MarketStar

Our CEO, Keith Titus, attended the Forrester B2B Summit and shared thoughtful reflections on how today’s B2B buying landscape is being reshaped. From the growing influence of GenAI to the importance of supporting the full buying network, the message is clear—success now depends on how well we adapt, align, and deliver value across the entire journey. #ForresterB2BSummit #B2BLeadership #SalesEnablement #GenAI 

Let’s talk about boundaries—the kind that protect your energy and set you up for a healthier, more sustainable career.   In our next MarketStar Women in Business Coffee Chat, we’ll hear from Tara Hirschi, Double Rockstar winner and People Success Manager at MarketStar. She’ll be sharing her take on why setting boundaries matters, how it helps you show up as your best self, and what it really looks like in day-to-day life.   It’s all about taking care of yourself, so you can keep showing up strong—at work and beyond.   #WomenInBusiness #SettingBoundaries #CareerWellbeing #ProfessionalGrowth

We’re excited to share that MarketStar has received a Gold Stevie® Award for Demand Generation Program of the Year at The Stevie® Awards 2025 for Sales & Customer Service! 🏆 This recognition highlights the thoughtful, data-driven approach behind our ABM strategy — combining intent modeling, AI-powered personalization, and close alignment between marketing and business development to support meaningful growth. It’s an incredible milestone, and one we’re excited to keep building on! 🌟 Read more: https://bit.ly/42i5E5I #DemandGeneration #ABM #GrowBeyond

🌟 Your sales team closes the deals. But who sets them up to win? Sales Ops teams are the engine behind revenue—but too often, they’re held back by disorganized data, admin overload, and lack of visibility into strategy. It’s not just a support function. It’s a strategic force. And when it runs right, everything else moves faster. 📊 Get expert insights on the top challenges holding Sales Ops back—and how to turn them into drivers of growth: https://bit.ly/4hKk0T4 #SalesOperations #RevenueGrowth #GrowBeyond

Recognition is meaningful—but what matters most is how we show up every day. From leadership representation to mentorship and return-to-work programs, we’re focused on creating long-term impact for women across MarketStar. Swipe through to see how we’re putting 'You Belong' into practice. 🌟 Read the full story: https://bit.ly/3G6hlF2 #OneMarketStar #YouBelong #MarketStar #WomenInLeadership

Being named one of ET NOW's Best Organizations for Women in 2025 is more than a recognition—it’s a reminder. That when women are supported, seen, and given the space to lead, the entire organization moves forward.   This recognition reflects the culture we continue to build—where 'You Belong' isn’t just a value; it’s something we put into practice every day.   We’re grateful for the recognition—and even more grateful for the women who make MarketStar what it is.   🌟 Read the full story: https://bit.ly/4hWsfuz   #OneMarketStar #YouBelong #MarketStar #WomenInLeadership

🌙 Wishing you a very happy Eid Mubarak from all of us at MarketStar! To everyone observing around the world, we send our warmest wishes— may your celebrations be filled with love, your journey ahead guided by hope, and your heart full of peace. Wishing you joyful gatherings and meaningful moments this Eid. #EidMubarak #MarketStarSpirit #OneMarketStar

In 2025, scaling platform revenue is no longer about doing more of the same—it’s about doing it smarter. AdTech leaders are facing rising advertiser churn, stretched sales teams, and the complexities of executing in global markets. The key to sustainable growth? The right strategy. In this edition of the MarketStar Growth Digest, we cover: ➝ How outsourcing can drive AdTech revenue growth at scale ➝ Building a scalable advertiser support engine to deliver results ➝ Streamlining operations while expanding market reach Ready to rethink your growth strategy? Let’s tackle the biggest challenges in AdTech with precision, speed, and agility. #AdTech #RevenueGrowth #ScaleSmarter #GrowBeyond

🧡 Doncho Donchev’s journey at MarketStar shows how growth is possible when you have the right mindset and support. Starting as a Senior Enterprise Application Administrator, Doncho quickly made an impact, earning a promotion to Team Lead in just six months. His success is a result of continuous learning, #mentorship, and the opportunity to take on new challenges. At MarketStar, we believe in empowering our people to grow. Doncho’s story proves that when you’re ready to seize opportunities, you can climb the ladder fast. #GrowthAtMarketStar #CareerJourney #Leadership #MarketStarCareers #EmployeeSuccess #CreateGrowth #CareerGrowth

Last week’s MarketStar Women in Business event was all about Creating Soulful Connections—and what a powerful way to kick off the year! Sara Moore joined us for an inspiring session on personal growth, goal setting, and leading with intention. She encouraged us to define a mantra for the year, stay rooted in gratitude, and be mindful of where we focus our energy. Some key takeaways we’re carrying forward: ✨ Mindset drives success 🌀 Clarity creates momentum ✅ Small daily actions make the biggest difference Here’s to staying aligned, intentional, and energized all year long! #WomenInBusiness #ProfessionalGrowth #MindsetMatters #2025Goals