Pitch Magazine

#Exclusive: Pitch BrandTalk - SENTHILKUMAR V G of Bank of Baroda in conversation with Simran Sabherwal He discusses the importance of grievance redressal as a key differentiator in the UPI space, highlighting BOB ePay's strength in providing in-person solutions. #Pitch #Marketing #VGSenthilKumar #UPIspace #GrievanceRedressal #BOB

In a significant development, the Lodha brothers--elder brother Abhishek Lodha and younger brother Abhinandan Lodha-- and the companies they lead have amicably resolved all outstanding disputes under the guidance of their parents. As part of the agreement, Macrotech Developers Ltd. (MDL), led by Abhishek Lodha, retains exclusive ownership and usage rights of the brand names ‘Lodha’ and ‘Lodha Group’. Meanwhile, Abhinandan Lodha solely owns and has exclusive rights to the brand ‘House of Abhinandan Lodha’ (HoABL). It has been clearly established that there is no association between ‘Lodha Group’ and ‘House of Abhinandan Lodha’, and both entities will actively communicate this widely. Furthermore, Abhinandan holds no rights or claims over MDL, Lodha Group, or Abhishek’s other ventures, and similarly, Abhishek has no rights or claims over HoABL or Abhinandan’s businesses. #LodhaBrothers #BrandSeparation #MacrotechDevelopers #HoABL #RealEstateIndia #pitch #marketing

Senco Gold and Diamonds has revealed its newest campaign, “Khushiyon Ki Reet – #ApkaShukriya”, a heartfelt tribute to the unsung heroes behind its timeless treasures—the master karigars. This emotional and captivating campaign shines a spotlight on the artisans whose unparalleled skills have transformed precious metals into enduring symbols of love, tradition, and heritage for generations, stated a pres release. The campaign also marks the launch of Senco’s exquisite Khushiyon Ki Reet Collection. “Aap ka Shukriya campaign is an ode to Karigars and the craftsmanship that SENCO’s legacy is built on. Senco means design and superior craftsmanship for over 85+ years. We thank our Karigars for their dedication and being with us through generations.,” said Joita Sen, Director of Senco Gold & Diamonds. #SencoGold #KhushiyonKiReet #ApkaShukriya #JewelleryCraftsmanship #KarigarTribute #pitch #marketing

Cricketer Rinku Singh has officially partnered with BeastLife, coming on board as a brand ambassador. Known for his commitment to fitness and performance, Rinku’s association marks a powerful step forward for BeastLife as it continues to scale rapidly in the Indian market, stated a press release. “Impressed by the brand’s vision and the quality of its product range, Rinku chose to actively support BeastLife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Rinku Singh. Gaurav Taneja, BeastLife | #RajGupta #RinkuSingh #Beastlife #BrandAmbassador #SportsMarketing #FitnessBrand #pitch #marketing

A Shift From Product-Centric to Customer-Centric Marketing. Neha Plasterwala, Head of Marketing and Communications – Lockton India, writes about the evolution of marketing, the future of brand-client relationship and more. #GuestColumn Read the full story - https://lnkd.in/dbbMNSqU #CustomerCentricity #MarketingStrategy #B2BInsurance #DigitalTransformation #CustomerExperience #pitch #marketing

There’s nothing quite like the comforting taste of home, and Macha Tea brings this sentiment alive in its campaign film featuring Bollywood’s evergreen icon Madhuri Dixit, who is also the brand ambassador of Macha Tea. Taking inspiration from the cherished tradition of ‘Maa Ke Haath Ki Chai’, the film is a heartfelt tribute to the irreplaceable warmth, love, and nostalgia that nurtures like a mother—one sip at a time. SHEKHAR SHARMA | Shubham Sharma | Macha Consumer Products Pvt. Ltd. #MadhuriDixit #MachaTea #MaaKeHaathKiChai #AdvertisingCampaign #EmotionalMarketing #pitch #marketing

#Exclusive : PNG Sons (P N Gadgil And Sons Ltd) targeting turnover of around Rs. 9,500 Cr. 💸 Co-founder & Director Aditya Modak, tells us how the 193-year-old brand continues to remain relevant, and the road ahead. Read the full story by Simran Sabherwal : https://lnkd.in/gpzMhykg  #PitchBrandTalk #PNGadgilAndSons #Fortune500India #JewelleryIndustry #BusinessGrowth #ExpansionPlans #FinancialMilestone

Antacid brand ENO has roped in Vicky Kaushal as its new brand ambassador. The collaboration kicks off with a high-impact 360-degree national multimedia campaign. In the campaign, Vicky takes on the role of ‘Jaadugar Samrat’—a charismatic magician whose captivating performance is momentarily disrupted by acidity. As his audience begins to lose interest, ENO comes to the rescue, demonstrating its fast action and saving the show. The light-hearted yet powerful narrative underscores a universal truth: even the most dynamic moments can be interrupted by acidity, and ENO offers the fast-acting relief needed to stay on top of one’s game. #VickyKaushal #ENOIndia #AdvertisingCampaign #DigestiveRelief #BrandEndorsement #pitch #marketing

#Exclusive: Pitch BrandTalk - Bhavik Bhandari of Ashwin Sheth Group in conversation with Simran Sabherwal He outlines a budget strategy: 40% for digital marketing, 30% for ATL (print and outdoor), 10% for BTL (collaborations and influencers), and 20% for experiential marketing. #Pitch #marketingbudget #marketingstrategy #ATL #BTL #digitalmarketing

Virat Kohli has reportedly ended his association with athletic wear brand Puma despite the company’s attempts to retain him, said a media report citing sources. Kohli tied up with Puma back in 2017 for a period of 8 years in a Rs 110 crore deal. The contract ended this year. Another report said that Kohli will be pursuing a partnership with athleisure brand Agilitas to expand his own brand One8 into a global company. #ViratKohli #PumaIndia #BrandPartnership #SportsMarketing #CelebrityEndorsement #pitch #marketing