #TravelTrends