(EN) In France, the majority of speed bumps no longer comply with current standards. Due to a lack of resources, many municipalities struggle to replace them. This is why Citroën, staying true to the spirit of its founder who already supported road improvement in 1919, is reallocating its advertising budget to bring them up to standard, in partnership with local authorities. Discover BumpBoards, Citroën's initiative to replace speed bumps in villages across France. - (FR) En France, la majorité des ralentisseurs ne respectent plus les normes en vigueur. Faute de moyens, de nombreuses mairies ont du mal à les remplacer. C’est pourquoi Citroën, fidèle à l’esprit de son fondateur qui soutenait déjà l’amélioration de la voirie en 1919, réalloue son budget publicitaire pour les remettre aux normes, en partenariat avec les municipalités. Découvrez BumpBoards, l’initiative Citroën de remplacement des ralentisseurs à destination des villages de France. - Brand: Citroën Brand Team: CEO: Thierry KOSKAS, CMO: Federico Goyret, Global Brand Content And Digital Director: Fabian Rodriguez, Head Of Brand Content: Sylvain Peraldi, Head Of Communication: Stéphane Cesareo Agency: BETC Agency Management: President: Bertille Toledano, Stephane Xiberras, Managing Director: Mehdi Benali, Associate Director: Aude Devaux Chief Creative Officer: Stéphane Xiberras Creative Directors: Nick Bakshi, Matthieu Bouilhot, Guillaume Rebbot Art Director: Natan Ritaly Creative Maker: Bastien Sabot Strategic Planning: Etienne Averseng Traffic: Kemi Z. Production House: Francine Framboise Production Team: Executive Producer: Stéphanie Huguenin, Producer: Lisa Aleksenko, Sound Engineer: Corentin Lebon, Audiovisual Technician: Mathieu Pinchon, Editor: antonio lizzio Director: Basile Roze DOP: Cédric Leprettre
