Equativ

✨ Thank you, nextM, for the Magic of Innovation! ✨ Our German team had an amazing time at nextM 2025 in Düsseldorf, where The Magic of Innovation truly took center stage. As a proud partner of the event, we joined industry leaders, thinkers, and innovators to explore what’s next in media and marketing. 📈 💡 The Magic of Innovation was felt in every moment. From Maestro by Equativ streamlining deal-making to an iPad magician 🪄 🎩 sparking curiosity, we helped turn inspiration into interaction and wrapped up the day on a high note. 🙌 A huge thanks to GroupM Germany for the opportunity, and to everyone who stopped by – we truly enjoyed the conversations, the energy, and the shared excitement for the future of ad tech. 🚀

Come for a drink, stay for the vibes! 😎 Join us and Sharethrough at Possible as we team up with our cabana neighbors HUMAN, Assembly Global, Start.io for an evening of bubbly, beer, and bites. Together we'll toast to a fantastic week and all the great possibilities ahead! 📅 Date: Tuesday, April 29th 5- 7 pm 📍 Location: South Tropez Cabanas 🎟️ RSVP now: https://lnkd.in/eUwdjgHU #POSSIBLE2025 #Programmatic #CTV #Curation #Sustainability #RetailMedia

Similar to the art world, curation in adtech is crucial for driving innovation, refining strategies, and shaping impactful digital advertising narratives.  A curator excels at understanding the reality behind the hype and transforms complexity into opportunities. In this Performance Marketing World byline, Jonathan Haines, our UK and Northern Europe MD, explores how curation will define the future of programmatic advertising. Read it here 👉 https://lnkd.in/enUMCsG7 #ProgrammaticAdvertising #DigitalAdvertising #Curation

Book a meeting with our team at POSSIBLE to discuss how Equativ and Sharethrough are amplifying possibilities to help you stay one step ahead in the ever-changing digital advertising landscape. Whether you want to dive into curation, enhance your CTV strategy, or prioritize sustainability, we can help you elevate your advertising approach. Schedule some time to meet with us 👉 https://lnkd.in/eUwdjgHU #POSSIBLE2025 #Programmatic #CTV #Curation #Sustainability #RetailMedia

The 2025 Green Media Summit was more than just an event, it was a powerful catalyst for change. Last week we brought together over 400+ attendees at the Javits Center to hear from some of the brightest minds in media and sustainability to tackle challenges, spark action, and push the industry toward a greener future. From thought-provoking panels to groundbreaking keynotes, this year’s discussions underscored the critical role of media in advancing sustainability. Thank you to our partners who helped make the 2025 edition of the Green Media Summit a resounding success: ⭐ Greenplaces ⭐ Intuitive AI ⭐ 51toCarbonZero ⭐ EARTHDAY.ORG ⭐ Scope3 ⭐ Ad Net Zero 💚 Thank you to each and every one of our incredible speakers! Ed Begley, Wawa Gatheru, Michael Mezzatesta, John Osborn, Katie Usiak, Christopher Moscardi, DAGMARA SZULCE, Natalia Vega-Tracy, Gregory Joseph, Oleg Korenfeld, Jennifer Oliveras, Terence Kawaja, Alex Stone, Tasha Lenton, Stephanie Helen Scheller, James Tarone, Brian O'Kelley, Chandra Cirulnick, Francis D'Hondt, Martin Bryan, Guy Jones, Samantha Mellor, Adam Lake, Catherine Perloff, Shyla Raghav, Matt Clark, Ali Wendroff, Frank Maguire. 📸 Photos from all sessions can now be viewed on our website: https://lnkd.in/e-pVbZAv #GreenMediaSummit #GMS2025

Thank you to all the strong female leaders who turned out for our Equativ and Sharethrough International Women’s Month Brunch in NYC this week! We left inspired by the insights shared by industry leaders representing some of the biggest holding companies, brands, DSPs, and publishers. 🙌 Special shout out to Danielle Sporkin for co-leading an engaging discussion focused on work-life balance, leadership and mentoring, and key industry topics. We can’t wait to continue the conversation with a follow-up event soon! Christy Shaw, Alison Sidrane, Janelle Faulk, Chandra Cirulnick, Christine Ely, Kalen Backe, MaryAnne Geiger, Kaitlyn Mcinnis, Nadalie Dias, Susan Schiekofer, Danielle Wachtler, Ali Wendroff, Alicia Haynes, Julia Bemis #WomenInTech #IWD2025 #AccelerateAction

What an incredible turnout yesterday at the European Programmatic TV Summit in London! The discussions underscored how programmatic advertising is transforming TV's role in the advertising ecosystem, driving innovation and offering new opportunities while maintaining the premium status of broadcast inventory. Our SVP of Advanced TV, James Grant highlighted the potential to accomplish outcome-driven goals, which will finally be achievable within broadcast content, with global publishers leading the way and local broadcasters joining in. Joining him on stage for the vibrant debate were Ana Camara of GroupM, Raphael Pieri of TF1 PUB, Sam Wilson of Magnite, and Ian Maude of PXI as moderator. Programmatic is paving the way for a more dynamic, data-driven future for TV advertising. Get in touch if you’d like to discuss your CTV strategy: https://lnkd.in/e3ScMkJP #EPTVI #ProgrammaticTV #FutureOfTVAdvertising #CTV #AdvancedTV #TVInnovation #TVAdvertising 

We're proud to announce we are a finalist in the 2025 Inspiring Workplaces Awards for Europe! The Inspiring Workplace Awards celebrate companies that excel in culture, purpose, leadership, well-being, inclusion, communication, and employee experience. 👏 Congrats to all the finalists, and check out our current job openings if you’re interested in joining the team 👉 https://lnkd.in/eaqPriUY #InspiringWorkplaces #WorkplaceExcellence #LifeAtEquativ 

Yesterday, we proudly co-hosted the third-annual Green Media Summit with Sharethrough, bringing together industry leaders to drive innovation in sustainable advertising. In case you missed it, here’s a recap of the major initiatives we unveiled during the event: ✅ Global Expansion of GreenPMPs™: Now integrated into Maestro by Equativ, enabling advertisers to scale sustainable campaigns with a simple toggle. ✅  Collaboration with Scope3: Leveraging their Agentic Media Platform to further reduce ad-related emissions and enhance campaign efficiency. ✅New Partnership: Strategic alliance with The GoodNet for curating inclusive audiences and inventory. ✅ Exclusive Research with MAGNA Global & IPG Mediabrands: Insights on how sustainability efforts can drive both brand impact and profitability. Stay tuned for more information in the coming weeks, and check out the release for details 👉 https://lnkd.in/ey5tVsWq #GMS2025 #Sustainability #AdTech #GreenPMPs

What if you could enhance efficiency and cut carbon emissions with just a single click? After being adopted by over 15K Sharethrough clients and delivering successful sustainability and performance benefits, GreenPMPs™ are now available on our Maestro by Equativ platform! When activating the GreenPMPs™ toggle button, advertisers and media buyers can now reduce carbon emissions by 25%. Check out the full release to learn how we can create a more sustainable ad tech ecosystem together! https://bit.ly/41FI6rh #GreenMedia #Sustainability #SustainableAdvertising #MediaBuying