Mediahub Worldwide

We're excited to announce our innovative partnership with Lurpak and MasterChef Australia! Mediaweek Australia recently highlighted our crafted, multi-platform campaign, which seamlessly integrates broadcast, digital, and social channels to elevate Lurpak's brand presence. This partnership goes beyond traditional advertising, creating authentic connections with passionate food lovers and celebrating the joy of cooking. Learn more about how we're putting good food at the heart of this collaboration here: https://bit.ly/3EuYvqR

Congrats to our U.S. team and Radical + Disruptive Lab for taking home two MediaPost Planning & Buying Awards! Best Audio Campaign: Two Generations, One Beverly Hills Cop for Netflix Best Creative Campaign: Playing Again with Squid Game Season 2 for Netflix Huge thanks to our clients at Netflix for trusting us to bring these bold ideas to life, from using Uber delivery robots to sing the Axel F theme song to power slaps with the iconic Squid Game pink guards. Check out the full list of winners and read more about the work here: https://bit.ly/4jnXOPa

Another Brand Innovators Media Buying Summit in the books! This year, we dived deeper into the art and science of media planning, where AI-driven buying and human-centered storytelling are reshaping the way brands connect with consumers. Huge thanks to the BI team and all our wonderful speakers. Glad we could share our space and expertise, not just to showcase what’s working but to imagine what’s next.

Standing out as an agency brand has never mattered more, especially in a world in which media investment is dominated by tech platforms. Mediahub’s EMEA & APAC CEO, Ross Jenkins, sat down with Jack Benjamin of The Media Leader UK to share how Mediahub is pushing back against the narrowing media canvas and rethinking AI’s role in creating smarter, bolder media investments. Read the full interview here: https://bit.ly/44jeVwY

What happens when creativity leads media strategy instead of following it? Disruption, bold thinking, and a new way forward. To kick off our Media Buying #BISummit hosted by Mediahub Worldwide in Boston, our host’s very own U.S. Chief Executive Officer Nicole Estebanell and Chief Creative Media Officer Laurel Boyd shared how they’re pushing the boundaries of what media can do when creativity leads the way. From breaking traditional buying molds to integrating bold ideas across platforms, they highlighted the power of inventive thinking in driving real business results. The conversation, moderated by Yelp’s Kristen Devinney, challenged the notion of media as a fixed formula and made a strong case for reinvention. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/gMtBFhTE

A great start to the day in our Boston office, hosting Brand Innovators Media Buying #BISummit!

Looking to boost your advertising effectiveness? We are excited to share our latest study with Snap Inc. and Amplified Intelligence, revealing the power of platform choice and creative in driving consumer attention. The study highlights a direct link between attention and happiness, demonstrating how ads that speak to human needs and optimizing content for specific platforms can foster a positive environment and boost results. Read more about the study: https://bit.ly/3YpvHGV #AttentionEconomy #Advertising

Calling all Boston marketers! Join us this Thursday, April 10th, as we host the Brand Innovators Media Buying #BISummit. Hear from our U.S. CEO Nicole Estebanell, Global Chief Creative Media Officer Laurel Boyd, and marketing leaders from major brands like New Balance and Tripadvisor as they discuss the latest trends in media buying. Learn more and register here: https://lnkd.in/ghvBTVfN

We're proud to announce that smart Europe GmbH has selected Mediahub as its media AOR! Our Hamburg team will lead the account, driving the brand's media strategy across 11 European markets, including the UK. We look forward to working with Smart and using media to accelerate their success in the dynamic EV market. Read more in Campaign UK here: https://bit.ly/42fXw5T

Saj Nazir of Mediahub Worldwide kicked off our Evolution of Media, Marketing & Creativity #BISummit hosted by IPG Mediabrands in London with a thought-provoking fireside chat on the evolving landscape of brand strategy. Alongside his moderator Artlist’s Dikla Bengio, Saj’s insights on merging creativity with modern media tactics showed how brands can stay ahead in an ever-changing world. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://bit.ly/3QoERzD