An innovative project to approach climate change communication has received funding at University College Cork.
Four towns across Ireland will be shortly chosen and hairdressers in each town will be provided with a suite of training materials about climate change and the role that local communities can play in addressing it.
The training materials will be co-developed by UCC, The Environmental Forum (TEF) and hairdressers, based on the "Discourses of Climate Delay" research, which highlighted the pervasive and complex ways in which the need for climate action is downplayed.
The project, 'A Brush with Climate', will utilise UCC’s expertise in climate change and communications and The Environmental Forum’s experience of local community climate action. Workshops with hairdressers will co-develop role play methodologies to assist in conversations on local climate mitigation and adaptation actions including the top six most impactful personal climate actions.
The project is led by Dr Maria Kirrane from the Office of Sustainability and Climate Action working with the Research Ireland MaREI Centre at UCC and received €63,000 in funding under the Research Ireland Discover Programme, aimed to inspire broader public engagement in science, technology, engineering, and mathematics (STEM).
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