GLOBE GROUPE SHOPPER HOUSE

[Travel Retail] 🍀 A wind of celebration blew through British airports for St Patrick's Day! 🍀 St Patrick's Day honours Ireland's patron saint. But beyond its cultural roots, it's also a fantastic business opportunity! In 2025, 61% of consumers planned to celebrate St Patrick's Day, matching the previous year's record and up from 55% in 2019.The impact of St Patrick's Day is felt on an international scale. St Patrick's Day is celebrated in over 200 countries around the world. GLOBE TRAVEL RETAIL marked the approach of this Irish bank holidays at UK airports. Through targeted activations, Irish outfits, in-store events and special promotions, we were able to boost the appeal of our outlets and stimulate impulse buying. ✈️☘️ A big congratulations to the teams on the ground and to the brands that brought creativity to the game. 👏 to our partners Avolta and ARI for their support! Follow us to get the latest Travel Retail news! 🚀 Charles Handbridge Mia-Jorja Rubotham Andy Mason Cyril COULAREAU GLOBE TRAVEL RETAIL SYNERGY - GLOBE TRAVEL RETAIL #SaintPatrick #RetailExperience #TravelRetail #CustomerExperience #sales #shoppermarketing

Following the acquisition of ADMS. PARIS, GLOBE GROUPE redefines the frontiers of the Shopper Marketing and Influence Business 🎯 This strategic alliance addresses the monumental shift in contemporary consumer behavior, which has fundamentally changed the shopping journey. It establishes a pioneering service model that merges influencer marketing with shopper marketing capabilities, focusing on measurable sales performance. 🚀📈 As brands increasingly prioritize the seamless integration of online and offline channels, they actively seek robust and flexible solutions capable of delivering fluid shopping experiences to their customers. Leveraging the combined expertise of ADMS and GLOBE GROUPE, this partnership aims to enhance the effectiveness of influencer marketing campaigns by closely aligning them with targeted purchasing triggers. The goal is to implement innovative hybrid marketing programs which span multiple platforms including influencer engagement, social media, experiential marketing and retail activation. 🔥📲 ADMS.paris | Globe Groupe x GLOBE GROUPE Growing Brands. Driving Sales Follow us to get the latest news of Shopper Marketing! 🚀 GLOBE GROUPE SHOPPER HOUSE ADMS.paris | Globe Groupe Cyril Attias Jeremy Dahan GLOBE TRAVEL RETAIL GLOBE Factory N2O primer impacto TechSell BARON - GLOBE GROUPE #brandactivation #RetailMarketing #Influence #socialmedia #socialcommerce #connected #commerce #nocanal #shopperjourney #influencebusiness

[ Travel Retail ]🥂 POMMERY shines in Paris at Charles de Gaulle airport ! ✨ Founded in 1836 and pioneering the production of the first brut champagne in 1874, Pommery Benelux embodies audacity, innovation and elegance à la française. Its refined style, imbued with freshness and finesse, appeals to champagne lovers the world over. 🥂As a tribute to Madame Pommery, Cuvée 150 ans Blanc de Blancs embodies excellence in a limited edition of 1,500. Crafted from the finest chardonnays from Cramant, Avize, Oger, Dizy and the prestigious Clos Pompadour in Reims, this exceptional cuvée benefits from six years' aging to reveal all its finesse and refinement. We are proud that our agency GLOBE TRAVEL RETAIL has contributed to this success. Thank you to our Lagardère Travel Retail and Extime Duty Free Paris for their trust. Cyril COULAREAU Audrey Isidor Alejandra Navarrete Clement Boulineau Virginie Devoyon Julie D Tiffanie VONGKORAD Charlotte DEZAPHIX Elsa Etienne David Zegerius Thomas Llorca Mathilde Nau #TravelRetail #BrandActivation #LuxuryFragrance #airport #travelretail

🇬🇧 White Paper N2O: The Future of Retail is Here 🛒 Did you know 75% of Gen Alpha still prefer shopping in physical stores despite growing up in the digital age? But here’s the thing—they crave immersive, hands-on retail experiences to enhance the overall shopper journey and build strong relationships with brands. N2O, part of GLOBE GROUPE SHOPPER HOUSE, is specialised in crafting those memorable experiences in the UK. With over 25 years of expertise in creative brand experience, the team helps brands connect with consumers in innovative ways, blending creativity with measurable impact. 👉 Click to read the article : https://lnkd.in/efnj3TEE 💡 Curious about how to nail your brand’s in-store strategy ? N2O just released the 2nd volume of its Gen Alpha white paper! Discover how to create memorable experiences that resonate with the next generation of shoppers. 👏 Shoutout to the brilliant team behind this initiative: Terrence Woodward Clare James Emily Harris Follow GLOBE GROUPE SHOPPER HOUSE for more Shopper Insights! #RetailTrends #GenAlpha #BrandExperience #InStoreMarketing

🌍💜 International Women's Day 💜🌍 Today, at GLOBE GROUPE, we celebrate International Women's Day by reaffirming our commitment to equality, inclusion and respect. 💡 Because every day, talented women drive our company forward, inspire our teams and transform our sector, we are keen to honour them. 📢 This day is also an opportunity to remember that equality cannot be decreed, it has to be built. That's why we are committed to fostering an environment where everyone can flourish, grow and achieve their ambitions. 👏 A huge thank you to all the women and men of GLOBE GROUPE who, together, work every day for a more positive, inclusive and equitable environment. It is by moving forward collectively that we build a fairer world. N2O primer impacto GLOBE Shopper Experience GLOBE TRAVEL RETAIL BARON - GLOBE GROUPE TechSell SYNERGY - GLOBE TRAVEL RETAIL #InternationalWomen'sRightsDay #ProfessionalEquality #TogetherForEquality

🎉 Pride LIVE 2025 is back with N2O! 🌈 We're proud to announce that our UK agency, N2O, is partnering with multiple Pride events across the UK, helping brands authentically demonstrate their advocacy for the LGBTQ+ community. Pride in London expects over 1.7 million people to enjoy immersive experiences throughout the 6.5-hour parade. ✨ Their assets: 🔹 Experiential spaces for total immersion. 🔹 Opportunities for all brands, suitable for all levels of investment. 🔹 Tailor-made campaigns for unique activations. 🚀 Stay tuned! The next few weeks will be packed with announcements about the talent joining our events. Together, let's make our customers shine under the colors of the rainbow! 🌈 Emily Harris, Clare James, Dan Jenner, Terrence Woodward, Ben Goss, Julia Collis, Michael Green, Amy Shaylor, Jack Horlock #Pride2025 #LGBTQ #PrideInLondon #ExperientialMarketing

🌍 SUSTAINABLE BUSINESS INSIGHTS Faced with environmental and social challenges, European brands are stepping up their responsible practices. CSR is now essential to any strategy. Here are some inspiring retail initiatives for a positive impact, from reducing emissions to supporting farmers. There's no shortage of examples! Our favourites of the month: 👉L'Oréal : Pack Lab creates the packaging of tomorrow. 👉Kavanagh Group innovates to fight food waste 👉Mercadona supports its employees after the floods 👉Carrefour : 1.5 degree target for its suppliers by 2026 👏🏻 Congratulations on your commitment and inspiring initiatives Ezgi Barcenas Noel Kavanagh Jnr Patricio Carpena Ortega Bertrand SWIDERSKI 🌱 #CSR #Retail #Sustainability #Social Responsibility #Brands #connectedcommerce

🎉 Primer Impacto celebrates its 20th anniversary! 🎉 In 2023, primer impacto joined GLOBE GROUPE, further strengthening our presence in Europe and reinforcing our leadership in Sales & Brand activation. Since its creation in 2005, Primer Impacto, has established itself as a key player in field marketing across Spain and Portugal. Congratulations to all Primer Impacto teams for 20 years of success, innovation, and growth! 🚀 We look forward to continuing this incredible journey with you and turning every touchpoint into a sales opportunity. Luis Mestre Marc Fernandez Perez Michael Green #BrandActivation #RetailMarketing #Merchandising #Fieldforce

[ Travel Retail ] : Celebrate Valentine’s Day with Nina Ricci at the Airport ✨ For Valentine’s Day, Nina Ricci invites you to declare your love in a unique way at the Venus corner in Paris Aéroport - Charles de Gaulle (CDG), within Extime Duty Free Paris. To make this celebration even more special, personalize your bottle of the new iconic Art Deco Venus fragrance by engraving a word of love. A delicate and unforgettable gesture to surprise your loved one! In addition to this exclusive engraving, receive perfect Valentine’s Day gifts: an elegant mirror and a Nina Ricci bracelet. Beauty experts, dressed in Nina Ricci creations, will guide you through this immersive experience, making your airport visit an unforgettable moment. ❤️ Give a fragrance with a personal touch, engraved with a love message just for her or him or for yourself ! GLOBE TRAVEL RETAIL Cyril COULAREAU, Audrey Isidor, Alejandra Navarrete Julie DEBENATH #ValentinesDay #TravelRetail #BrandActivation #LuxuryFragrance #Personalization